Your business is all about choices. You choose your strategy, your products, your suppliers. At the end of the day, it’s all about getting customers to choose you.

1. Choices.
WA R E H O U S E : H E A D Q UA R T E R S : S TO R E : S H E L F

2. “Dollar General selected Aldata’s
synchronized store and warehouse
demand based replenishment
The Choices They Made.
solution to enhance our supply
chain and create efficiencies across
the business.”
John Flanigan
EVP Global Supply Chain
Dollar General
“If you are growing rapidly, need
flexibility, and don’t want to be
land locked, you need a platform
like Aldata.”
SVP of Supply Chain Operations
Smart & Final, USA
“Heinen’s selected the Aldata retail
suite for its comprehensive supply-
chain coverage, the full functionality of
each module—from central operations
to store and warehouse management-
as well as the ability to tightly integrate
all those capabilities across all aspects
of our business. We also are extremely
impressed with Aldata’s deep grocery
domain expertise.”
Louis Penny
IT Director
Heinen’s

3. WA R E H O U S E : H E A D Q UA R T E R S : S TO R E : S H E L F
Make All Your Choices
the Right Ones
Your business is all about choices. You choose your strategy,
your products, your suppliers. At the end of the day, it’s all about
getting customers to choose you.
At Aldata, we have over 20 years of experience helping retailers, manufacturers, and wholesalers like
you control their supply chains, from supplier to shopper. You’ve told us what you need – rapid ROI,
flexibility, innovation. And we’ve listened.
The result is all about choices.
• Solutions….end-to-end, point, customizable, plug and play, SaaS
• Scalability…from 5 to 50,000 stores and 1 to 100 warehouses
• Innovation…next generation business intelligence, DSD, forecasting
and category optimization
Aldata is 100% committed to giving retailers and manufacturers the technology and expertise
they need to make sure all their choices are the right ones.

5. WA R E H O U S E : H E A D Q UA R T E R S : S TO R E : S H E L F
Imagine software powerful
enough to make all the parts
of your business work
together as one …
While other software companies have been talking about building a fully integrated solution, Aldata
has been busy delivering one to retailers, manufacturers, and wholesalers across the globe – including
15 of the world’s top 30 retailers. Our award-winning solutions offer modules that can be used
independently, integrated with existing applications, or combined with other Aldata solutions to
leverage comprehensive supply chain capabilities.
• Centralize and optimize fundamental business processes
• Achieve full supply chain visibility
• Leverage information across your organization and beyond
• Implement full supply chain suit or specific business solutions

6. From the warehouse ...
Your customers won’t ever see it. You’ll never feature it in your ads or invest in
making it more attractive. But every retailer and manufacturer knows that the
warehouse is the foundation of your business.
You also know that managing it is far from simple. Increasingly collaborative supply chains. Complex trading
partner relationships. Global expansion. A new level of innovation is required to efficiently and effectively
scale to consumer demand.
Aldata is ready and waiting to provide it. From integrated forecasting and replenishment to voice directed
warehousing, we are committed to giving you the solutions and expertise to make your warehouse a
strategic advantage.
Warehousing & Transportation – Fully automate warehouse operations. Decrease transportation costs.
Reduce your carbon footprint. Aldata’s Warehousing & Transportation solutions help you build logistics
strategies that benefit your business, your customers, and the planet.
Procurement & Supplier Management – Streamline administrative processes. Reduce overhead costs.
Maximize return on deals and promotions. With Aldata Procurement & Supplier Management, communication
and collaboration with your suppliers is easy.
Integrated Demand Forecasting & Replenishment – Reduce out of stocks. Improve order accuracy.
Accurately forecast demand. Forecast effectively for promotions. Aldata’s Demand Forecasting & Replenishment
solution gives you full visibility of inventory across the supply chain.
Safety and Traceability – Trace goods across the supply chain. Get perfect vision of past, present, and
future flows. Respond immediately to risks. Aldata’s Safety and Traceability solution gives you all the tools
you need to ensure customer safety and comply with pending legislative requirements.
Product Introduction Management – Get products to market more quickly. Streamline workflows.
Eliminate manual entry. Aldata’s Product Introduction Management solution gives you web-based access to
your vendors, allowing you to decrease manual processes and enabling buyers to accept or reject new items
as a condition of authorization.

