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Digital solutions for beauty and health: l'Oreal and others
1. Digital Solutions for Beauty and Health:
L’Oreal and some others
Aleksandr Pkhakadze, MD, PhD
Maryna Neborachko, MD, MBA
2. Digital Trends in Healthcare 2016
1. Internet of Medical Things.
2. Virtual Reality.
3. Deep Learning and AI.
4. Mobile First.
5. Cybersecurity.
6. Improving User Experiences.
7. Personalization of Digital Services.
Matthew Driver, The Journal of mHealth, February/March 2016, V.3 issue 1.
4. Future of downloads
• While the app marketing industry is, for the moment,
flourishing. However, Andy Shen, research director at
media analysts Gartner, predicts “growth is forecast to
slow” The reason for this is simple, says Shen: “The
average downloads per device should be high in early
years as users get new devices and discover the apps
they like. Over time they accumulate a portfolio of
apps they like and stick to, so there will be moderate
numbers of downloads in the later years.” All the more
important then, that developers make the right choice
of marketing partner to fit their needs and budget.
6. Target audience: Human2Human
There is no B2B or B2C in Healthcare –
only H2H exists!
Beauty centers
Hospitals
Medical professionals
Customers (young&old)
Insurers/payers
Sales points (on/off line)
7. Interplatform operability
Investigation and recommendations for optimal
interoperability with 3rd side digital products.
Digital platforms, Electronic Health Records,
CareKit etc.
Review and recommendations of possible
connectivity with different 3rd side’ sensors.
8. Legislation
• Beauty/medical border solution requires
specific certification.
• Special investigation and clear boarders
recommendations will be provided.
43. A List of the Top App Marketing
Agencies for 2015
“Phonevalley provides its expertise to major brands,
such as Renault, Nissan, Club Med, Coca-Cola,
Nestlé, L’Oréal and Cartier”
PHONEVALLEY – seems to be the main competitor
and the company we’ll be compared with.
62. Short Summary
• L’Oreal goes to digital. Area of interests became wider and
wider by own digital accelerator.
• L’Oreal goes to propose professional medical services.
• L’Oreal goes to use wearables.
• A number of different apps aren’t presented as a digital
product line.
• Clear indications for digital products optimization needed
(links do not work properly, search problems, poor ratings
etc.).
• Huge downloads of Genius app have to lead to the deep
analytics and have to open great promo opportunities.
• L’Oreal do not actively promoted by Social Media, Search
engines and applications shops.
63. CES 2016: L’Oréal gets a makeover
with move into wearable tech
“This will be the first time we have used [CES]
to discuss the launch of a product,” said Guive
Balooch, global vice-president of L’Oréal’s
technology incubator. “Technology, connected
objects, the internet of things — these are all
going to affect the beauty industry, just in a
different way . . . We want to show the
consumer electronics community that we are
here, working on beautiful products.”
64. L'Oreal's Chief Digital Officer on Programmatic
Plans, Startups and Org Charts
"We all know that programmatic is going to be
a big shift in the way we buy media," she said.
"In terms of the underlying technologies, it's
like a matrix. We'll go through a lot of test and
learn in the coming months, so we can prove
models to see what's best for L'Oreal in terms
of technology, governance, setup and
everything."
65. Promised partnership
www.sport.com - 18 Fitness, Yoga, Sleep,
Nutrition and Running apps
With over 50,000,000 downloads and
20,000,000 users, they’re making the world
healthier and happier, one app at a time.
66. Promised partnership
Caktus - solutions that track, motivate and
coach people towards balanced hydration and
better performance.
