IBM provides a 20 slide presentation summarizing its business. The summary is: IBM has transformed itself into a cognitive solutions and cloud computing company through investments in Watson and IBM Cloud. It provides cognitive capabilities and cloud platforms to help organizations across industries digitally transform and make better data-driven decisions. IBM remains a global leader in areas like AI, cloud, security and blockchain through continued innovation in its products, services and research.

1. IBM in 20 slides
#ibmin20slides

2. "
You who run our financial and energy systems; who
design, build and fly our planes, run our trains,
manage our cities; who cure us, feed us, clothe us,
entertain us and keep us safe; who teach our
children.
Every profession in every industry in every part of the
world is changing, simultaneously.
You are drawing on a wealth of new data, knowledge,
insights and tools.
You are being equipped to rethink your job, and freed
to do your life’s work.
That is a world we all want to live in.
The world you’re building, with IBM.
You to the power of IBM.
Source: IBM Annual Report 2016

3. Companies and organizations like yours
are undertaking large processes of digital
transformation, driven by three factors:
The growth of large
amounts of structured and
unstructured data
The emergence of cloud as an
architecture and business
model for all types of
organizations.
The adoption of
cognitive systems and
processes to
differentiate and
improve decision
making

4. IBM has reinvented itself to
respond to this moment.
With Watson, with IBM Cloud.

5. We have transformed ourselves into a company of
cognitive solutions on Cloud platform
Watson is the
platform of
Artificial
Intelligence for
companies.
IBM Cloud is the
global leader
platform in the
enterprise cloud
environment.

6. The power of Congnitive transformation
The cognitive
capabilities of
Watson will reach
more than 1.000
milions persons in
2018
Is the interactive process to take decisions with
arguments based on data knowledge, combining
tools as Artificial Intelligence and Machine Learning
Different techniques that include
natural language processing,
reasoning and planning for
advanced tasks.
Statistical analysis of pattern
recognition to make
predictions based on data.
Watson on the IBM Cloud is available
to more than 200 million consumers to
answer questions, find what they need
online and make recommendations.
Clients from 133 countries can simulate
and prepare for real-world attacks and draw
on the power of Watson to fight cybercrime.
Half a million students can choose courses
and master a subject with Watson, which also
helps teachers address each student’s
unique learning needs.
Buildings are reducing
CO2 emissions by 10 million tons a year;
businesses are accelerating hiring cycles
by 75 percent; and airlines are improving
maintenance efficiency by 80 percent.
Cognitive Computing Artificial intelligence Machine Learning

7. …plus our capability to deploy Cloud
55 Cloud Centres, in 19 countries from the 6 continents, to provide solutions for all business needs
calls/month for API help
+9.500 millions
new apps/month
560.000
apps updates/month
3.5 millones
services available for
developers
160
cognitive servicies
+30

8. Industrial specialization Integrated Solutions
Today we are the most powerful
innovation platform for companies
Our proposal is the key piece of architecture
that companies are designing today

9. Healthcare
We bring our transformation to all industries
Financial services
IoT
(Communication, Retail, Electronics,
Production, Building…)
• 10.000 clients and partners
• +35 healthy systems use Watson for Oncology in EU,
Japan, Thailand, India
• Broad knowledge and expertise
• Watson Health brings 200M+ clinic results, 100M+
patients records, 4M+ pharmaceutical patents, 20M+
research documents
• Our clients brings innovation:
• 20% have cognitive pilots or they will have
• The 28 largest banks in the world use IBM cloud
• We have the largest network for intelligent threat
monitoring
• 500 organizations in 55 countries
• 100M threats/day
• 600 experts in risks and fraud work with Watson
• New Watson IoT centres
• Cognitive projects: BNP Paribas, BMW, Avnet, Tech
Mahindra, Capgemini
• New capabilities without precedent in IoT
• Blockchain, weather, edge, Visa global payment
services
• In Q4 2016: 100% growth in new clients and developers
• The number of devices connected to IoT is doubled in
2016

10. The evolution of our business mix
In the 60s we were
essentially a hardware
company.
In the 90s, the Services are
consolidating and the
Software appear.
1960 1990
Hardware
Services
Software
From 1990 to 2014, the IBM software
develops into Cloud platforms and models.
In 2014, the first cognitive solutions appear.
SW platforms
Middleware
Analytics
Cloud IaaS/PaaS
Security
Cognitive solutions
Starting with 2015, IBM predicts that half of its revenue from
the following years will come from Cognitive and Cloud areas.
COGNITIVE
CLOUD
SERVICES
HARDWARE
50%
2014 2020

11. We have invested in and built the capabilities—cloud, analytics, cognitive, mobile, security—to
power the emerging needs of modern business.
Our strategic imperatives
grew by 14 percent adjusting for
currency, generating $33 billion in
revenue last year, representing 41
percent of our total revenue.
CLOUD ANALYTICS MOBILE SECURITY
+30% 9% 23% 132%
4Q 2017 Growth
13,80 $ operating earnings per share
IBM 2017
5.75 $ billion earnings
79.139 $ millions
Revenue
IBM results in 2017
2015
2016
2017
2014
$25B $29B $33B $36.5B

