This document provides guidance for small businesses to implement new media concepts and use social media tools like Facebook, Twitter, and YouTube to enhance their business and establish synergistic relationships with local nonprofits. It recommends that small businesses find a nonprofit with a large social media following in their local area that is willing to advertise a charitable promotion tailored around the business. By tagging the nonprofit in social media posts, small businesses can leverage the nonprofit's following to increase traffic, grow their own following, create brand loyalty, and access a dedicated customer base, all through low-cost or free targeted marketing.

2. Overview
0 Summarize how small businesses can implement new
media concepts
0 Analyze and explain how small businesses can use
new media tools to enhance their business
0 Establish a guide to help small businesses create and
grow a synergistic relationship with a local Nonprofit

3. Nonprofit Industry
0 51% of US citizens donate to charity
0 26.5% donate time to a Nonprofit organization
0 1.51 trillion dollars of public charity revenue
0 2.71 trillion in total assets of public charities
0 97% of Nonprofits have a Social Media presence

4. Social Media Tools
0 Facebook
0 128 million daily active users in US
0 20 billion minutes spent on Facebook every day
0 That is 38,000 years…
0 Twitter
0 Over 500 million tweets per day
0 46% of users access it every day
0 74% of users follow SMBs for product updates
0 Youtube
0 1 billion monthly unique users
0 100 hours of video content uploaded every minute
0 6 billion hours of video watched each month

5. Why It Matters
0 Many small businesses have trouble finding and
building audiences
0 Traditional advertising can be ineffective and
expensive
0 Social Media are generally free, easy to set up, and are
powerful community builders
0 Aligning your business with a cause gives your
business access to an already established Social Media
Community

6. Choosing a Partner
0 Find a Nonprofit with a large Social Media following
0 Ask about an email list
0 Align your business with a Nonprofit that benefits
those in your local area
0 Ensure that the organization is willing to advertise
your charitable promotion

7. Promotion
0 The promotion must be tailored to require the
organization’s following to continuously come back
0 Make it time sensitive and recurring
0 Make sure your business and the organization are
advertising the promotion every time
0 Ensure the promotion is dependent on customers
coming through the doors (or paying online)
0 The more money you make, the more the organization
makes

8. How It Works
0 Social Media take time to grow
0 Cut down that time by connecting your business with
a well-followed local Nonprofit
0 Tag the organization in your posts to show your brand
to their following
0 Use Social Advertising to target users who…
0 Like or follow the organization
0 Users who are donors or are directly affected by
organization

9. Results
0 Increased traffic to Social Pages
0 Growth of following
0 Creating brand loyalty by aligning with cause
0 Dedicated repeat customer base through use of cause-
oriented promotion
0 Free/Inexpensive marketing that is highly targeted
and effective
0 Great PR/Community Involvement

10. Sources
http://expandedramblings.com/index.php/march-2013-by-the-numbers-a-few-
amazing-twitter-stats/#.U1huZvldV-M
http://expandedramblings.com/index.php/by-the-numbers-17-amazing-facebook-
stats/#.U1hu8fldV-M
http://www.youtube.com/yt/press/statistics.html
http://nccsdataweb.urban.org/NCCS/extracts/nonprofitalmanacflyerpdf.pdf
http://www.volunteeringinamerica.gov/national