[Part 1 of a future series] It all started from a simple question: “How come brands don’t do more artistic collaborations?” This compilation was developed to bridge between art and the commercial storytelling that brands, creative and media agencies, so often find themselves needing to tell, and as a creative/idea thought starter. Read on to see how the diverse, significant creative talents both inside and especially outside of the traditional creative/media agency ecosystem can benefit your brands.

1. XY Collaborations
Artist | Designers | Makers
SERIES 1

2. It all started from a simple question:
“How come brands don’t do more
artistic collaborations?”

3. This deck’s objective
• To bridge between art and the commercial storytelling that
brands, creative and media agencies, so often find themselves
needing to tell
• As a creative/idea thought starter
Why collaborate?
• To draw on the untapped value of the diverse, significant
creative talents both inside and especially outside of the
traditional creative/media agency ecosystem
• To explore the efficiency and effectiveness of a talent-first
approach to branding and communications ideation.
Note: All talents featured are based in Malaysia unless otherwise stated

4. 1. ORKIBAL
The one with the unusual name and the aliens-
worth-watching; claims he is a boring person.
I’m from a poor family so I don’t have
the privilege to enjoy myself…
drawing being the only option I have
to imagine my own world.
“
“

5. MONSTERS
INC.
May be alien to you but surprisingly
easy to connect with, being cute and
adorable
PLAYFUL &
COLORFUL
Being zany and wild makes life
interesting
MASH UPS
In ones own world,
imagination is its Creator

8. BRAND STORY
THEME
ON HIS PROCESS
SOMETHING
SURPRISING
https://www.instagram.com/orkibal/
https://www.behance.net/orkibal
“…computer make my
monster look super
handsome....but
everything starts with a
sketch on paper.”
“I ride kapchai and not
handsome”
Product or service that:
• Eliminates the bad
• Sparks imagination
• Outlet for escapism
(e.g. reading,
entertainment)
• Features that is out-
of-this-world

9. 2. FEI GIAP
The one standing at the intersection of two
worlds, expressing the regular in a new way,
blending photography and anime, real and
fantasy, modern and heritage.
Different races, languages, customs
and etiquettes fill my works with
different characteristics and
imagination…
“
“

10. LOCAL
CULTURE &
ELEMENTS
Inspired by Malaysian heritage, that
manifest itself in its diversity and color
(vibrant, bright)
DETAILED
SCENARIES
Detailed illustrations
of Asian cityscapes
GHIBLI-ESQUE
Gives a Miyazaki-sense
of real fantasy

13. BRAND STORY
THEME
ON HIS PROCESS
SOMETHING
SURPRISING
https://www.facebook.com/feigiap
https://www.facebook.com/thelokamade
“Animation led me to
develop my style by
adding my own twist
of fantasy and creative
imagination – creating
an animation
background artwork
infused with local
culture and elements.”
“At first sight, a lot of
people thought that I
am a girl when looking
at my artworks”
Product or service that:
• Highlights the
beauty of the daily
sights one may take
for granted
• Promotes
(re)discovery
• Nostalgia
(something you
grew up with)
• Offers escapism e.g.
travel

14. 3. JOHNNY
@BIGMOUTH
The one making a big impression through small
details: Fun, playful massive illustrations
…because of this initiative, it also
cost me my last job…until now, I still
never stop upgrading myself.
“
“

15. LAYERS OF
MEANING
Imagination in favour of logic but
underneath it all, it has a strong
symbolism
FUN &
COLORFUL
Art created with the intent of bringing
smile and laughter
IT ALL ADDS UP
Like life mimicking art, doing the small
things does add up in a big way

18. BRAND STORY
THEME
ON HIS PROCESS
SOMETHING
SURPRISING
https://www.behance.net/BIGMOUTH
https://www.facebook.com/BIGMOUTH.design/
“Look from a different
perspective…an idea
(may not even be) an
idea until you turn it
upside down!”
“I had actually tried
joining NagaDDB as
well, before I went to
Singapore, but failed.”
Product or service that:
• Is big to the smallest
detail
• Where little things
add up
• Promotes coming
together
• Is best appreciated
from behind-the-
scenes
• Has a beautiful
process

19. Compiled by
Alex Goh,
Strategic Planning Director,
Naga DDB Malaysia
If you wish to be included in future compilations,
do get in touch:
alex.goh@nagaddb.com.my
alexg_ky@yahoo.com
https://my.linkedin.com/in/aboutalexgoh
http://www.slideshare.net/AlexGoh1
XY Collaborations
Artist | Designers | Makers
SERIES 1