Beverage market in china market brief

BEVERAGE MARKET
IN CHINA

Market Brief

Beijing Zeefer Consulting Ltd.
October 2011

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TABLE OF CONTENT

Frozen Beverages & Edible Ice Market in China ...............................................................1

Solid Beverage Market in China ..........................................................................................4

Milk & Plant Protein Beverage Market in China...............................................................7

Tea Processing Market in China ........................................................................................10

Tea & Other Soft Beverages Market in China ..................................................................12

Fruit Wine Market in China...............................................................................................15

Wine Market in China.........................................................................................................18

Beer Market in China..........................................................................................................21

Alcoholic Drinks Market in China .....................................................................................24

Chinese Distilled Spirit Market in China ..........................................................................27

Foods, Beverages & Tobacco Production Equipment Market in China .........................30

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Industry Reports & Market Research

FROZEN BEVERAGES & EDIBLE ICE
MARKET IN CHINA

China frozen beverages & edible ice market size exceeded RMB 20 billion
in 2009, a growth of more than 15% on a year-on-year basis, according to
Zeefer Consulting's research report - China Frozen Beverages & Edible Ice
Market Report.

In terms of market position of foreign enterprises in China, in 2009, there
were more than 25 foreign enterprises above designated size engaged in
the frozen beverages & edible ice industry, accounting for more than 10%
of all frozen beverages & edible ice enterprises above designated size
across China. All foreign frozen beverages & edible ice enterprises
achieved a profit of more than RMB 250 million in all, accounting for
more than 25% of the total profit in this industry. Foreign frozen
beverages & edible ice enterprises achieved a profit margin of more than
6%, higher than the industry average, and they achieved a ratio of return
on assets of more than 8%, lower than the industry average.

In terms of the industry size, in 2009, enterprises above designated size
inside the frozen beverages & edible ice industry achieved a sales revenue
of more than RMB 15 billion in all. They produced a total of more than
2,250,000 tons of frozen drinks, a rise of more than 6% in total production
on a year-on-year basis. In the frozen beverages & edible ice industry,
more than 250 enterprises were above designated size, an increase of
more than 5% on a year-on-year basis. On an annual average, employees
in frozen beverages & edible ice industry were more than 40,000, an
increase of more than 6% on a year-on-year basis.

Beijing Zeefer Consulting Ltd. -1-


In terms of industry profit, in 2009, enterprises above designated size in
frozen beverages & edible ice industry across China achieved a profit of
more than RMB 950 million in all, a growth of more than 55% on a
year-on-year basis. On average, enterprises achieved a profit margin of
more than 5%. In 2009, more than 35 enterprises in this industry suffered
a loss.

In terms of frozen beverages & edible ice import and export, in 2010, the
value of imported frozen beverages & edible ice products in China was
more than USD 20 million, Shanghai, Guangdong and Beijing ranked top
3 domestic destinations in imports, and the value of imports in these three
regions added up to USD 20.9 million, accounting for more than 90% of
the gross imports across China. In 2010, the gross export of frozen
beverages & edible ice products exceeded USD 20 million, and USA,
Australia and Hong Kong ranked top 3 as export destinations. Exports to
these destinations added up to USD 20.8 million, accounting for more
than 90% of the gross export. Liaoning, Beijing and Guangdong ranked
top 3 as domestic origins, exports from these origins added up to USD
22.6 million, accounting for more than 95% of the gross export across
China.

In terms of the market share in China, top 10 leading enterprises in frozen
beverages & edible ice industry won a market share of more than 25% in
all in terms of the sales revenue, and the top leading enterprise gained a
market share of more than 7% (source: data for 2008). In terms of the
market position of imported frozen beverages & edible ice products, in
2009, imported products won a market share of 0.5% in the frozen
beverages & edible ice market across China.

