We look at activation from Coke, Bridgestone, GE, Alibaba & Intel at the 2018 Winter Games, find the good, and opportunities to improve.

1. In-Venue Sponsor Activation of
5 Major Brands at the Olympics
Looking at Coca-Cola, Bridgestone, GE, Alibaba & Intel at the 2018 Winter Games
LEARNINGS FROM INSIDERS - BY THE TEAM AT BRIZICAM.COM

2. 2018 Winter Olympics corporations in the four-
year TOP sponsorship level spent approximately
$100 million for the distinction before any
activation spend.
How did they activate?
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3. BRIZICAM.COM
Coca-Cola
— 15-meter vending machine &
photo cubes, sample Coke and
share photos on social
— Good: Highly engaging, large
social reach
— Opportunity: In single location,
limiting participants, and social
impact

4. BRIZICAM.COM
Bridgestone
— Olympic vehicles use
Bridgestone tires
— Good: Great showcase
opportunity, nice case study
— Opportunity: Limited visibility
with visitors, no interaction

5. BRIZICAM.COM
General Electric
— Tech showcase + behind the
scenes energy monitoring
— Good: Provides real value, great
case study
— Opportunity: Largely
unrecognized by event-goers, low
interaction, limited buzz

6. BRIZICAM.COM
Intel
— Live drone display, and out-of-
venue VR to showcase 5G
— Good: Very memorable, large
social buzz
— Opportunity: Logistic problems
risks showing product in poor
light, limited in-venue
engagement, not clear this is only
possible thanks to Intel 5G

7. BRIZICAM.COM
Alibaba
— Large fan experience zones
showcasing future Olympic
technology
— Good: Highly engaging &
interactive, shows breadth of
business
— Opportunity: Not budget
friendly, leaving ROI on the table

8. Risk-takers willingly embrace new technologies
and ideas to help brands activate better.
At the end of the day, it’s up to properties to
help brands balance a high quality interaction,
with a wide reach, and an effective cost when
reaching their fans.
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9. BRIZICAM.COM
Thanks for reading
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