Class Slides for Digital Marketing: Mobile Impact

1. Mobile Adoption
Rate of Adoption
• 7 years: Fastest tech adoption
• Mobile first geographies (leapfrog technology)
• Mobile first generations
• Time spent on Apps versus Mobile web
Digital Marketing alexbr.brown@gmail.com University of Delaware
#buad477 follow @alexbrownracing http://www.udel.edu/alex/classes

2. Mobile Adoption
Platforms
• Google’s Android
• Apple’s iOS
• Others
• Smartphone versus Tablet
Digital Marketing alexbr.brown@gmail.com University of Delaware
#buad477 follow @alexbrownracing http://www.udel.edu/alex/classes

3. Mobile Adoption
Innovations
• GPS
• Geo-fencing (Car example)
– First party app
– Ads on third party apps
• iBeacon / NFC (Alex and Ani example)
• QR Codes (Real world to Online)
• Payments: Mobile wallet
Digital Marketing alexbr.brown@gmail.com University of Delaware
#buad477 follow @alexbrownracing http://www.udel.edu/alex/classes

4. Mobile Adoption
Strategy
• Mobile web: must for all
• Mobile App (Habit)
– Loyal consumers versus awareness
– Unbundling content
• Mobile ads
• Content Marketing Strategy
Digital Marketing alexbr.brown@gmail.com University of Delaware
#buad477 follow @alexbrownracing http://www.udel.edu/alex/classes

5. Mobile Adoption
Brands: http://mentormate.com/blog/brands-
successful-mobile-apps/
• Shell
• Starbucks
• Domino’s Pizza
• UPS
• Nike
Digital Marketing alexbr.brown@gmail.com University of Delaware
#buad477 follow @alexbrownracing http://www.udel.edu/alex/classes