Data Source:



China Frozen Beverages & Edible Ice Market Report

Related Industry Reports:
China Frozen Beverages & Edible Ice Mfg. Industry Profile
China Food Mfg. Industry Profile
China Dairy Industry Profile
China Nutritious & Health Care Foods Market Report
China Foods & Feedstuff Additives Market Report
中国冷凍飲料·食用氷業界レポート
中国食品製造業界レポート



SOLID BEVERAGE MARKET IN CHINA

China solid beverage market size exceeded RMB 20 billion in 2009, a
growth of more than 10% on a year-on-year basis, according to Zeefer
Consulting's research report - China Solid Beverage Market Report.

the solid beverage industry, accounting for more than 30% of all solid
beverage enterprises above designated size across China. All foreign solid
beverage enterprises achieved a profit of more than RMB 700 million in all,
accounting for more than 35% of the total profit in this industry. Foreign
solid beverage enterprises achieved a profit margin of more than 10%,
higher than the industry average, and they achieved a ratio of return on
assets of more than 10%, almost same with the industry average.

inside the solid beverage industry achieved a sales revenue of more than
RMB 20 billion in all. In the solid beverage industry, more than 100
enterprises were above designated size, an increase of more than 30% on a
year-on-year basis. On an annual average, employees in solid beverage
industry were more than 30,000, an increase of more than 1% on a
year-on-year basis.

solid beverage industry across China achieved a profit of more than RMB
1 billion in all, a growth of more than 20% on a year-on-year basis. In 2009,
more than 15 enterprises in this industry suffered a loss. and the loss from
them added up to RMB 53.1 million. The industry average of the rate of
return on assets was higher than 10%, and the rate of return on net assets



was higher than 20%.

In terms of solid beverage import and export, in 2010, the value of
imported solid beverage products in China was more than USD 40 million,
Shanghai, Guangdong and Jiangsu ranked top 3 domestic destinations in
imports, and the value of imports in these three regions added up to USD
30.7 million, accounting for more than 70% of the gross imports across
China. In 2010, the gross export of solid beverage products exceeded USD
90 million, Guangdong, Hebei and Shaanxi ranked top 3 as domestic
origins, exports from these origins added up to USD 50.1 million,
accounting for more than 50% of the gross export across China.

In terms of the market share in China, top 10 leading enterprises in solid
beverage industry won a market share of more than 80% in all in terms of
the sales revenue, and the top leading enterprise gained a market share of
more than 50% (source: data for 2008). In terms of the market position of
imported solid beverage products, in 2009, imported products won a
market share of 0.7% in the solid beverage market across China.

Data Source:
China Solid Beverage Market Report

China Beverage Mfg. Industry Profile
China Soft Drinks Industry Profile
China Solid Beverage Industry Profile
China Soft Drinks, Mineral Waters Industry Profile
China Tea Beverages Market Report
China Milk & Plant Protein Beverage Market Report
China Bottled & Canned Water Market Report



China Carbonated Soft Drinks Market Report
China Fruit, Vegetable Juice & Beverage Market Report
中国固体飲料業界レポート
中国ソフトドリンク業界レポート
中国飲料業界レポート



MILK & PLANT PROTEIN BEVERAGE
MARKET IN CHINA

According to Zeefer Consulting's research report - China Milk & Plant
Protein Beverage Market Report and calculated according to Zeefer China
Market Size formula, China milk & plant protein beverage market size in
2009 exceeded RMB 35 billion, a growth of more than 25% on a
year-on-year basis.

the milk & plant protein beverage industry, accounting for more than 20%
of all milk & plant protein beverage enterprises above designated size
across China. These enterprises achieved a sales revenue of more than
RMB 15 billion in all, accounting for more than 50% of the total sales
revenue from all milk & plant protein beverage enterprises above
designated size across China.

inside the milk & plant protein beverage industry achieved a sales
revenue of more than RMB 30 billion in all. The total assets of all
enterprises in the industry exceeded RMB 25 billion, a rise of more than
25% on a year-on-year basis. On an annual average, employees in milk &
plant protein beverage industry were more than 55,000, an increase of
more than 20% on a year-on-year basis.

milk & plant protein beverage industry across China achieved a profit of
more than RMB 5 billion in all, a growth of more than 85% on a



year-on-year basis. In 2009, more than 15 enterprises in this industry
suffered a loss. The industry average of the rate of return on assets was
higher than 20%, and the rate of return on net assets was higher than 35%.

