Talk I gave at WeWork in Austin Sending cold emails is the quickest way to grow any agency or startup that sells to businesses. However, sending cold emails can be tedious. In this lunch, Alex Berman - Chief Marketing Sumo at InspireBeats, will go over what they learned sending over 1,000,000 cold emails in the last year and how you can use it to grow your company. Takeaways include: * What makes the perfect subject line? * How much personalization is necessary? * Where are the best places to find leads? If you need more leads for your SaaS company or agency, check out http://inspirebeats.com

1. What We Learned Sending
1,000,000 Cold Emails
by Alex Berman from

2. What We’re Going To Talk
About

3. 1. The Imbalance Within The
Lead Gen Industry
5B 0.5MMvs.
Mkt Budget
Corporations
Mkt Budget
SMBs

4. 2. The Results
We Got
List of 91 Leads we found
in less than 15 minutes.

5. 3. The System We’re Using
Email took 4 minutes to write (incl. research).
Got a positive reply in 8 hours.

6. 4. How You Can Get The
Same Results
Us You
Our Clients Your Clients

7. What’s The Problem?

8. 1. Billions Spent on Lead Gen
Since 2011
Verizon is spending
over $1.5Bn
on lead generation.
Every year.
Source: Investopedia

9. And They’re Not Alone...
All industry
leaders have
multi-billion
lead gen
budgets.
Source: Vital Content Marketing

10. 2. Low ROI from Lead Gen
Total Fail. Ignored.
Source: Neil Patel
~ $70
Avg.

11. What Happens To Everyone
That Does NOT Have
Billions To Invest?

12. 10% - Avg. Marketing Budget
“Companies spend on average 10.2% of
their annual revenue on overall marketing.”
Source: Gartner Research

13. $5M - Avg. Annual Revenue
“The average annual revenue of a small
business with a website is $5.03 million.”
Source: Entrepreneur.com

14. $40K/Month For Sales & Mkt
“That’s not even remotely close to what the
big dogs have.”
Source: Common Sense

15. There Must Be A Better Way...
This drove us to find answers.

16. So What’s The Solution?

17. Cold Emails
Took 4 minutes to write.
Got a response in 35 min.
He bought later that day,
after an 8 min phone call.

18. Cold Emails
4 min time +
$0 invested =
$350 / month

19. That’s a
3,900%
ROI
Source: Patrick Tripp of Adobe
Cold Emails

20. Why Listen To Us?

21. Over 1,000,000 Emails Sent

22. How Do We Know This
Works?

23. Over $20,000,000 worth
of leads generated in 1 year.
All from emails sent to people
we’ve never met.

24. The Exact System We Use

25. a) The simpler the better.
b) Interesting from the client’s POV.
Interesting Subject Lines
Mark’s company
develops software.

26. This makes or breaks the entire sale.
Outstanding First Paragraph

27. Quick Tip:
How To Do Research
In 2 mins

28. Find out if they’re a good fit
Source: wework.com

29. Find something personal
Get Miguel’s interest by mentioning his interview.

30. You can get this down to just 2 minutes per lead.
That’s 30 leads / hour or over 200 in 1 work day.
If you use our system, you’ll get at least a 10%
conversion, which leads to 20 interested leads a
day.
Research & Results

31. Now Back To The System...

32. Fact: Professionals already receive
10s or even 100s of emails daily.
Help Them Respond
To YOU
72 Emails received on
December 8th.

33. Write short, personalized, and concise emails
with a very easy CTA.
Be The Exception
Positive response
within 3 hours.
Same Ryan as before.

34. If you get a conversation going,
it means they’re interested
Yes/No Questions Work Best
Make them say “Yes!” Tell them what to do.and

35. What Happens When They
Don’t Respond To The First
Email?

36. Use Different Mediums
Email #1
Day 1:
Day 2:
Follow Favorite / Retweet View
Email #2
Day 5:
Add
2 mins
1 mins
2 mins
Total:
5 mins

37. What Happens When They
Don’t Respond… At all…

38. Set a monthly
recurring reminder
Day 7:
Monthly:
Follow
Do this for how
long?
Until you get a
Yes/No answer.
1 min
2 mins
Keep Asking
Send 1 follow-up
email / month
We’ve closed sales even after 7 months.
Total time invested: 18 minutes

39. How To Know What Works
Best For You, Specifically?

40. Use tools like Yesware that help you figure out
what works and what doesn’t.
What to test:
Always Test
- subject lines
- intro sentences
- send times
- PS

41. 3 Productivity Tools To
Lower Your Time / Email

42. All 3 Are Google Sheets Add-
ons

43. Allows you to make similar
changes to any number of
cells. Eg:
- Make all lowercase
- Capitalize first letters
- Replace accented
characters
Power Tools

44. Generates one new column per word from the selected cells.
Split Names

45. Helps you add information from cells to drafted gmail emails
and send off up to 2000 in a day.
Yet Another Mail Merge
After installing the
addon, click this
button to find out
how to use the tool.

46. Let’s Recap That Fast

47. 1. Interesting subject line
2. Outstanding first paragraph (incl. research)
3. Yes/No Question + CTA
4. If they don’t respond: Use different mediums
5. If that doesn’t work: Set reminder + Send monthly emails
6. Constantly improve by testing
The Exact System We Use

48. What Now?

49. 1. Interesting subject line
2. Outstanding first paragraph (incl. research)
3. Yes/No Question + CTA
4. If they don’t respond: Use different mediums
5. If that doesn’t work: Send monthly emails
6. Constantly improve by testing
You can...
Do it yourself
1. Interesting subject line
2. Outstanding first paragraph (incl. research)
3. Yes/No Question + CTA
4. If they don’t respond: Use different mediums
5. If that doesn’t work: Send monthly emails
6. Constantly improve by testing
Have us do it for youOR
Starting at $349/mo.
For 110 Qualified Leads
or $699 for Outreach

50. Any Questions?

51. Alex Berman
Chief Marketing Sumo @ InspireBeats
Cell: (972) 922-9817
Mail: alex@inspirebeats.com
Twitter: @alxberman
Contact Info