WiFi Offload for Wireless Internet Service Providers
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WiFi Offload easily and securely supplements your cellular networks’ capacity, helps alleviate spectrum congestion and utilize it more efficiently. In this presentation discover the current market trends in carrier WiFi and how Alepo solutions cater to these trends with real-world examples. www.alepo.com
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WiFi Offload for Wireless Internet Service Providers
- 1. WiFi Offload for Wireless Internet Service Providers The New WiFi Experience with Alepo COPYRIGHT 2016 ALEPO 1
- 2. In this Presentation COPYRIGHT 2016 ALEPO 2 1 2 3 4 WiFi Offload Trends & Drivers Alepo WiFi Offload Solution Platform Features & Functions Alepo’s WiFi Offload References
- 3. Carrier WiFi 2020 in Carrier WiFi Equipment Spending - IHS Infonetics, 2015 Public WiFi Hotspots Worldwide - Cisco Virtual Network Index, 2016 Location-Based Services & Advertising Market - Juniper Research, 2014 COPYRIGHT 2016 ALEPO 3 $1.5 Bn $43.3 Bn
- 4. Mobile Data Traffic 2020 30.6 Exabytes of global mobile data traffic per month! - Cisco Virtual Network Index, 2016 COPYRIGHT 2016 ALEPO 4 55% of all mobile data traffic will be offloaded to WiFi.
- 5. What’s Driving Investment in WiFi Offload? MOBILE NETWORK OPERATORS WIRELESS ISP & CABLE PROVIDERS • Partnerships with big MNOs and MVNOs • Introduce new customers to your services with no marketing effort • Expansion of existing infrastructure for WiFi Offload • Discover a new revenue stream COPYRIGHT 2016 ALEPO 5 • Reduce congestion on cellular network • Deliver a high QoE to subscribers even in heavy traffic areas • Expand coverage area without huge CAPEX • Provide data coverage in cellular dead zones • Prevent subscribers from using unsecure, free, or otherwise poor quality WiFi
- 6. WiFi Offload Benefits for All Stakeholders • Automatic, zero effort • Requires no manual input on repeat use • Secure, trusted WiFi • Mitigate congestion on cellular networks • Assurance in automatic offload • Raise the venue’s profile and attract customers • Zero hassle with WiFi passwords or issues • Monetize WiFi services with MNO agreements • Assurance in automatic offload End User Partner MNO Venue Owner WiFi Provider
- 7. Consumers prefer WiFi over cellular data CONFIDENTIAL 7 93% 71% 64% U.S. Tablet Users Large Smartphone or Phablet Users Regular Smartphone Users Prefer to connect to Wi-Fi over cellular.
- 8. WiFi Offload MNO Business Models MOBILE + WIFI DATA LIMIT Mobile subscribers have a data-limited plan like 3GB per month, which they can consume on LTE or WiFi. WiFi usage is included in the monthly data limit. MNO pays WISP a commission on the WiFi usage. INTERNATIONAL WIFI ROAMING Mobile subscribers have unlimited access to roam on partner WiFi hotspots when they travel internationally. MNO pays WISP a fee for the ability to offload its roaming subscribers. COPYRIGHT 2016 ALEPO 8 UNLIMITED WIFI TO USERS Mobile subscribers have a data-limited plan like 3GB per month, plus unlimited access to partner WiFi hotspots. WiFi does is NOT included in the monthly data limit, but is a value-added service. MNO pays WISP a flat or per subscriber fee for the ability to offload its subscribers.