In terms of milk & plant protein beverage import and export, in 2010, the
value of imported milk & plant protein beverage products in China was
more than USD 50 million, and Chinese Taiwan, South Korea and Japan
ranked top 3 as Origin of Imported Goods, imports from these top three
origins added up to USD 40.2 million, accounting for more than 75% of
the gross imports. Fujian, Shanghai and Guangdong ranked top 3
domestic destinations in imports, and the value of imports in these three
regions added up to USD 35.1 million, accounting for more than 65% of
the gross imports across China. In 2010, the gross export of milk & plant
protein beverage products exceeded USD 75 million, and Hong Kong,
USA and Indonesia ranked top 3 as export destinations. Exports to these
destinations added up to USD 57.6 million, accounting for more than 70%
of the gross export.

In terms of the market share in China, top 10 leading enterprises in milk &
plant protein beverage industry won a market share of more than 40% in
market position of imported milk & plant protein beverage products, in
2009, imported products won a market share of 0.8% in the milk & plant
protein beverage market across China.

Data Source:




China Milk & Plant Protein Beverage Industry Profile
China Fruit & Vegetables Industry Profile
中国乳性·植物蛋白飲料業界レポート



TEA PROCESSING MARKET IN CHINA

China tea processing market size exceeded RMB 40 billion in 2009, a
growth of more than 45% on a year-on-year basis, according to Zeefer
Consulting's research report - China Tea Processing Market Report.

the tea processing industry, accounting for more than 5% of all tea
processing enterprises above designated size across China. All foreign tea
processing enterprises achieved a profit of more than RMB 400 million in
all, accounting for more than 10% of the total profit in this industry.
Foreign tea processing enterprises achieved a profit margin of more than
15%, higher than the industry average, and they achieved a ratio of return
on assets of more than 10%, higher than the industry average.

inside the tea processing industry achieved a sales revenue of more than
RMB 40 billion in all. They produced a total of more than 1,050,000 tons of
refined tea, a rise of more than 10% in total production on a year-on-year
basis. In the tea processing industry, more than 1,000 enterprises were
above designated size, an increase of more than 30% on a year-on-year
basis. On an annual average, employees in tea processing industry were
more than 105,000, an increase of more than 20% on a year-on-year basis.

tea processing industry across China achieved a profit of more than RMB
2 billion in all, a growth of more than 50% on a year-on-year basis. In 2009,
more than 75 enterprises in this industry suffered a loss. and the loss from
them added up to RMB 153.9 million. The industry average of the rate of

Beijing Zeefer Consulting Ltd. - 10 -


return on assets was higher than 8%, and the rate of return on net assets
was higher than 15%.

In terms of tea processing import and export, in 2010, the value of
imported tea processing products in China was more than USD 55 million,
Guangdong, Shanghai and Fujian ranked top 3 domestic destinations in
46.9 million, accounting for more than 80% of the gross imports across
China. In 2010, the gross export of tea processing products exceeded USD
800 million, Zhejiang, Fujian and Anhui ranked top 3 as domestic origins,
exports from these origins added up to USD 598 million, accounting for
more than 70% of the gross export across China.

In terms of the market share in China, top 10 leading enterprises in tea
processing industry won a market share of more than 10% in all in terms
of the sales revenue, and the top leading enterprise gained a market share
of more than 2% (source: data for 2008). In terms of the market position of
imported tea processing products, in 2009, imported products won a
market share of 0.4% in the tea processing market across China.

