5 questions to guide your social media strategy

1. 5 QUESTIONS TO ASK YOURSELF

6. TO HELP DEVELOP A SOCIAL MEDIA STRATEGY

7. POSTING ON SOCIAL MEDIA IS EASY

8. POSTING ON SOCIAL MEDIA IS EASY POSTING GOOD SOCIAL MEDIA CONTENT IS HARD

9. POSTING ON SOCIAL MEDIA IS EASY POSTING GOOD SOCIAL MEDIA CONTENT IS HARD BEING ‘SOCIAL’ IS HARDER STILL

10. POSTING ON SOCIAL MEDIA IS EASY POSTING GOOD SOCIAL MEDIA CONTENT IS HARD BEING ‘SOCIAL’ IS HARDER STILL BUT THE REAL CHALLENGE?

11. POSTING ON SOCIAL MEDIA IS EASY POSTING GOOD SOCIAL MEDIA CONTENT IS HARD BEING ‘SOCIAL’ IS HARDER STILL BUT THE REAL CHALLENGE? CREATING AN ENGAGING

12. POSTING ON SOCIAL MEDIA IS EASY POSTING GOOD SOCIAL MEDIA CONTENT IS HARD BEING ‘SOCIAL’ IS HARDER STILL BUT THE REAL CHALLENGE? CREATING AN ENGAGING ENCOMPASSING

13. POSTING ON SOCIAL MEDIA IS EASY POSTING GOOD SOCIAL MEDIA CONTENT IS HARD BEING ‘SOCIAL’ IS HARDER STILL BUT THE REAL CHALLENGE? CREATING AN ENGAGING ENCOMPASSING RELEVANT

14. POSTING ON SOCIAL MEDIA IS EASY POSTING GOOD SOCIAL MEDIA CONTENT IS HARD BEING ‘SOCIAL’ IS HARDER STILL BUT THE REAL CHALLENGE? CREATING AN ENGAGING ENCOMPASSING RELEVANT FLEXIBLE

15. POSTING ON SOCIAL MEDIA IS EASY POSTING GOOD SOCIAL MEDIA CONTENT IS HARD BEING ‘SOCIAL’ IS HARDER STILL BUT THE REAL CHALLENGE? CREATING AN ENGAGING ENCOMPASSING RELEVANT FLEXIBLE SOCIAL MEDIA STRATEGY

16. BUT ASKING YOURSELF THESE 5 QUESTIONS

17. BUT ASKING YOURSELF THESE 5 QUESTIONS SHOULD.

18. BUT ASKING YOURSELF THESE 5 QUESTIONS SHOULD. HELP.

19. Q1

20. WHY

21. WHY DOES YOUR INSTITUTION USE SOCIAL MEDIA?

22. ARE YOU TRYING TO BUILD YOUR AUDIENCE?

23. ARE YOU TRYING TO BUILD YOUR AUDIENCE? ENGAGE A NEW AUDIENCE?

24. ARE YOU TRYING TO BUILD YOUR AUDIENCE? ENGAGE A NEW AUDIENCE? PROMOTE EVENTS?

25. ARE YOU TRYING TO BUILD YOUR AUDIENCE? ENGAGE A NEW AUDIENCE? PROMOTE EVENTS? SHARE YOUR COLLECTIONS?

26. ARE YOU TRYING TO BUILD YOUR AUDIENCE? ENGAGE A NEW AUDIENCE? PROMOTE EVENTS? SHARE YOUR COLLECTIONS? ALL OF THE ABOVE?

27. ARE YOU TRYING TO BUILD YOUR AUDIENCE? ENGAGE A NEW AUDIENCE? PROMOTE EVENTS? SHARE YOUR COLLECTIONS? ALL OF THE ABOVE?

28. OR MORE…

29. ANSWERING THAT

30. ANSWERING THAT WILL GUIDE

31. ANSWERING THAT WILL GUIDE YOUR WHOLE

32. ANSWERING THAT WILL GUIDE YOUR WHOLE STRATEGY

33. Q2

34. HOW

35. HOW WILL YOUR INSTUTION CREATE ITS CONTENT?

36. WILL YOU USE YOUR COLLECTIONS FOR CONTENT?

37. WILL YOU USE YOUR COLLECTIONS FOR CONTENT? ENCOURAGE STAFF TO CREATE IT?

38. WILL YOU USE YOUR COLLECTIONS FOR CONTENT? ENCOURAGE STAFF TO CREATE IT? MAKE YOUR CONTENT RELEVANT TO THE NEWS?

39. WILL YOU USE YOUR COLLECTIONS FOR CONTENT? ENCOURAGE STAFF TO CREATE IT? MAKE YOUR CONTENT RELEVANT TO THE NEWS? WORLD EVENTS?

