2. 22014.03.07 V1.1
Research User Model
Find out
Needs
Design
Plan
Modification Management
1 2 3 4 5 6
Research Users Persona
User Scenario
User Journey
User’s Needs
Business Requirements
Technical Details
Information Architecture
Screen Layout
UI Structure
Interaction Design
Interface Design
Contents
Development Support
UX Design Process
3. 32014.03.07 V1.1
Research User Model
Find out
Needs
Design
Plan
Modification Management
1 2 3 4 5 6
Research Users Persona
User Scenario
User Journey
User’s Needs
Business Requirements
Technical Details
Information Architecture
Screen Layout
UI Structure
Interaction Design
Interface Design
Contents
Development Support
UX Design Process
4. 42014.03.07 V1.1
2.User Model
Persona
He is 32 years old market
researcher who lives in London.
He normally works outside of
office and travels around London.
Task worker
“ I visit sites to collect data from real customers and sales
employees. I travel extensively.”
Devices and Platforms Proficiency Level
Using Mobile
Using Tablet
Using Internet
Using Software
Usage App/Tablet
Work
Mails
Surfing internet
Social media
Must Do Must Never
User Experience Goal (User’s needs)
Technology
SNS
-- Hide unnecessary processes
-- Show geography information: To save time for travelling and to
ensure where the stores are.
-- Be able to work online and offine both: Not to lose data and keep
users to do their tasks.
-- Too many clicks through/ Long process to get information he
needs: User is busy and wants to get information quickly.
John S
Market researcher for Tquila
Profile
5. 52014.03.07 V1.1
2.User Model
User Journey
User’s Needs
Engage and Connect Learn and Discover Manage and Use Evaluate and Share
Action
Motivation
-- John opens app with mobile
or tablet.
-- The first time he is required
to enter his login details.
when he next opens the app,
he is automatically logged in
through Salesforce.
-- Sites to visit are shown on
the landing screen.
-- See schedule and access
information about how many
sites he needs to visit today.
-- Selects one of the sites to
see details.
-- Collected data synchronise
to Salesforce and sent to
client straight away.
-- App shows his tasks done.
-- To become familiar with the
app.
-- To check his schedule.
-- To get the information about
his tasks.
-- To collet specific data that
clients want to get from real
customers.
-- To ensure his tasks are
completed.
-- Check the map and see
where is the nearest store to
him.
-- Get the route to go to the
store.
-- Check-in to the store and
collect data by filling out Q&A
form.
Task worker
“ I visit sites to collect data from real customers and sales
employees. I travel extensively.”
John S
Market researcher for Tquila
6. 62014.03.07 V1.1
Research User Model
Find out
Needs
Design
Plan
Modification Management
1 2 3 4 5 6
Research Users Persona
User Scenario
User Journey
User’s Needs
Business Requirements
Technical Details
Information Architecture
Screen Layout
UI Structure
Interaction Design
Interface Design
Contents
Development Support
UX Design Process
7. 72014.03.07 V1.1
Time
App experience level during working
Experiencelevel
Considerations
-- User is smart and quite fmiliar to technology but busy.
-- This app is used for a long time period.
-- Familiarisation period with the app should as short as possible (Beginner to
Expert).
-- Target user type is Intermediate.
-- Interface design should be intuitive and easy to find required information.
Design point
3.Find Needs
User Journey
User’s Needs
Task worker
“ He visits sites to collect data from real customers in sales
and reports it to clients straight away. He spends his time on
travelling heavily.”
John S
Market researcher for Tquila
8. 82014.03.07 V1.1
Research User Model
Find out
Needs
Design
Plan
Modification Management
1 2 3 4 5 6
Research Users Persona
User Scenario
User Journey
User’s Needs
Business Requirements
Technical Details
Information Architecture
Screen Layout
UI Structure
Interaction Design
Interface Design
Contents
Development Support
UX Design Process
10. 102014.03.07 V1.1
3.Design Plan
Screen Layout
Design Concept
with sketches
App opens and splash screen loaded. Schedule is shown in Card view.
User can customise the main screen
as choosing among Card view, Map
view and Calendar view.
User can access to key functions
(Check-In, Camera, Q&A) as swiping
one of the schedule section.
User can access to different schedule
views(Sub-menu).
Schedule detail view.
User can check details and progress
of task given.
11. 112014.03.07 V1.1
Schedule detail view.
User can check details and progress
of task given.
Calendar view. Map view.
User can check where sites are and
access to the details as tapping them.
Menu view.User can access to different schedule
views(Sub-menu).
3.Design Plan
Screen Layout
Design Concept
with sketches
12. 122014.03.07 V1.1
4.Design Plan
Detailed sketches
with key interactions
DD MM
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Address
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Q
A
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Map Cal Card
Search
Home
Splash screen loaded. Card view screen.
User swipes one of the schedule
section.
User can access to Check-In, Take
photo and Q&A menu easily.
