2. CHINA TOOTHPASTE
& TOOTHBRUSH
MARKET REPORT
Beijing Zeefer Consulting Ltd.
September 2011

3. INTRODUCTION
This report discusses the toothpaste & toothbrush market in China mainly
from the following sections.
- Size of Toothpaste & Toothbrush Market in China
Based on Zeefer's China Market Size Formula, by the analysis on China
toothpaste & toothbrush market size, industry sales revenue and domestic
toothpaste & toothbrush output in 2008 - 2010, this report presents a picture of
the real development of toothpaste & toothbrush market in China and
changes in the overall market size.
- Hot Areas of China Toothpaste & Toothbrush Market
Based on the comparison and analysis on China's toothpaste & toothbrush
production and import in different provinces or cities, this report points out
those hot areas in China for toothpaste & toothbrush market deserve most
attention.
- Top 10 Enterprises in China Toothpaste & Toothbrush Industry
Based on the comparison and analysis on top 10 leading enterprises in China
toothpaste & toothbrush industry in terms of sales revenue, market share and
number of employees, the report shows their positions in the toothpaste &
toothbrush market in China. Additionally, this report lists basic contact
information of the top 10 leading enterprises.
- Market Share and Market Structure of China Toothpaste &
Toothbrush Market
This report analyzes the toothpaste & toothbrush market share distribution in
China by segments based on enterprises nature (leading enterprises, foreign
enterprises, state-owned and private enterprises), imports of toothpaste &
toothbrush product and regional markets in China in terms of sale revenue,
profitability, production volume, number of enterprises and the value of
imports... The report offers data on the market shares of imported toothpaste
& toothbrush products, foreign enterprises and enterprises in other forms. It

4. also offers a comparison of profitability by forms of enterprise ownership,
presents a picture of the market share of leading enterprises and the
distribution of major regional markets in China. In addition, the report figures
out the structure and concentration ratio of the current toothpaste &
toothbrush market in China by means of Bain's Market Structure
Classification and Index of CR4.
- Import and Export of Toothpaste & Toothbrush Products
In this section, the report includes the main source countries / regions of
imported toothpaste & toothbrush products for China and their market shares,
the domestic destinations of imported toothpaste & toothbrush products in
China and shares for these destinations, major export destinations (countries
or regions) for Chinese produced toothpaste & toothbrush products and
shares of these destinations, major origins of the exported toothpaste &
toothbrush products and their shares.
- Toothpaste & Toothbrush Industry Standards in China
The report lists relevant national standards and/or industrial standards
concerning toothpaste & toothbrush products generally accepted in the
toothpaste & toothbrush industry in China, including standard names both in
Chinese and English as well as their unified code numbers.
- Major Toothpaste & Toothbrush Importers in China
The report lists 10 major importers for toothpaste & toothbrush products in
China and provides their contact information such as company name, address,
website, telephone number and fax number.
- Summary on Key Statistics of the Toothpaste & Toothbrush Industry
in China
Based on the concise analysis on the sales revenue, production volume,
number of enterprises, total profit, total loss, total assets, return on the asset
and profit margin as well as other key statistics, China Toothpaste &
Toothbrush Market Report presents the current situation, the growth rate and
profitability of the toothpaste & toothbrush industry in China.

5. DECLARATION
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer")
provide this report with the greatest possible care. Nevertheless, Zeefer makes
no guarantee whatsoever regarding the accuracy, utility, or certainty of the
information in this report. Further, Zeefer disclaims any and all responsibility
for damages that may result from the use or non-use of the information in this
report.
The information in this report may be incomplete and/or may differ in
expression from other information in elsewhere by other means. The
information contained in this report may also be changed or removed without
prior notice.

