Whether you own a website or write for a blog, search engine optimization (SEO) is meant to ensure you are creating valuable content that Google can use to answer people’s questions when they search. They’re meant to improve your search traffic and boost your website’s rankings. As a blogger and editor, this is something I struggle with myself and am always looking to improve on. Read my tips on growing your traffic using SEO.

1. HOW TO GROW YOUR TRAFFIC
WITH SEO
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2. WHAT IS SEO?
SEO optimization is meant to ensure you are
creating valuable content that Google can use
to answer people’s questions when they search.
They’re meant to improve your search traffic
and boost your website’s rankings.
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3. SEO FOR YOUR BRAND
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SEO can often be viewed as a difficult, techy
oddity, and not something that every company
needs. Small-scale businesses often think they
won’t benefit from spending money on online
marketing.

4. 03
93%
93% of online experiences begin
with a search engine.*
But you’re in charge of your brand’s reputation
and SEO plays a big part of this by providing
organic search results. You control what you
are putting on your website — so you might as
well do it right.
SOURCE: Search Engine Journal

5. ON‐PAGE SEO
FACTORS
On-page SEO optimization includes addressing the elements
that exist right on the pages of your website or in each post of
your blog. On-page SEO optimization is what you, as the site
owner, tell Google that your pages or posts are about.
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6. QUALITY
CONTENT
Even though we’re discussing Google and
search engine rankings, it’s always important
to note that as bloggers, writers and website
owners, we write for people, and not for
rankings. Your website or blog posts must offer
informative and engaging content. Your
content must be accessible, easy to read and
designed for your target audience.
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7. TARGETED
KEYWORDS
In order to get your pages to rank in Google search,
you have to think about the words that someone
might use to find your website or blog post. Your
website’s page must answer someone’s search
query.
This is referred to as the “keywords”.
This is how Google determines which sites pop-up
in their search engine rankings. Use the Google
Keyword Planner to help determine the best
keywords to use in your post.
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8. TITLE TAGS
Title tag refers to the keywords used in the tab
of your browser. Use your keywords in your
post title and h (#) headings.
H headings are the sub-titles or sub-headings
that you might use throughout your post or at
the top.
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9. ALT TAGS
It’s important to ensure that you’re naming
your image files correctly.
Use your keyword to name the image file
before importing the image into the post. File
names provide information that helps Google
understand what your images are about.
You should also try to create alt tags on each
image. Optimization is not only important for
your text. Your images need to be optimized
for search engines as well.
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10. URL
Before you hit publish on your post — make
sure that the URL also includes the keyword.
Your URL structure can easily be edited to
include the keyword.
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11. OFF‐PAGE SEO
FACTORS
Off-page SEO simply tells Google what others think about
your site. People only cite, reference and share content they
like. If you have a lot of valuable links pointing to your
pages, search engines will assume that you’ve got great
content – the type that provides value for readers.
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12. EXTERNAL LINKS
External links are very important to Google. It’s
almost impossible for Google to determine the
value of any web page if there are no links pointing
to it — no matter how useful or in-depth the page
content might be.
Activities such as guest blogging and other
editorial contributions to authoritative online
publications or sites can generate links back to
your website or blog.
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13. SOCIAL MEDIA
Social media is an important part of your off-page
SEO. By using social media channels to distribute
your content you can extend your network online,
connect with other thought-leaders in your niche
and promote your website to build an online
reputation.
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14. SEARCH ENGINES
Submit your website to the most popular search
engines like Google, Yahoo, MSN, Altavista, Alexa,
Alltheweb, Lycos, Excite, etc., to get listed for free.
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15. THANK
YOU!
Remember, your content should be written for the reader. It should
be written in a way that is natural and easy to understand. It should
offer users the information and answer the question that they first
typed into Google. That's the best way to think of SEO.
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FIN
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