7. WA R E H O U S E : H E A D Q UA R T E R S : S TO R E : S H E L F
To your headquarters ...
Retail and manufacturing organizations are made up of a lot of moving pieces.
When a change occurs in one part of your business, the repercussions are felt all
the way down the line. From matching product assortments with sales goals to the
relationship between shelf allocation and warehouse space, it is critical to make all
parts of the business work together.
Easier said than done? Not with Aldata. Our fully-integrated solution suite gives you a comprehensive supply
chain view backed by a single version of the truth. You have the tools, resources, and information to optimize
operations across the enterprise.
Master Data Management – Establish a company-wide data structure. Get full visibility. Achieve true data
integrity. Aldata’s Master Data Management solution puts you in the driver’s seat.
Aldata Insights – Delivering the next generation of meaningful business intelligence with the right information to
the right people at the right time. A game-changing platform, Aldata Insights brings business intelligence to
decision-makers and is the first application of its kind. Aldata Insights offers a consolidated dashboard view of
data culled from multiple sources. In one aggregated snapshot, Aldata Insights yields meaningful information
that is ready for analysis and action.
Price Management – Establish a consistent pricing strategy. Increase compliance with pricing strategies in the
field. Boost profit margins. With Aldata’s Price Management capabilities, you gain both flexibility and control.
DSD Invoice Reconciliation – Automate invoice reconciliation for items received at the back door. Reduce manual
processes. Improve vendor management. Aldata allows you to quickly move approved invoices ahead for payment,
while identifying those that require intervention. You can also generate reports on problematic vendors.
Promotional Forecasting – Reduce out of stocks. Increase inventory turns. Improve customer loyalty. Aldata’s
promotional forecasting capabilities reconcile traditional turn forecasting and promotional forecasting on the
same item, allowing you to ensure appropriate service levels during promotional periods.
Multi-Channel – Accurately forecast inventory across all purchase points. Leverage customer data to increase sales.
Deliver a positive shopping experience, regardless of channel. Aldata’s multi-channel capabilities help you optimize
inventory whether customers are shopping in your stores, online or by phone. You can also interpret and predict
the behavior of your most loyal customers.

8. To the store ...
Managing operations at the store level is a unique and challenging undertaking.
It requires technology that can handle a wide-range of tasks, integration with
systems across the organization, and the flexibility to manage each store in a way
that will optimize results. The bottom line is that it requires a system built for and
proven effective in the store environment.
In our 25 years of experience in the retail industry, Aldata has developed store-based solutions designed
specifically for the unique challenges that retailers face. That translates to rapid business improvement,
increased ROI, and solutions that work just the way you want them to – without complex customizations
and endless implementations.
Comprehensive Back and Front Office Management – Manage multiple business formats and sales
channels. Optimize operations. Improve customer service. Aldata’s solutions put store management firmly within
your control, giving you time to pursue additional opportunities for maximizing sales.
Forecasting & Replenishment – Customize assortments based on customer demand. Increase customer
satisfaction. Leverage customer data. Aldata’s advanced forecasting and replenishment capabilities take you
to the next level.
POS Price Management – Centralized, mix and match, multi-lingual, multi-currency. Aldata gives you all the
tools you need for effective POS management.
In-Store Mobile Technology – Respond immediately to customer inquiries. Get store managers onto the floor.
Reduce missed sale opportunities. Aldata allows you to leverage rapid advancements in mobile technology to
transform in-store operations.
Computer Assisted Ordering – Reduce out of stocks. Decrease inventory. Get products to the right place at
the right time. Aldata’s Computer Assisted Ordering capability allows store personnel to ensure that proposed
orders reflect both normal and seasonal demand, as well as promotional impacts.
DSD Receiving Management – Reduce cost mistakes resulting from uncontrolled vendor deliveries. Ensure only
authorized items are delivered. Get the right or best cost for each product. Whether you’re managing warehouse
or direct vendor deliveries, Aldata’s Receiving Management capability provides both standard and DEX/NEX/EDI
receiving, both from your handheld devices or browser.