Data Source:
China Tea Processing Market Report

China Tea Processing Industry Profile
China Other Food Products Industry Profile
China Soft Drinks, Mineral Waters Industry Profile
中国茶加工業界レポート



TEA & OTHER SOFT BEVERAGES MARKET
IN CHINA

According to Zeefer Consulting's research report - China Tea Beverages
Market Report and calculated according to Zeefer China Market Size
formula, China tea & other soft beverages market size in 2009 exceeded
RMB 40 billion, a growth of more than 20% on a year-on-year basis.

the tea & other soft beverages industry, accounting for more than 40% of
all tea & other soft beverages enterprises above designated size across
China. These enterprises achieved a sales revenue of more than RMB 30
billion in all, accounting for more than 80% of the total sales revenue from
all tea & other soft beverages enterprises above designated size across
China. Foreign tea & other soft beverages enterprises achieved a profit
margin of more than 10%, almost same with the industry average, and
they achieved a ratio of return on assets of more than 15%, almost same
with the industry average.

inside the tea & other soft beverages industry achieved a sales revenue of
more than RMB 40 billion in all. The total assets of all enterprises in the
industry exceeded RMB 25 billion, a rise of more than 10% on a
year-on-year basis. On an annual average, employees in tea & other soft
beverages industry were more than 40,000, an increase of more than 7%
on a year-on-year basis.




tea & other soft beverages industry across China achieved a profit of more
than RMB 4 billion in all, a decline of more than 3% on a year-on-year
basis. In 2009, more than 15 enterprises in this industry suffered a loss. the
percentage of loss-incurring enterprises was higher than 10%. The
industry average of the rate of return on assets was higher than 15%, and
the rate of return on net assets was higher than 25%.

In terms of tea & other soft beverages import and export, in 2010, the
value of imported tea & other soft beverages products in China was more
than USD 65 million, and Chinese Taiwan, South Korea and Japan ranked
top 3 as Origin of Imported Goods, imports from these top three origins
added up to USD 51.2 million, accounting for more than 75% of the gross
imports. In 2010, the gross export of tea & other soft beverages products
exceeded USD 100 million, and Hong Kong, USA and Indonesia ranked
top 3 as export destinations. Exports to these destinations added up to
USD 77 million, accounting for more than 60% of the gross export.
Guangdong, Fujian and Zhejiang ranked top 3 as domestic origins,
exports from these origins added up to USD 104.6 million, accounting for
more than 80% of the gross export across China.

In terms of the market share in China, top 10 leading enterprises in tea &
other soft beverages industry won a market share of more than 55% in all
in terms of the sales revenue, and the top leading enterprise gained a
market position of imported tea & other soft beverages products, in 2009,
imported products won a market share of 0.8% in the tea & other soft
beverages market across China.

Data Source:



China Tea Beverages Industry Profile
China Other Food Products Industry Profile
中国茶系飲料業界レポート



FRUIT WINE MARKET IN CHINA

According to Zeefer Consulting's research report - China Fruit Wine
Market Report and calculated according to Zeefer China Market Size
formula, China fruit wine market size in 2009 exceeded RMB 10 billion, a
growth of more than 40% on a year-on-year basis.

the fruit wine industry, accounting for more than 10% of all fruit wine
enterprises above designated size across China. These enterprises
achieved a sales revenue of more than RMB 800 million in all, accounting
for more than 8% of the total sales revenue from all fruit wine enterprises
above designated size across China. Foreign fruit wine enterprises
achieved a profit margin of more than 6%, lower than the industry
average, and they achieved a ratio of return on assets of more than 3%,
lower than the industry average.

inside the fruit wine industry achieved a sales revenue of more than RMB
9 billion in all. The total assets of all enterprises in the industry exceeded
RMB 10 billion, a rise of more than 20% on a year-on-year basis. On an
annual average, employees in fruit wine industry were more than 15,000,
an increase of more than 10% on a year-on-year basis.

fruit wine industry across China achieved a profit of more than RMB 700
million in all, a growth of more than 35% on a year-on-year basis. On
average, enterprises achieved a profit margin of more than 7%. In 2009, 9
enterprises in this industry suffered a loss.



