Alessandra Palladino

Milan Area, Italy Italy

PR, social and digital marketing at SAS Italy

My first encounter with the world of marketing began when I was a candid child: I used to ask my parents to take me with them to the grocery store because I wanted to buy the products with the highest score points and win the collection of stuffed animals. Several years later I realized that those supermarkets convinced me to convince my parents to go right there and buy those products. By shopping, I was a happy child. So I decided "when I grow up, I want to make other people happy"​. This is what marketing can do: understanding what people need and provide it to them. Today I'm in the Marketing Communication team of SAS Italy, where I am responsible for social media, PR and digital ac.