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CONTENT
CHAPTER 1 PRODUCT DEFINITION.................................................................1
CHAPTER 2 MARKET SIZE ...................................................................................2
2.1 ANALYSIS ON THE TOOTHPASTE & TOOTHBRUSH MARKET SIZE2
2.2 ANALYSIS ON THE CHANGES IN TOOTHPASTE & TOOTHBRUSH
PRODUCTION VOLUME IN RECENT YEARS ................................................4
2.3 AN OVERVIEW ON CHINESE ECONOMY................................................5
CHAPTER 3 HOT SPOTS FOR TOOTHPASTE & TOOTHBRUSH
PRODUCTS ACROSS CHINA ...............................................................................9
CHAPTER 4 INDUSTRY OVERVIEW................................................................11
4.1 A SUMMARY ON THE INDUSTRY............................................................11
4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........12
CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................15
5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................15
5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF TOOTHPASTE
& TOOTHBRUSH PRODUCTS ..........................................................................17
5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE
IMPORTED TOOTHPASTE & TOOTHBRUSH PRODUCTS.....................17
5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE
CHINA ................................................................................................................19
5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS ...........................20
5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................22
CHAPTER 6 THE MARKET SHARE...................................................................24
6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES
REVENUE ..............................................................................................................24
6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE
FROM LEADING ENTERPRISES ...................................................................24
6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10
ENTERPRISES WITH INDUSTRY AVERAGE..............................................26
6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE
MARKET SHARE..................................................................................................28
6.2.1 ANALYSIS ON CONCENTRATION OF REGIONAL SALES
REVENUE ..........................................................................................................28
6.2.2 ANALYSIS ON THE CONCENTRATION OF REGIONAL
PRODUCTION VOLUME................................................................................29
6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND
IN RECENT YEARS..............................................................................................31
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6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN
TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN
ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............31
6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN
ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES
OF OTHER OWNERSHIP ................................................................................33
6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON
WITH ENTERPRISES OF OTHER OWNERSHIP .........................................35
6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS
AND RELEVANT VARIATIONS IN RECENT YEARS ..................................37
CHAPTER 7 TOP 10 ENTERPRISES ...................................................................39
7.1 COLGATE PALMOLIVE (CHINA) CO., LTD. ..........................................39
7.2 HAOLAI CHEMICAL INDUSTRY (ZHONGSHAN) CO., LTD. ............39
7.3 LIUZHOU LIANGMIANZHEN STOCK CO., LTD. .................................40
7.4 LMZ (YANGZHOU) HOTEL SUPPLIES CO., LTD. .................................41
7.5 MASSON GROUP CO., LTD.........................................................................41
7.6 GUANGZHOU COLGATE CO., LTD. ........................................................42
7.7 SHANGHAI WHITECAT SHAREHOLDING CO., LTD..........................43
7.8 CHONGQING DENGKANG ORAL CARE PRODUCTS STOCK CO.,
LTD..........................................................................................................................43
7.9 GUANGXI AOQILI CO., LTD. .....................................................................44
7.10 LION DAILY CHEMICAL INDUSTRY (QINGDAO) CO., LTD...........45
CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................46
CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................47
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CHAPTER 3
HOT SPOTS FOR TOOTHPASTE
& TOOTHBRUSH PRODUCTS
ACROSS CHINA
Figure 5 Nationwide distribution map of toothpaste & toothbrush mfg. enterprises above
designated size across China
Heilongjiang
Jilin
Inner Mongolia
Liaoning
Xinjian <4
Hebei Beijing
<4
Tianjin
Shanxi <4
Ningxia Shandong
Qinghai <4
Gansu Henan Jiangsu
Shaanxi <4 Anhui 7
Tibet Shanghai
Hubei <4 6
Sichuan <4 Zhejiang
<4 <4
Chongqing Jiangxi
Hunan
< 4 Fujian
Guizhou <4
<4
1-3 1
4-8 Yunnan Guangdong 4
<4 Guangxi
16
9+ 4 9
Hainan
Guangdong, Jiangsu and Shanghai are the major production bases for
toothpaste & toothbrush in China. From Jan. to Nov. 2010, enterprises
engaged in toothpaste & toothbrush production above designated size in the
above three areas added up to 29 firms, accounting for about 53.7% of all
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6.3 MARKET POSITION OF FOREIGN
ENTERPRISES AND THE TREND IN RECENT
YEARS
6.3.1 CHANGES IN THE SHARES OF FOREIGN
ENTERPRISES IN TERMS OF THE NUMBERS AND THE
COMPARISON OF FOREIGN ENTERPRISES AND
ENTERPRISES OF OTHER OWNERSHIP
Figure 18 Changes in the percentage of numbers of foreign toothpaste & toothbrush mfg.
enterprises across China and the comparison of foreign enterprises and enterprises of
other ownership
2008 2009 2010
Percentage of foreign enterprises Changes in the percentage of 54
全国 45 54
in term s of the num ber of num bers of foreign-funded
oreign-funded 18 18 18
enterprises in 2010 enterprises
e of ownership 36
13% 9%
Private 12 22% 23 25rivate
11%
oreign-funded 18 11%
18 18 nded
Joint-equity 5 11% 6 6
33.33% 33%
Others 10 33%7 5
Private 27% 40% 43% 46%
66.67%
oreign-funded 40% 33% 33%
Joint-equity 11% 11% 11%
Others 22% 43%
13% 46% 9%
27%
2008 2009 2010
Private Foreign-funded
Foreign-funded Others type of ow nership Joint-equity Others
In 2010, among the 54 toothpaste & toothbrush mfg. enterprises above
designated size across China, 18 are foreign enterprises, accounting for about
a share of 33.33% of all. In terms of the number of enterprises, the foreign
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