In terms of fruit wine import and export, in 2010, the value of imported
fruit wine products in China was more than USD 7 million, and Japan,
South Korea and Canada ranked top 3 as Origin of Imported Goods,
imports from these top three origins added up to USD 6.2 million,
accounting for more than 85% of the gross imports. In 2010, the gross
export of fruit wine products exceeded USD 30 million, and Japan, Hong
Kong and USA ranked top 3 as export destinations. Exports to these
destinations added up to USD 22.9 million, accounting for more than 70%
of the gross export. Zhejiang, Tianjin and Guangdong ranked top 3 as
domestic origins, exports from these origins added up to USD 29 million,
accounting for more than 85% of the gross export across China.

In terms of the market share in China, top 10 leading enterprises in fruit
wine industry won a market share of more than 50% in all in terms of the
sales revenue, and the top leading enterprise gained a market share of
more than 20% (source: data for 2008). In terms of the market position of
imported fruit wine products, in 2009, imported products won a market
share of 0.3% in the fruit wine market across China.

Data Source:
China Fruit Wine Market Report

China Alcohol Drinks Mfg. Industry Profile
China Fruit Wine Industry Profile
China Spirits & Ethyl Alcohol Industry Profile
China Wines Industry Profile
China Alcoholic Drinks Market Report
China Wine Market Report



China Beer Market Report
China Chinese Distilled Spirit Market Report
中国果実酒製造業界レポート
中国酒類業界レポート



WINE MARKET IN CHINA

China wine market size exceeded RMB 25 billion in 2009, a growth of
more than 20% on a year-on-year basis, according to Zeefer Consulting's
research report - China Wine Market Report.

the wine industry, accounting for more than 15% of all wine enterprises
above designated size across China. All foreign wine enterprises achieved
a profit of more than RMB 900 million in all, accounting for more than
30% of the total profit in this industry.

inside the wine industry achieved a sales revenue of more than RMB 20
billion in all. They produced a total of more than 840,000 1,000 liters of
grape wine, a rise of more than 25% in total production on a year-on-year
basis. In the wine industry, more than 200 enterprises were above
designated size, an increase of more than 20% on a year-on-year basis. On
an annual average, employees in wine industry were more than 20,000, an
increase of more than 15% on a year-on-year basis.

wine industry across China achieved a profit of more than RMB 2 billion
in all, a growth of more than 15% on a year-on-year basis. On average,
enterprises achieved a profit margin of more than 10%. The industry
average of the rate of return on assets was higher than 10%, and the rate of
return on net assets was higher than 20%.

In terms of wine import and export, in 2010, the value of imported wine



products in China was more than USD 750 million, and France, Australia
and Chile ranked top 3 as Origin of Imported Goods, imports from these
top three origins added up to USD 593.3 million, accounting for more
than 70% of the gross imports. Shanghai, Guangdong and Shandong
ranked top 3 domestic destinations in imports, and the value of imports in
these three regions added up to USD 473.2 million, accounting for more
than 55% of the gross imports across China. In 2010, the gross export of
wine products exceeded USD 20 million, Guangdong, Shanghai and
Beijing ranked top 3 as domestic origins, exports from these origins added
up to USD 22.5 million, accounting for more than 90% of the gross export
across China.

In terms of the market share in China, top 10 leading enterprises in wine
industry won a market share of more than 60% in all in terms of the sales
revenue, and the top leading enterprise gained a market share of more
than 25% (source: data for 2008). In terms of the market position of
imported wine products, in 2009, imported products won a market share
of higher than 11% in the wine market across China.

