Alex E. Alvarez
Mollie Falk
Rachel Hoffman
Ray Marek
COM 400- Buzzfeed: Future Media Skills
Prof. Jennifer Grygiel
S.I. Newhouse School of Public Communications
1. BuzzFeed Kids
Website: kids.buzzfeed.com
Audience: Children (4 - 12 years old)
Purpose: Education & Entertainment
Content:
- Educational videos
- Listicles (short stories, educational)
“40% of kids use iPads before they can speak” (Lange, 2013)
Kids Kids
KidsKids
”Companies spent over $17
billion in kids advertising in
2009.” (Media Smarts)
“Advertisers will spend about $600 billion
worldwide.” (eMarketer)
“Kids spending and influence
power: $1.2 trillion” (Chester)
Alex E. Álvarez
Mollie Falk
Rachel Hoffman
Ray Marek
#NHBuzzfeedCOM 400: Buzzfeed, Future Media Skills
2. Works Cited
Kids Spending and Influencing Power: $1.2 Trillion says leading ad firm. (n.d.). Retrieved
December 04, 2016, from https://www.democraticmedia.org/kids-spending-and-
influencing-power-12-trillion-says-leading-ad-firm
Advertisers Will Spend Nearly $600 Billion Worldwide in 2015 - eMarketer. (2014). Retrieved
December 04, 2016, from https://www.emarketer.com/Article/Advertisers-Will-
Spend-Nearly-600-Billion-Worldwide-2015/101169
How Marketers Target Kids. (n.d.). Retrieved December 04, 2016, from
http://mediasmarts.ca/marketing-consumerism/how-marketers-target-kids
Study: 40 Percent of Kids Use iPads Before They Can Speak. (2013). Retrieved December 04,
2016, from http://nymag.com/thecut/2013/10/40-percent-kids-use-ipads-before-
speaking.html
Notes de l'éditeur
Separate website to navigate them away from adult content in the actual BuzzFeed page.