9. To the shelf ...
WA R E H O U S E : H E A D Q UA R T E R S : S TO R E : S H E L F
Day after day, shoppers stroll the aisles of retail stores, taking in the vast array of prod-
ucts arranged on the shelves before them. Little do they know — or should they know,
for that matter — of the significant effort that goes into deciding which products they
see and precisely where they see them. But, as retailers are well aware, the process of
category optimization and management is complex effort that takes careful planning,
experience, and organization.
Not only is category optimization and management a complex process, it’s critical to the bottom line. Nearly 80% of
consumer purchasing decisions are made in front of the shelf. With such a significant role in sales, it is imperative that
retailers and manufacturers are equipped to to assess market conditions, understand the strategic assortment,
optimize floor space, and to generate tactical planograms. Meanwhile, such complex efforts are meaningless without
effective coordination and execution at the store level.
Such experience, coordination, and strategy can be tapped with Aldata’s solutions. For over 25 years, Aldata
has remained at the forefront of the retail solutions industry, offering innovative solutions to help manage critical
assortment and space optimization functions.
Assortment Optimization – Optimize the category planning process. Generate strategic assortments. Drive consistent
execution. Aldata’s Assortment Optimization allows users to benchmark category performance against the market and
to track internal metrics, while choosing the products that meet each category’s objectives from the many product
mix opportunities that exist.
Space Optimization – Optimize Product Placement. Reflect strategic assortment at the tactical cluster or store level.
Manage inventory levels more effectively. Aldata enables users to leverage existing category knowledge
and industry best practices to effectively place product on shelf and produce relevant category shelf plans
that promote high availability, shopper satisfaction and efficient retail execution.
Store Planning – Quickly develop store plans and strategy. Identify category performance in relation to the total store
footprint. Visualize in 3D. Aldata provides a collaborative platform between store planners and category/buyer teams
to ensure effective utilization of store selling space. Drive optimal traffic flows and justify space allocated to categories
through enhanced visibility into a store, or cluster of stores, and performance.

10. “We are impressed with the range of
functionality that Aldata’s retail supply
chain suite offers in the areas of
The Choices They Made.
merchandising optimization and
automated store replenishment, which
will allow us to effectively centralize
our related business operations.
With Aldata, we will be able to
improve visibility into our supply chain
process and introduce improvements
to expedite our ordering and
replenishment processes.”
Gerry Sul
Manitoba Liquor Control Commission
“Sprouts is dedicated to providing
a personalized shopping experience
for all our customers. Aldata’s solution
enables us to create customized
displays that reflect each store’s unique
neighborhood. Reflecting customers’
personal preferences helps increase
customer satisfaction, further boosting
sales. Aldata’s solution enables us
to work closely with our suppliers,
improving the efficiency and effectiveness
of the shelf merchandising process.”
Doug Sanders
President
Sprouts
“With Aldata, we’re able to share
planograms with all our stores,
ensuring that they have access to the
most up-to-date information regarding
stocking and displaying merchandise.
This has helped us decrease out of
stocks and increase revenue. Aldata
is also an easy-to-use solution that
helps us enhance merchandising
and shelf usage.”
Steve Ferraiuolo
Northgate Markets

11. About Aldata
Aldata is a global leader in retail and distribution optimization.
Our software and service solutions help retailers, distributors
and manufacturers dramatically improve their business
performance. We optimize categories, space, supply, logistics,
and consumer engagement to increase our customers’ revenue
and margins, reduce time, cost and waste, and enhance on-shelf
availability, service, and retention. Founded in 1988, Aldata has
an unparalleled track record of delivering successful projects
for the world’s largest retail and consumer brands, national,
wholesale and distribution organizations, and regional store
chains. Discover more about Aldata’s customers, our solutions,
and the multi-skilled global team that supports them at
www.aldata.com.

12. aldata.com
FOR MORE INFORMATION CALL 877-925-3282 OPTION 2 OR EMAIL US AT INFO.US@ALDATA.COM
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