13. 132014.03.07 V1.1
0km
00:00
Place
Address
0km
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Place
Address
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Place
Address
00
DD
DD
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Search
Home
My profile
Chatter
Settings
Log out
Date
DD/MM/YY 00:00
Reschedule
Date
Address
Place
Previous Visits
Staff
View details
DD MM
0km
00:00
Place
Address
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Address
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Place
Address
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Address
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Address
Check-In Take photo Q&A
Q
A
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00:00
Place
Address
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Place
Address
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00:00
Place
Address
Map Cal Card
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Search
Home
0km
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Place
Address
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Address
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00:0
DD
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Search
Home
My profile
Chatter
Settings
Log out
Date
DD/MM/YY 00:00
Reschedule
Date
Address
Place
Previous Visits
Staff
View details
4.Design Plan
Detailed sketches
with key interactions
User taps Menu button. Main menu(Home, My profile,
Chatter, Settings and Log out)
shown.
14. 142014.03.07 V1.1
0km
00:00
Place
Address
0km
00:00
Place
Address
0km
00:00
Place
Address
00
DD
DD
DD
Search
Home
My profile
Chatter
Settings
Log out
Date
DD/MM/YY 00:00
Reschedule
Date
Address
Place
Previous Visits
Staff
View details
DD MM
0km
00:00
Place
Address
DD MM
0km
00:00
Place
Address
DD MM
0km
00:00
Place
Address
DD MM
DD MM
0km
00:00
Place
Address
DD MM
0km
00:00
Place
Address
Check-In Take photo Q&A
Q
A
DD MM
0km
00:00
Place
Address
DD MM
0km
00:00
Place
Address
DD MM
0km
00:00
Place
Address
Map Cal Card
DD
00
00
00
00
00
Search
Home
4.Design Plan
Detailed sketches
with key interactions
User taps one of the schedule
section to see detail.
Detail view.
User can check detail and progress
of task given.
15. 152014.03.07 V1.1
DD MM
0km
00:00
Place
Address
DD MM
0km
00:00
Place
Address
DD MM
0km
00:00
Place
Address
DD MM
DD MM
0km
00:00
Place
Address
DD MM
0km
00:00
Place
Address
Check-In Take photo Q&A
Q
A
DD MM
0km
00:00
Place
Address
DD MM
0km
00:00
Place
Address
DD MM
0km
00:00
Place
Address
Map Cal Card
DD MM
00:00
00:00
00:00
00:00
00:00
Place
Address
0
0
0
0
0
D
Search
Home
DD
00:
00:
00:
00:
00:
Map
DD MM
0km
00:00
Place
Address
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00:00
Place
Address
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0km
00:00
Place
Address
DD MM
DD MM
0km
00:00
Place
Address
DD MM
0km
00:00
Place
Address
Check-In Take photo Q&A
Q
A
DD MM
0km
00:00
Place
Address
DD MM
0km
00:00
Place
Address
DD MM
0km
00:00
Place
Address
Map Cal Card
DD
00
00
00
00
00
Search
Home
4.Design Plan
Detailed sketches
with key interactions
User taps Sub-menu button. Sub-menu(Map, Calendar and
Card) shown.
16. 162014.03.07 V1.1
DD MM
DD MM
0km
00:00
Place
Address
DD MM
0km
00:00
Place
Address
Check-In Take photo Q&A
Q
A
DD MM
0km
00:00
Place
Address
DD MM
0km
00:00
Place
Address
DD MM
0km
00:00
Place
Address
Map Cal Card
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00:00
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Address
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Place
Address
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Map Cal Card
DD MM
DD MM
0km
00:00
Place
Address
DD MM
0km
00:00
Place
Address
Check-In Take photo Q&A
Q
A
DD MM
0km
00:00
Place
Address
DD MM
0km
00:00
Place
Address
DD MM
0km
00:00
Place
Address
Map Cal Card
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00:00
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00:00
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Address
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00:00
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00:00
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Place
Address
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D
Map Cal Card
4.Design Plan
Detailed sketches
with key interactions
User taps Calendar button from
Sub-menu bar.
Schedule shown in Calendar view.
17. 172014.03.07 V1.1
Card
DD MM
00:00
00:00
00:00
00:00
00:00
Place
Address
0
0
0
0
0
D DD MM
00:00
00:00
00:00
00:00
00:00
Place
Address
0
0
0
0
0
D
Map Cal Card
DD MM
0km
00:00
Place
Address
DD MM
0km
00:00
Place
Address
DD MM
0km
00:00
Place
Address
00:00
Address
0
DD
DD
DD
Search
Home
My profile
Chatter
Settings
Log out
Date
DD/MM/YY 00:00
Reschedule
Date
Address
Place
Previous Visits
Staff
View details
00:
4.Design Plan
Detailed sketches
with key interactions
User taps Map button from
Sub-menu bar.
Sites/Stores to visit shown in Map
view.
User can zoom in/out to check the
details on map.
