3. INTRODUCTION
This report discusses the camera market in China mainly from the following
sections.
- Size of Camera Market in China
Based on Zeefer's China Market Size Formula, by the analysis on China
camera market size, industry sales revenue and domestic camera output in
2008 - 2010, this report presents a picture of the real development of camera
market in China and changes in the overall market size.
- Hot Areas of China Camera Market
Based on the comparison and analysis on China's camera production and
import in different provinces or cities, this report points out those hot areas in
China for camera market deserve most attention.
- Top 10 Enterprises in China Camera Industry
Based on the comparison and analysis on top 10 leading enterprises in China
camera industry in terms of sales revenue, market share and number of
employees, the report shows their positions in the camera market in China.
Additionally, this report lists basic contact information of the top 10 leading
enterprises.
- Market Share and Market Structure of China Camera Market
This report analyzes the camera market share distribution in China by
segments based on enterprises nature (leading enterprises, foreign enterprises,
state-owned and private enterprises) and regional markets in China in terms
of sale revenue, profitability, production volume, number of enterprises and
the value of imports... The report offers data on the market shares of foreign
enterprises and enterprises in other forms. It also offers a comparison of
profitability by forms of enterprise ownership, presents a picture of the
market share of leading enterprises and the distribution of major regional
markets in China. In addition, the report figures out the structure and
4. concentration ratio of the current camera market in China by means of Bain's
Market Structure Classification and Index of CR4.
- Import and Export of Camera Products
In this section, the report includes the main source countries / regions of
imported camera products for China and their market shares, the domestic
destinations of imported camera products in China and shares for these
destinations, major export destinations (countries or regions) for Chinese
produced camera products and shares of these destinations, major origins of
the exported camera products and their shares.
- Camera Industry Standards in China
The report lists relevant national standards and/or industrial standards
concerning camera products generally accepted in the camera industry in
China, including standard names both in Chinese and English as well as their
unified code numbers.
- Major Camera Importers in China
The report lists 10 major importers for camera products in China and
provides their contact information such as company name, address, website,
telephone number and fax number.
- Summary on Key Statistics of the Camera Industry in China
Based on the concise analysis on the sales revenue, production volume,
number of enterprises, total profit, total loss, total assets, return on the asset
and profit margin as well as other key statistics, China Camera Market Profile
presents the current situation, the growth rate and profitability of the camera
industry in China.
5. DECLARATION
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer")
provide this report with the greatest possible care. Nevertheless, Zeefer makes
no guarantee whatsoever regarding the accuracy, utility, or certainty of the
information in this report. Further, Zeefer disclaims any and all responsibility
for damages that may result from the use or non-use of the information in this
report.
The information in this report may be incomplete and/or may differ in
expression from other information in elsewhere by other means. The
information contained in this report may also be changed or removed without
prior notice.
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CONTENT
CHAPTER 1 PRODUCT DEFINITION.................................................................1
CHAPTER 2 MARKET SIZE ...................................................................................3
2.1 ANALYSIS ON THE CAMERA MARKET SIZE..........................................3
2.2 ANALYSIS ON THE CHANGES IN CAMERA PRODUCTION
VOLUME IN RECENT YEARS.............................................................................5
2.2.1 ANALYSIS ON THE CHANGES IN THE PRODUCTION VOLUME
OF CAMERA IN RECENT YEARS....................................................................5
2.2.2 OVERVIEW OF THE PRODUCTION VOLUME OF DIGITAL
CAMERA ..............................................................................................................6
2.3 AN OVERVIEW ON CHINESE ECONOMY................................................7
CHAPTER 3 HOT SPOTS FOR CAMERA PRODUCTS ACROSS CHINA 11
CHAPTER 4 INDUSTRY OVERVIEW................................................................13
4.1 A SUMMARY ON THE INDUSTRY............................................................13
4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........14
CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................17
5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................17
5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF CAMERA
PRODUCTS............................................................................................................18
5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE
IMPORTED CAMERA PRODUCTS ...............................................................18
5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE
CHINA ................................................................................................................20
5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS ...........................21
