The document discusses applying the Pareto principle to Amazon advertising. It covers structuring Amazon advertising campaigns, strategies for different campaign goals, and execution. Specifically, it recommends structuring campaigns around single ASINs or products. It also provides a table matching campaign goals and targets to the appropriate bidding and ad types. Finally, it stresses the importance of constantly revising and expanding targeting.
To replace an image with this effect:
Step 1: Draw a rectangle to the size of the page and recolour to our Fluid Blue - #0E21C2.
Step 2: Add a new image into the file (make sure this is a high quality image - if the image is small and needs to be stretched it will be pixelated and look unprofessional).
Step 3: Double click the image and go to format options which will appear in the toolbar (last on the right).
Step 4: Recolour the image to black and white.
Step 5: Change the Transparency of the image to 70%.
Step 6: Double click the image to crop or move to readjust so the footer can be seen.