Data Source:

China Wine Industry Profile



Top Eight Companies In Wine Mfg. Industry In China
中国ワイン業界レポート



BEER MARKET IN CHINA

According to Zeefer Consulting's research report - China Beer Market
Report and calculated according to Zeefer China Market Size formula,
China beer market size in 2009 exceeded RMB 100 billion, a growth of
more than 8% on a year-on-year basis.

the beer industry, accounting for more than 30% of all beer enterprises
above designated size across China. These enterprises achieved a sales
revenue of more than RMB 60 billion in all, accounting for more than 50%
of the total sales revenue from all beer enterprises above designated size
across China. Foreign beer enterprises achieved a profit margin of more
than 7%, almost same with the industry average, and they achieved a
ratio of return on assets of more than 5%, almost same with the industry
average.

inside the beer industry achieved a sales revenue of more than RMB 100
billion in all. They produced a total of more than 39,800,000 1,000 liters of
beer, a rise of more than 4% in total production on a year-on-year basis.
The total assets of all enterprises in the industry exceeded RMB 100 billion,
a rise of more than 2% on a year-on-year basis. On an annual average,
employees in beer industry were more than 235,000, a decline of more
than 2% on a year-on-year basis.

beer industry across China achieved a profit of more than RMB 7 billion in
all, a growth of more than 30% on a year-on-year basis. In 2009, more than



150 enterprises in this industry suffered a loss. and the loss from them
added up to RMB 2 billion. The industry average of the rate of return on
assets was higher than 5%, and the rate of return on net assets was higher
than 10%.

In terms of beer import and export, in 2010, the value of imported beer
products in China was more than USD 100 million, and Germany,
Chinese Taiwan and South Korea ranked top 3 as Origin of Imported
Goods, imports from these top three origins added up to USD 71.4 million,
export of beer products exceeded USD 300 million, and Hong Kong,
Chinese Taiwan and Vietnam ranked top 3 as export destinations. Exports
to these destinations added up to USD 151.4 million, accounting for more
than 45% of the gross export. Guangdong, Liaoning and Shandong
ranked top 3 as domestic origins, exports from these origins added up to
USD 216 million, accounting for more than 70% of the gross export across
China.

In terms of the market share in China, top 10 leading enterprises in beer
industry won a market share of more than 20% in all in terms of the sales
revenue, and the top leading enterprise gained a market share of more
than 7% (source: data for 2008). In terms of the market position of
imported beer products, in 2009, imported products won a market share
of 0.6% in the beer market across China.

Data Source:




China Beer Industry Profile
China Malt Liquors & Malt Industry Profile
Top Six Companies In Beer Mfg. Industry In China
中国ビール業界レポート



ALCOHOLIC DRINKS MARKET IN CHINA

According to Zeefer Consulting's research report - China Alcoholic
Drinks Market Report and calculated according to Zeefer China Market
Size formula, China alcoholic drinks market size in 2009 exceeded RMB
350 billion, a growth of more than 20% on a year-on-year basis.

the alcoholic drinks industry, accounting for more than 10% of all
alcoholic drinks enterprises above designated size across China. These
enterprises achieved a sales revenue of more than RMB 65 billion in all,
accounting for more than 20% of the total sales revenue from all alcoholic
drinks enterprises above designated size across China. Foreign alcoholic
drinks enterprises achieved a profit margin of more than 7%, lower than
the industry average, and they achieved a ratio of return on assets of more
than 5%, lower than the industry average.

inside the alcoholic drinks industry achieved a sales revenue of more than
RMB 300 billion in all. They produced a total of more than 48,290,000
1,000 liters of alcoholic drink, a rise of more than 7% in total production
on a year-on-year basis. The total assets of all enterprises in the industry
exceeded RMB 350 billion, a rise of more than 10% on a year-on-year basis.
On an annual average, employees in alcoholic drinks industry were more
than 665,000, an increase of more than 4% on a year-on-year basis.

alcoholic drinks industry across China achieved a profit of more than
RMB 30 billion in all, a growth of more than 25% on a year-on-year basis.



In 2009, more than 350 enterprises in this industry suffered a loss. The
industry average of the rate of return on assets was higher than 9%, and
the rate of return on net assets was higher than 15%.