- 9. Offloading to WiFi with Alepo Alepo WiFi Offload Solution Features & Functions COPYRIGHT 2016 ALEPO 9
- 10. Alepo’s WiFi Offload Solution is an all-in-one platform for automatic offload from 3G & LTE to WiFi networks. It provides - • Control over CX • Top Security • Accessibility • Ease of Use • Consistency COPYRIGHT 2016 ALEPO 10
- 11. Alepo WiFi Offload Key Features Seamless offload with EAP-SIM / EAP- AKA authentication Carrier-grade Robust AAA Reporting engine with pre-defined or customized reports Complete, Out-of- the-Box Solution Centralized Management Interface Supports all 3G / 4G Radio Access Technologies Integration with Existing Core and OSS/BSS 10+ years in successful fixed- mobile convergence & IN integration Proven IOTs with leading vendors Real-world Production Deployments CONFIDENTIAL 11
- 12. Alepo WiFi Offload – Two Ways EAP-SIM / EAP-AKA • Alepo’s Wi-Fi to Mobile Authentication Gateway • Enables seamless & secure Wi-Fi off via EAP-SIM, EAP-AKA authentication methods • Automatic offload affords a ubiquitous, transparent customer experience • SIM card (IMSI) is used to authenticate device • Works with any Access Point the support WPA/WPA2-Enterprise • WPA/WPA2 encrypts WiFi radio channel to provide a higher level of security than an open hotspot NON-EAP-SIM / EAP-AKA • Alepo WiFi Connection Manager • Seamless Offload For Devices That Do Not Support EAP-SIM or EAP-AKA • Alepo addresses an industry problem that limits the devices service providers will support for Offload. • Android - 2.x, 3.x, 4.1.x Do not support EAP • No Windows phones support EAP COPYRIGHT 2016 ALEPO 12
- 13. WiFi Offload Use Case Example (EAP SIM) Emily, a Swisscom subscriber and iPhone user, walks into a shopping center that houses an Swisscom Wi-Fi Hotspot. While she browses for online coupons for her favorite stores, her device automatically switches from Swisscom’s mobile network to its Wi-Fi network – without interfering with her user experience. CONFIDENTIAL 13
- 14. Some of Alepo’s WiFi Integration Partners COPYRIGHT 2016 ALEPO 14
- 15. Alepo WiFi Offload in Action ETB Colombia Success Story COPYRIGHT 2016 ALEPO 15
- 16. Case Reference: ETB Colombia (Business Benefits) • Enhanced Data Coverage • Increased Data Revenue • Total data consumption on Wi-Fi increased from less than 1GB to 16GB in a month • Improved Customer Experience (CEX) and Churn Prevention • Offloaded data sessions have consistently gone up from 0% to 5% of mobile subscribers in just one month after commercial launch CONFIDENTIAL 16
- 17. COPYRIGHT 2016 ALEPO 17 Thank You To more about Alepo, please visit www.alepo.com Download Alepo ETB Colombia Success Story http://www.alepo.com/Alepo_Success- Story_ETB-Colombia.pdf
Notes de l'éditeur
- WiFi persists worldwide as an important and relevant access technology. Investment in Carrier WiFi is strong. Not only that, but by 2020, we’ll see an increase in carrier spending on WiFi projects and an increase in the number of public WiFi hotspots worldwide. Furthermore, the location-based services and advertising market is projected to grow immensely by 2020, and we’ll see in this presentation, how WiFi-enabled location-based-services can fit into your WiFi monetization strategy.
- By 2020 mobile data traffic will reach astronomical levels, at over 30.6 exabytes per MONTH! That’s over one billion gigabytes every single day. And, according Cisco’s Virtual Networking Index, “By 2020, 55 percent of global mobile data traffic (cellular) will be offloaded to Wi-Fi or small cell networks, up from 51 percent in 2015.”
- For your mobile network operator partners, the key advantage or driver for partnering with a wireless ISP for WiFi offload includes the following. They want to first and foremost reduce congestion on their cellular networks. WiFi offload gives them the extra capacity they need to deliver a consistently high quality of experience to their mobile subscribers, even in heavy traffic areas. Also, by partnering with an existing infrastructure provider as opposed to building out more cellular infrastructure, MNOs can not only expand their coverage area faster, but without the CAPEX needed to build the network and / or get a license. There are also hard-to-reach locations for cellular networks, and WIFi can provide an alternative access technology to blanket those areas. In terms of the ownership of the customer experience, mobile network operators want to retain control over their subscribers’ experiences, and if they can offload subscribers to their partners’ WiFi networks, they can prevent them from switching over to free, unsecure, slow, or untrusted public wifi hotspots. This protects subscribers and keeps them happy There are also a lot of benefits for the wifi service provider to enable wifi offload to his network. The ability to partner with large MNOs and MVNOs can raise your profile as an ISP and more importantly, can bring your partners’ mobile subscribers to your services. By leveraging your existing wifi infrastructure for wifi offload, you can effectively expand your business and revenue streams through revenue sharing agreements with partnering mobile operators. What other motivating factors or reasons are you exploring WiFi offload?
- But why offload? Why not just allow subscribers to manually connect to your WiFi hotspot using their mobile account credentials or some SMS verification? Well, WiFi Offload is a win-win-win-win type of solution because it’s completely “hands free” or an automatic experience. This benefits everyone! For the end user, the mobile subscriber, he benefits from not having to care about WiFi offload at all. It’s automatic and requires zero effort on the part of the subscriber (beyond first-time use for non-EAPSIM devices) so the subscriber gets the most convenient and modern customer experience and high-speed internet access, even at locations with lots of cellular congestion. For your Partner MNO, first and foremost, they get much needed congestion relief on their cellular networks. And because offload is automatic, there’s no need for them to educate customers or worry about uptake – it’s guaranteed. (unless, of course the end user turns off WiFi on their device). Even for your WiFi venue owner partners, like cafes or hotels, WiFi offload can attract new customers without requiring the venue owner to resell WiFi services or deal with passwords or troubleshooting. Again, it’s automatic and secure.
- So how do mobile subscribers feel about being automatically switched over to WiFi? Wonderful! Consumers often report that they prefer to use WiFi services over cellular data…….
- Looking more closely at partner WiFi offload models