2. STATE OF NEWSPAPER INDUSTRY
•
According to Pew, some optimism
•
Starting new revenue streams,
major organization changes
•
33% of papers have digital pay plans
•
Auto, real estate, employment ads
starting to come back
•
But print ad revenue in 6th year of
decline
•
Digital ad revenue up, but not yet
covering print ad losses
•
And mobile device ad revenues not
yet developing
3. ONE VIEW OF WHAT WE WANT
• Get rid of what’s needed occasionally and easily obtainable from
web (e.g., weather, stock quotes, real estate, etc.). Simplify.
• Make it local and regional - do what you do best - connect us
together - give us positive news - inspire
• In-depth stories of what’s happening nearby, beyond daily
• Highlight people - young and old - making a difference
• Some history - what is local heritage for where we live?
• Churches provide weekly summary message
• Provide some humor. Laugh more. Not political.
• School plans (results and strategy) - make them compete
• Video infomercials by local business. Then customer reviews.
• Customizable website portal.
• Provide national news sites headlines to scan,
click to visit
• Write about national, global news for what it means to
community. Local leaders explain impact of national trends.
4. OUT OF
THE BOX?
• People also provide input that papers review, question, edit.
• Let us be part of process (free labor)
• If a business’s plan is featured, will they advertise more in the future?
• Unbundle print, and re-bundle it with web
• Sell major sections of print that people want to spend time reading. Everyone has a favorite section. Can’t read it all.
• email and/or mail it? Look and feel of the paper. Premium price and more ads per print section.
• Then charge for full web access along with chosen print sections
• Brand newspapers to be relevant
• Create school version to help students learn to read, think about news
• Parents buy weekly news summary for use in school? Students respond to questions via web. Helps teacher?
• Different language versions?
• Join with university to sponsor summits on global to local issues. Invite community. Summit material in print, web.
5. IMAGINE
See content from
Paper@TEDex
on…
XYZ
School
Tech Plan
calls for…
Business
Achieves
Milestone of…
Let’s Laugh
Construction on
target to…Developer
says…
University team
discovers…
x people moved into
county, y moved out
Today’s Star
is…
Did You Know
25 years ago
we…
