Alfa Romeo, the Italian carmaker clearly has a problem of a set of unaligned business model building blocks. These slides sketch the blocks a distribution channel strategy

1. VALUE PROPOSITION TARGET CUSTOMER DISTRIBUTION CHANNEL value proposition 1 value proposition 2 … distribution channel 1 distribution channel 2 … target customer 1 target customer 2 … CUSTOMER OFFER describing how a company reaches its customers

2. Alfa’s high-end automobiles high-end car buyers careful luxury style car distributors CUSTOMER OFFER describing how Alfa reaches its customers