12. IBM is already essential to
global business…
97%
the world’s travel
reservations are
processed on
IBM systems
80%
of the word’s
largest banks use
IBM products to
run their systems
90%
of global credit card
transactions are
processed on IBM
mainframes
83%
of the world’s largest
communications
service providers are
IBM clients
80%
of global retailers are
powered
by IBM retail solutions

13. With a powerful ecosystem of Alliances and Business Partners
* IBM has more than 160,000 Business Partners, with very different business models including VARs (Value Added Resellers),
Solution Providers, System Integrators, Cloud Service Providers (CSPs) and ISVs (Independent Software Developers)
*

14. Photo: IBM Q Lab, in New York, in which the
first quantum computers are designed,
available via Cloud
IBM Research…
For the 25th year in a row,
IBM led in U.S. patents earned
9.043 patents in 2016 (22 each
day)
+105.000 patents since 1993
IBM annually invests 6 to 7
percent of total revenue for
R&D
Total invested research,
development and engineering
$5,751 millions
12 R&D laboratories
USA, China, Japan, India, Israel, Switzerland,
Australia, Ireland, Brazil and Kenya
+3.000 researchers
6 Nobel prizes. 10 medals for
technology. 6 Turing prizes

15. …and the most advanced research lines in the industry
Blockchain will do for trusted
transactions what the Internet did for
information. The Hiperledger Project
pretends to reinforce the security of
transactions and eliminate the
business barriers.
BLOCKCHAIN
ARTIFICIAL INTELLIGENCE
AND COGNITIVE COMPUTING QUANTUM COMPUTING
At IBM Research we work for Artificial
Intelligence to increase and enhance
human capabilities as well as develop
cognitive systems that help us make
decisions and learn from the data
A new paradigm that seeks to take
advantage of physical concepts to solve
problems that today have no solution with
current systems. In 2016 we launched
the 1st quantum platform Cloud: IBM
Quantum Experience

16. IBM Design Thinking is our approach to understanding
our clients needs, creating empathy and always focusing on the
results that matter.
And, above all, a new way to
do things
Our global platform for
IBMer training.
Mobile Sales Experience
Deployment of our mobility platform
with an App Store that is unique in the
market.
In everything we all do, it’s all about working in an agile
way … envisioning an outcome, prototyping, iterating, multi-
disciplinary teams… We do that in many parts of IBM today, but
we’re scaling it at an enterprise level.
Ginni Rometty, “Becoming Agile”
A focus on user outcomes: When you use IBM
Design Thinking, put your users’ needs first
Multidisciplinary teams: Collaborate across
disciplines to move faster and work smarter
Restless reinvention: Everything is a
prototype. Listen, learn, and course-correct

17. The first cognitive dress
Watson IoT, Munich
Alex Da Kid uses
Watson to compose
music
5 predictions
in 5 years
IBM Quantum Experience, in CloudCognitive Dance Party
First Artificial Neurons
Cognitive Trailer
Cognitive Sculpture
Things we
do at IBM
...

18. Armonk (NY, US)
Headquarters
+175 Countries380.000
employees
1st World brand in
business services
2017 Company in the world in
terms of globalization
9.043 25
25th year in a row,
IBM leads in U.S.
with patents
earned
patents in 2016
Founded in 1911 107 years
www.ibm.com
In Hybrid Cloud
According Forrester, TBR y Ovum
In Business Analytics
According TBR
In IoT
According Forrester
In Managed Security Services
According Forrester
Leader in technological
transformation
Top Cognitive Company
According Venture Radar
10th

19. www.ibm.com/es
1926
It starts its
activities in
Marta Martínez Alonso
President of IBM Spain,
Portugal, Greece and Israel
IBM Spain
Venues in Madrid, Barcelona, Seville,
Valencia, Bilbao, La Coruña, Oviedo,
Palma de Mallorca and Zaragoza
SPGI
the business is managed in Portugal,
Israel and Greece (SPGI) from Madrid
Centers of international
responsibility
Madrid and Barcelona
Salamanca (2), Cáceres, Ourense,
Almería, Tarragona, Málaga y Zaragoza
Cloud Centre Barcelona,
the first in Spain specialized
In cloud computing
A garage for innovation. Bilbao
8 Technological Innovation Centres

20. Reimagine Food adopts a cognitive
search engine in the cloud
Técnicas Reunidas digitizes
processes with IBM + Apple
apps
Design and development of a suite of Apple + IBM apps to
improve efficiency and productivity of its employees
UPM and IBM develop an app to help SMEs innovate
The Barcelona Metropolitan Area
promotes its digital
transformation with IBM Footters Use IBM Cloud Video to Globally
Stream Amateur Soccer Games
The Cabildo of Lanzarote develops the first app of
cognitive tourism of Spain
Some of the projects
IBM Spain

21. And, in addition, we put talent,
technology and innovation to solve
critical problems of our society
Education
Technology Volunteering
Cities and
economic
development
Promotes STEM vocations
among young people
Improves the transition
between secondary
education and university
Connects science
teachers from around
the world
Online
mentoring
program
Donations of services or
software to non-profit
entities
Home network that allocates
unused computing power to
research
Incorporates teams of
volunteer employees
to social entities
Provides IBM technology
access to participating
cities
IBM Employee and Retiree
Volunteer Program

22. Finally, we can talk about the weather…
The Weather Company, an
IBM company, delivers
millions of daily weather
data to companies around
the world.
#ibmin20slides