In terms of alcoholic drinks import and export, in 2010, the value of
imported alcoholic drinks products in China was more than USD 1 billion,
Shanghai, Guangdong and Fujian ranked top 3 domestic destinations in
1.2 billion, accounting for more than 70% of the gross imports across
China. In 2010, the gross export of alcoholic drinks products exceeded
USD 600 million, and Hong Kong, Chinese Taiwan and Japan ranked top
3 as export destinations. Exports to these destinations added up to USD
331.1 million, accounting for more than 50% of the gross export.

In terms of the market share in China, top 10 leading enterprises in
alcoholic drinks industry won a market share of more than 25% in all in
terms of the sales revenue, and the top leading enterprise gained a market
share of more than 10% (source: data for 2008). In terms of the market
position of imported alcoholic drinks products, in 2009, imported
products won a market share of less than 3% in the alcoholic drinks
market across China.

Data Source:

China Malt Liquors & Malt Industry Profile



CHINESE DISTILLED SPIRIT MARKET IN
CHINA

According to Zeefer Consulting's research report - China Chinese
Distilled Spirit Market Report and calculated according to Zeefer China
Market Size formula, China chinese distilled spirit market size in 2009
exceeded RMB 150 billion, a growth of more than 25% on a year-on-year
basis.

the chinese distilled spirit industry, accounting for more than 1% of all
chinese distilled spirit enterprises above designated size across China.
These enterprises achieved a sales revenue of more than RMB 1 billion in
all, accounting for 0.7% of the total sales revenue from all chinese distilled
spirit enterprises above designated size across China. Foreign chinese
distilled spirit enterprises achieved a profit margin of more than 7%,
lower than the industry average, and they achieved a ratio of return on
assets of more than 5%, lower than the industry average.

inside the chinese distilled spirit industry achieved a sales revenue of
more than RMB 150 billion in all. They produced a total of more than
6,235,000 1,000 liters of distilled spirit (convert into 65 degree, the amount
of goods), a rise of more than 20% in total production on a year-on-year
basis. The total assets of all enterprises in the industry exceeded RMB 150
billion, a rise of more than 20% on a year-on-year basis. On an annual
average, employees in chinese distilled spirit industry were more than
365,000, an increase of more than 9% on a year-on-year basis.



chinese distilled spirit industry across China achieved a profit of more
than RMB 20 billion in all, a growth of more than 25% on a year-on-year
basis. In 2009, more than 100 enterprises in this industry suffered a loss.
and the loss from them added up to RMB 241.7 million. The industry
average of the rate of return on assets was higher than 10%, and the rate of
return on net assets was higher than 20%.

In terms of chinese distilled spirit import and export, in 2010, the value of
imported chinese distilled spirit products in China was more than USD 10
million, and Chinese Taiwan, PRC and South Korea ranked top 3 as
Origin of Imported Goods, imports from these top three origins added up
to USD 14.4 million, accounting for more than 95% of the gross imports. In
2010, the gross export of chinese distilled spirit products exceeded USD 85
million, and Hong Kong, Singapore and New Zealand ranked top 3 as
export destinations. Exports to these destinations added up to USD 63.9
million, accounting for more than 70% of the gross export. Sichuan,
Hunan and Guangdong ranked top 3 as domestic origins, exports from
these origins added up to USD 86.6 million, accounting for more than 95%
of the gross export across China.

In terms of the market share in China, top 10 leading enterprises in
chinese distilled spirit industry won a market share of more than 40% in
market position of imported chinese distilled spirit products, in 2009,
imported products won a market share of 0% in the chinese distilled spirit
market across China.

