The following charts show the challenges and disruption related to digitization, main requirements from German companies related to data privacy and security and presenting the values and opportunities IBM Cloud could offer incl. customer references and examples.

1. Welcome to the future -
IBM Cognitive Cloud from Frankfurt
Aleksandar Francuz, IBM Cloud Platform Leader
June 19, 2017
1

2. During the past 10 years, technologies
have changed our world and led to an
increasing digitization of
our value chains.
Cloud is the
operating
model for
rapidly
changing
environments.
2

3. 33

4. © 2017 IBM Corporation
Does cloud
change
everything?
72% of companies
are vulnerable to
disruption within
three years.
Since 2000, 52% of
companies in the Fortune
500 have been acquired
or died.
Human adaptability
has fallen behind the
pace of change set by
technology.
4

5. The speed of
innovation is
dramatically
increasing,
also due to cloud
technologies.
“Two guys in a Starbucks can have
access to the same computing power
as a Fortune 500 company”
Jim Deters, Founder, Galvanize
5

6. We are
currently facing
the next wave
of innovation.
Internet of Things, Industry
4.0 and cognitive will change
entire industries and service
areas in fundamental aspects.
6

7. 7
7
Data and
Cognitive on its
way to enable
your success:
Turn increasing volumes of
structured and unstructured data
into new, easily accessible
insights.

8. Data and
Cognitive on its
way to enable
your success:
Continuously improve and
personalize customer
experiences and
applications by infusing
AI.
8

9. SOURCE: Market 451 Research, IDC
Security and Data Protection is on top of
your and our agenda.
Data residency concerns are real and may
cause customers to walk away from
negotiations even if all other contract
conditions are met.
All large European markets have stringent
legal and regulatory requirements (beyond
EU Data Privacy) on data location, system
access, and auditability.
“Located in Germany” is a top preference
in Germany.
9
9

10. First & only in
key markets
Access to 54
data centers ww
Move data across
IBM DCs at no cost
Never across the
public internet
Secure high-
speed network
Includes 24 x7
Phone Support
Direct
integration with
on-premises
All Bluemix
compute /
storage
Welcome Cognitive Services from the IBM Cloud
data center in Frankfurt
10

11. IBM Bluemix
Third-party
IBM Bluemix is a Open Standard based Cloud Platform to easily design, develop and operate applications in
Cloud, based on infrastructure, middleware, data and cognitive services.
IBM
Your ownOpen source
11

12. Domain
Services
Mobile Cognitive IoT
Block
Chain
Health Video
SecurityandCompliance
Methods&Services
Developer
Services
Data &
Analytics
Integration App Services
DevOps
Tooling
Containers Cloud Foundry Event-Driven
Infrastructure
Services
Compute Storage Network
IBM Cloud Platform Portfolio
12

13. Lifecycle environment
Bluemix is the place where
organizations and developers
go to rapidly build, deploy and
consume cognitive apps
Bluemix is the place to go for
cognitive solution templates
for IoT, mobile, consumer
apps, industry apps, etc.
Domain solutions
Message
resonance
Question
& answer
Speech-
to-text
Text-to-
speech
Language
detection
Sentiment
analysis
Image link
extraction
Tradeoff
analysis
Tone
analyzer
Personality
insights
Concept
tagging
Relationship
extraction
Concept
insights
Feed
detection
Image
tagging
Watson
news
Face
detection
Language
translation
Dialog
Entity
resolution
Taxonomy
Concept
recognition
Keyword
extraction
Text
extraction
Natural
language
classifier
Entity
extraction
Author
extraction
Visual
recognition
30+ Cognitive APIs & growing …
IBM Cloud is the best place to build cognitive apps
13

14. How to find your
bike within 1500
stolen bikes?
In Hamburg, IBM Cloud
helps you to identify the
stolen bike by Visual
Recognition Service.
14

15. 15
What about a car that
gives you a warm
welcome, adjusts itself
& calculates the fastest
route to your kids’
kindergarten because it
knows you pick them up
every day at 3.30pm?
BMW and IBM started a joint
research project to evaluate
how cognitive services can
individualize driver
experience and how to
develop next generation
assistance systems

16. How to find the most
comfortable couch, in
your favorite color,
immediately available
before you even know
you needed one?
JAB Anstoetz chose IBM
Cloud as their innovation &
digitization platform to
identify the deepest
customer desires & for an
outstanding customer
experience by using
cognitive Services.

17. How could the Berlinale
manage digital film data
of more then 400 films
of different genres,
lengths and formats
which can be seen on
over 60 screens?
The Berlin International Film
Festival uses Aspera, an IBM
Cloud service for fast, secure
and efficient distribution of
digital films.

18. 18
How to deploy an
application to support
global demand
without any
investments?
18
A premium car
manufacturer chose
VMware on IBM Cloud to
easily deploy infrastructure
on a global basis for a fast
growing API platform.

19. A leading European
insurance company
seeked to transform
its x86 operations by
moving applications
into cloud.
VMware on IBM
Cloud enabled the
client to move
2.700 applications
into the cloud and
gaining flexibility
and agility.

20. Connecting the dots… with IBM, your data….
Cloud
Data
Cognitive
1. Your data is stored and processed in Frankfurt.
2. No third party has access to your data.
3. IBM will not disclose your data to any third party.
4. IBM has contributed and signed the European
Code of Conduct and will fully adhere to GDPR.
20

21. What will you do
with IBM Cloud?
21
Aleksandar Francuz
IBM Cloud Platform Leader
a.francuz@de.ibm.com
https://www.linkedin.com/in/afrancuz/

22. Get Started:
30 day free trial: https://console.eu-de.bluemix.net/
Learn more - Frankfurt Launch
Press Release: IBM@CeBIT 2017: Frankfurter Cloud wird kognitiv
Bluemix Blog: Engaging developers on IBM Cloud with new cognitive services in Frankfurt
Bluemix Blog: “Hallo Deutschland” – Getting Started with Bluemix in Germany
THINK Blog DACH: Kognitiv ist innovativ – neue Cloud-Services aus Frankfurt
Learn more - Data Protection
IBM Cloud: Trust your data with IBM Cloud and Bluemix
THINKPolicy: IBM Among the First Companies to Sign EU Data Protection Code of Conduct
for Cloud Service Providers
Learn more – IBM Hybrid Cloud
Erstellen Sie Ihre eigene Hybrid Cloud-Lösung mit IBM Bluemix
Useful Links: