Case study for the UX design of a responsive photo product builder.

1. ORDERING POSTERS ON
MOBILE DEVICES
A responsive poster builder for Walgreens photo

2. PROBLEM
• Walgreens Photo used a Flash
application for the creation of
poster prints on desktop and only
supported poster creation on
mobile devices via a separate app.
• Walgreens Photo missed out on
the opportunity for additional
poster sales via mobile devices
because accessing the site on a
mobile device did not allow
poster ordering.

3. GOAL
• Create a responsive experience which presented
non-desktop customers with a way to create and
order poster prints from Walgreens Photo on
mobile devices
• Design a system for replication across other
product builders

4. MY INVOLVEMENT
• Lead UX Designer for the project
• Facilitated iterative design process and collaboration with visual design,
product owners and other stakeholders
• Led design ideation sessions
• Created flow and wireframe documentation to explain conceptual
ideas and interactions
• Produced final specification documentation for developers

5. SOLUTION
• Easy to use, reusable and scalable step-by-step
process that creates a consistent user experience
across all product builders
• Development of editing modules for plug and play
use in other product builders

6. Orientation Selection
Products with multiple available
orientations allow users to see scale
and orientation.
Photo Selection
Photos can be uploaded from the
user’s device, or selected from
previously uploaded photos.
Photo in context
The selected photo is displayed on
the product. In this instance, the
product is the photo.
Photo editing ribbon
A swipeable editing ribbon provides
editing tools appropriate to the
product and image.
SOLUTION

7. FIRST WEEK LAUNCH RESULTS
• High adoption rate by users on mobile phones and tablets
• High percentage of successful cart checkouts on mobile
phones and tablets using the responsive builder
• Use on tablet outperformed desktop product builder
• Builder model adopted for expansion to future products,
including the now live Canvas builder

8. Albert Ellenich
twitter: @AlbertEllenich
email: albert@albertellenich.com
web: www.albertellenich.com