5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................22
CHAPTER 6 THE MARKET SHARE...................................................................24
6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES
REVENUE ..............................................................................................................24
6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE
FROM LEADING ENTERPRISES ...................................................................24
6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10
ENTERPRISES WITH INDUSTRY AVERAGE..............................................26
6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE
MARKET SHARE..................................................................................................28
6.2.1 ANALYSIS ON CONCENTRATION OF REGIONAL SALES
REVENUE ..........................................................................................................28
6.2.2 ANALYSIS ON THE CONCENTRATION OF REGIONAL
PRODUCTION VOLUME................................................................................29
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6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND
IN RECENT YEARS..............................................................................................30
6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN
TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN
ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............30
6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN
ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES
OF OTHER OWNERSHIP ................................................................................32
6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON
WITH ENTERPRISES OF OTHER OWNERSHIP .........................................35
6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS
AND RELEVANT VARIATIONS IN RECENT YEARS ..................................37
CHAPTER 7 TOP 10 ENTERPRISES ...................................................................39
7.1 PREMIER IMAGE TECHNOLOGY (FUOSHAN) CO., LTD. ..................39
7.2 TIANJIN SAMSUNG OPTO-ELECTRONICS CO., LTD. .........................40
7.3 CANON ZHUHAI INC. ................................................................................40
7.4 ALTEK (KUNSHAN) CO., LTD. ..................................................................41
7.5 TAMRON OPTICS (FOSHAN) CO., LTD...................................................41
7.6 OLYMPUS GUANGZHOU INDUSTRY CO., LTD. ..................................42
7.7 OLYMPUS (SHENZHEN) INDUSTRIAL CO., LTD. ................................43
7.8 KONICAMINOLTA OPTICAL INSTRUMENT (SHANGHAI) CO., LTD.
..................................................................................................................................43
7.9 FLEXTRONICS TECHNOLOGY (ZHUHAI) CO., LTD............................44
7.10 FUJINON (SHENZHEN) TECHNOLOGY CO., LTD. ............................45
CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................46
CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................48
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CHAPTER 3
HOT SPOTS FOR CAMERA
PRODUCTS ACROSS CHINA
Figure 6 Nationwide distribution map of camera equipment mfg. enterprises above
designated size across China
Heilongjiang
Jilin
Inner Mongolia
Liaoning
Xinjian <4
Hebei Beijing
4
Tianjin
Shanxi 7
Ningxia Shandong
Qinghai <4
Gansu Henan Jiangsu
Shaanxi Anhui 16
Tibet Shanghai
Hubei <4 7
Sichuan <4 Zhejiang
<4 18
Chongqing Jiangxi
Hunan
6 Fujian
Guizhou
5
1-3 1
4-5 Yunnan Guangdong 4
Guangxi
68
6-9 6
10-39 10
40+ 40
Hainan
Guangdong, Zhejiang and Jiangsu are the major production bases for camera
in China. From Jan. to Nov. 2010, enterprises engaged in camera production
above designated size in the above three areas added up to 102 firms,
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Figure 19 Changes in the percentage of numbers of foreign camera equipment mfg.
enterprises across China and the comparison of foreign enterprises and enterprises of
other ownership
2008 2009 2010
Percentage of foreign enterprises Changes140
in the percentage of
全国 143 139
in term s of the num ber of num bers of foreign-funded
oreign-funded 109 102 100
enterprises in 2010 enterprises
e of ownership 39
8% 11% 12% nded
oreign-funded 109 2% 102 0% 0%
100
Private 19 13% 2216% 16%22rivate
State-owned 28.06% 3 0.00001 0.00001
Others 12 15.99999 16.99999
oreign-funded 76% 73% 72%
Private 71.94% 13% 16% 16%
76% 73% 72%
State-owned 2% 0% 0%
Others 8% 11% 12%
2008 2009 2010
Foreign-funded Private
Foreign-funded Others type of ow nership State-ow ned Others
In 2010, among the 139 camera equipment mfg. enterprises above designated
size across China, 100 are foreign enterprises, accounting for about a share of
71.94% of all. In terms of the number of enterprises, there were 2 foreign
enterprises less than that in 2009, while a decline of 0.91% in terms of the
percentage that in 2009.
In terms of the number of enterprises, foreign-funded enterprises and private
enterprises are two major types of ownership in the camera equipment mfg.
sector across China. Since 2008, the collective market share of these two
classes has always been above 87%. Over the past three years of 2008-2010, the
number of foreign camera equipment mfg. enterprises had showed a
consecutive decrease at a compound annual growth rate of -4.22%, which is
lower than the industry-wide rate of -1.41%. As a result, the percentage of
foreign camera equipment mfg. enterprises in terms of total number of
enterprises suffered a decline of 4.28% over the past 3 years.
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