Bottega12 is an e-commerce of tailor made and customizable meanswear from Italy.

1. Su Misura Made in Italy

3. The Problem
Fashion e-commerce, or prêt-à-porter

4. Competitors

5. The solution
We sell a dream:
• Tailor made menswear with customizable options
• A wider range of products
• Quality / Design / Style

12. What else
Brand Bottega12
Customer service
Free shipping and free returns
No warehouse
Social

13. Market
Fashion e-commerce in 2012: 120 billions euro
Tailor made niche: 5 billions euro

14. Market
Phase 1
• EU shipping
• Focus Markets: UK, Italy, Germany, France
• How: affiliate marketing, partnerships,
social media (Facebook, Linkedin)
Phase 2
• Worldwide shipping

15. Numbers
A prediction of revenue of the first year of activity
(amounts in euro, returns 10% of the sold products)
N. Orders/Day 5 10 15 20 30
N. Orders/Year 1825 3650 5475 7300 10950
Total Turnover 547.500 1.095.000 1.642.500 2.190.000 3.285.000
% Bottega12 273.750 547.500 821.250 1.095.000 1.642.500
Returns’ Value
(B12’s share)
27.375 54.750 82.125 109.500 164.250
B12’s Turnover 246.375 492.750 739.125 985.500 1.478.250
target: 15 sales per day

16. Investment
Seeding capital request for the first 365 days
Cost Item Amount (€)
Team 80.000
Marketing and Adv. 140.000
Computer Graphics for 3D rendering 5.000
Legal and Adm. Consultancies 5.000
Photo studio 5.000
Packaging and labels 10.000
Translations 5.000
TOTAL 250.000

17. The team
We are 4 guys, all living
in Venice area, Italy
Alessio Michele
Ani, Eni and Michele are Patron Prandina
developers
Alessio manages the project and
selects the makers
We will release a Beta
Ani Sinanaj Eni Sinanaj
with real products
within February 2013

18. Contacts
Request an invitation at: www.bottega12.com
Email: info@bottega12.com
Phone : +39 338 72 82 839
Skype: CallBottega12
Facebook.com/bottega12