Alastair Gordon

30 Abonné

I help our clients solve stubborn, complex consumer marketing or communications problems by applying experience born of a widely varied international career, with an understanding of innovative techniques and methodologies. At Gordon & McCallum we provide fact driven workshops, training and consultancy to link research to tangible business outcomes. We work with end clients and MR agencies to design and implement innovative and profitable market research systems, to solve complex research problems and to dig more value out their current investment in Market Research.

market research marketing facial imaging facial coding brand management biometrics neuroscience emotion advertising marketing and advertising facial expression concept testing eye tracking broadcasting marketing research g&m gordon & mccallum rese online surveys survey methodology neuro-marketing nviso survey online survey

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Alastair Gordon

Présentations

The Art & Science of Facial Imaging in Market Research - Part 1 The Basics

Pt 2: The Art & Science of Facial Imaging for Market Research - Advanced

G&M - How We Help MR Agencies Grow (2013)