Data Source:




China Chinese Distilled Alcohol Mfg. Industry Profile
Top Three Companies In Chinese Distilled Spirit Mfg. Industry In China
中国白酒業界レポート



FOODS, BEVERAGES & TOBACCO
PRODUCTION EQUIPMENT MARKET IN
CHINA

According to Zeefer Consulting's research report - China Foods,
Beverages & Tobacco Production Equipment Market Report and
calculated according to Zeefer China Market Size formula, China foods,
beverages & tobacco production equipment market size in 2009 exceeded
RMB 30 billion, a growth of more than 15% on a year-on-year basis.

the foods, beverages & tobacco production equipment industry,
accounting for more than 15% of all foods, beverages & tobacco
production equipment enterprises above designated size across China.
These enterprises achieved a sales revenue of more than RMB 3 billion in
all, accounting for more than 10% of the total sales revenue from all foods,
beverages & tobacco production equipment enterprises above designated
size across China. Foreign foods, beverages & tobacco production
equipment enterprises achieved a profit margin of more than 7%, almost
same with the industry average, and they achieved a ratio of return on
assets of more than 7%, lower than the industry average.

inside the foods, beverages & tobacco production equipment industry
achieved a sales revenue of more than RMB 20 billion in all. The total
assets of all enterprises in the industry exceeded RMB 20 billion, a rise of
more than 15% on a year-on-year basis. On an annual average, employees



in foods, beverages & tobacco production equipment industry were more
than 50,000, an increase of more than 6% on a year-on-year basis.

foods, beverages & tobacco production equipment industry across China
achieved a profit of more than RMB 1 billion in all, a growth of more than
20% on a year-on-year basis. In 2009, more than 60 enterprises in this
industry suffered a loss. the percentage of loss-incurring enterprises was
higher than 10%. The industry average of the rate of return on assets was
higher than 8%, and the rate of return on net assets was higher than 15%.

In terms of foods, beverages & tobacco production equipment import and
export, in 2010, the value of imported foods, beverages & tobacco
production equipment products in China was more than USD 1 billion,
and Germany, Japan and Italy ranked top 3 as Origin of Imported Goods,
imports from these top three origins added up to USD 1.1 billion,
export of foods, beverages & tobacco production equipment products
exceeded USD 900 million, and USA, Vietnam and India ranked top 3 as
export destinations. Exports to these destinations added up to USD 183.8
million, accounting for more than 15% of the gross export. Guangdong,
Shanghai and Jiangsu ranked top 3 as domestic origins, exports from
these origins added up to USD 578.4 million, accounting for more than
60% of the gross export across China.

In terms of the market share in China, top 10 leading enterprises in foods,
beverages & tobacco production equipment industry won a market share
of more than 30% in all in terms of the sales revenue, and the top leading
enterprise gained a market share of more than 5% (source: data for 2008).
In terms of the market position of imported foods, beverages & tobacco
production equipment products, in 2009, imported products won a
market share of higher than 35% in the foods, beverages & tobacco



production equipment market across China.

Data Source:
China Foods, Beverages & Tobacco Production Equipment Market Report

China Foods, Beverages & Tobacco Production Equipment Mfg. Industry Profile
China Foods, Beverages, Tobacco & Feeds Production Equipment Mfg. Industry
Profile
China Machinery For Food, Beverage & Tobacco Processing Industry Profile
China Feeds Production Equipment Market Report
Top Nine Companies In Foods, Beverages & Tobacco Production Equipment Mfg.
Industry In China
中国食品·飲料·タバコ機械業界レポート
中国食品·飲料·タバコ·飼料機械業界レポート


Zeefer Publications

China Market Report
Research Reports on Major Industries in China

Publication Date: July 1, 2012
ISBN: 978-0-473-19979-1
Format: Paperback / PDF
Pages: 500+ Paperback / 1200+ PDF
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The Series Of Approaching China
Publication Date: November 30, 2010
Format: Paperback; List Price: US$129 per title
·Confectionery Market·Beverage Market·Meat Market
·Fruit Industry·Grain & Oil Industries·Dairy Market
·Natural Rubber Market·Apparel Market
·Aquatic Products Market·Medical Industries

China Economy Atlas
Data Maps for 133 Major Chinese Industries

ISBN: 978-0-473-19978-4
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Pages: 268
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China Market Brief
Brief Introduction on 193 Market Sectors

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Pages: 542
Word Count: 116,126
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