40. WILL YOU USE YOUR COLLECTIONS FOR CONTENT? ENCOURAGE STAFF TO CREATE IT? MAKE YOUR CONTENT RELEVANT TO THE NEWS? WORLD EVENTS? LOCAL EVENTS?

41. WILL YOU USE YOUR COLLECTIONS FOR CONTENT? ENCOURAGE STAFF TO CREATE IT? MAKE YOUR CONTENT RELEVANT TO THE NEWS? WORLD EVENTS? LOCAL EVENTS? LOCAL COMMUNITY?

42. DECIDING WHERE

43. DECIDING WHERE YOU WILL FIND

44. DECIDING WHERE YOU WILL FIND YOUR CONTENT

45. DECIDING WHERE YOU WILL FIND YOUR CONTENT IS IMPORTANT

49. Q3

50. WHAT

51. WHAT PLATFORMS WILL YOU USE?

52. WILL YOU STICK TO THE BIG TWO?

53. WILL YOU STICK TO THE BIG TWO? FACEBOOK

54. WILL YOU STICK TO THE BIG TWO? FACEBOOK TWITTER

55. WILL YOU STICK TO THE BIG TWO? FACEBOOK TWITTER OR WILL YOU GO OFF PISTE?

56. WILL YOU STICK TO THE BIG TWO? FACEBOOK SNAPCHAT OR WILL YOU GO OFF PISTE?

57. WILL YOU STICK TO THE BIG TWO? YIK YAK SNAPCHAT OR WILL YOU GO OFF PISTE?

58. YIK YAK SNAPCHAT OR WILL YOU GO OFF PISTE? PEACH

59. YIK YAK SNAPCHAT PEACH OR SKI CLOSER TO THE EDGE?

60. YIK YAK SNAPCHAT OR SKI CLOSER TO THE EDGE? INSTAGRAM

61. SNAPCHAT OR SKI CLOSER TO THE EDGE? INSTAGRAM FLICKR

62. OR SKI CLOSER TO THE EDGE? INSTAGRAM FLICKR HISTORY PIN

63. PICK

64. PICK YOUR

65. PICK YOUR PLATFORMS

66. PICK YOUR PLATFORMS AND

67. PICK YOUR PLATFORMS AND STICK

68. PICK YOUR PLATFORMS AND STICK TO

69. PICK YOUR PLATFORMS AND STICK TO THEM

70. CONSISTENCY IS KEY

73. CONSISTENCY IS

74. Q4

75. WHAT

76. WHAT WILL MAKE UP YOUR CONTENT?

77. VIDEOS?

78. VIDEOS? PHOTOS?

79. VIDEOS? PHOTOS? STORIES?

80. VIDEOS? PHOTOS? STORIES? NEWS?

81. VIDEOS? PHOTOS? STORIES? NEWS? EVENTS?

82. VIDEOS? PHOTOS? STORIES? NEWS? EVENTS? MORE

83. WILL YOU EXPERIMENT PERFECT THE BASICS FOLLOW THE PATH BLAZE THE TRAIL

88. Q5

89. WHAT

90. WHAT DO YOU HOPE TO ACHIEVE?

91. DO YOU WANT TO…

95. DO YOU WANT TO… INCREASE ACCESS

96. DO YOU WANT TO… INCREASE ACCESS

97. DO YOU WANT TO… INCREASE ACCESS COMMUNICATE WITH YOUR AUDIENCE

100. DO YOU WANT TO… INCREASE ACCESS COMMUNICATE WITH YOUR AUDIENCE INCREASE PRODUCTIVITY THROUGH STRATEGY

101. DO YOU WANT TO… INCREASE ACCESS COMMUNICATE WITH YOUR AUDIENCE INCREASE PRODUCTIVITY THROUGH STRATEGY

102. FOCUS

103. FOCUS YOUR

104. FOCUS YOUR STRATEGY

105. FOCUS YOUR STRATEGY ON

106. FOCUS YOUR STRATEGY ON YOUR

107. FOCUS YOUR STRATEGY ON YOUR GOALS

108. FIN.

109. Want to know more?

110. Want to know more? DROP

111. Want to know more? DROP ME

112. Want to know more? DROP ME A

113. Want to know more? DROP ME A

114. @thatmuseumguy

5 questions to guide your social media strategy

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5 questions to guide your social media strategy