Big bazaar is an Indian retail store that operates as a chain of
Hypermarkets,discount department stores and grocery stores.
The retail chain was founded by Kishore Biyani under his parent organization Future group in 2001.
Big bazaar covering three essential categories
in Indian market home,food and fashion
Food bazar and Fbb are integral part of
big bazaar.
2. • Big bazaar is an Indian retail store that operates as a chain of
Hypermarkets,discount department stores and grocery stores.
• The retail chain was founded by Kishore Biyani under his
parent organization Future group in 2001.
• Big bazaar covering three essential categories
in Indian market home,food and fashion
• Food bazar and Fbb are integral part of
big bazaar.
4. Facilities
• Big bazaar group of family includes over 35,000 employees
• Big bazaar housing about 289 stores over 115 cities and
towns across the country
• hypermarkets spread over
40,000-45,000 sq ft
6. Inventory management
Procurement in Big bazaar happens from
• Central distribution center
Which is located in such a
strategically positioned, so
That it can easily caters to the
nearby Big bazaar.
8. • The stock In the store is managed by automated replenishment
system (ARS)
the preparation of orders by a computer integrating
information about product movement (as recorded by
point of sale equipment), outside factors that affect
demand (such as seasonal changes), actual inventory
levels, product receipts, and acceptable safety stock
levels.
10. Information technology
Information technology also helps Big bazaar to satisfy customers
• Big bazaar provides website service, the site helps people to
find outlet location
Know available products
Online purchase of products for home delivery
Give feedback
www.bigbazaar.com
11. Radio-frequency identification (RFID)
• It will help the company to track inventory, automated billing
and reduce thefts
• Out of stock items are replenished three times faster with RFID
12. Sourcing
Big Bazaar offers a wide range of products which range
from apparels, food, farm products, furniture, child care,
toys, etc of various brands like Levis, Allen Solly, Pepsi,
Coca- Cola, HUL, ITC, P&G, LG, Samsung, Nokia, HP
etc.
Big Bazaar also promotes a number of in house brands
like:
•DJ & C
•Tasty Treat
•Clean Mate
•Sensei
•Care Mate
•Koryo and 44 other brands.
15. Big bazaar have attractive offers for customers
• Value pricing (every day low price) Big Bazaar promises consumers
the lowest available price without coupon clipping, waiting for
discount promotions, or comparison shopping.
• Promotional Pricing: Big Bazaar offers financing at low interest rate.
The concept of psychological discounting (Rs. 99, Rs. 49, etc.)
is also used to attract customers. Big Bazaar also caters on Special
Event Pricing (Close to Diwali, Onam, and Durga Pooja).
16. •Differentiated Pricing: difference in rate based on
peak and non-peak hours or days of shopping is also a
pricing technique used in Indian retail, which is
aggressively used by Big Bazaar.
e.g. Wednesday Bazaar
•Bundling: It refers to selling combo-packs and offering discount
to customers. The combo-packs add value to customer and lead to
increased sales. Big Bazaar lays a lot of importance on bundling.
e.g. 3 Good Day family packs at Rs 60(Price of 1 pack = Rs 22)
5kg oil + 5kg rice + 5kg sugar for Rs 599
