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Haab School of Business Video Presentation
Principle of Marketing
December 11, 2015
Micah Oetting
Alex Hershberger
Courteney Hole
Jameel Butts
Cori Lademan

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Table of Contents
Introduction Page 3
Analysis Page 3
Evaluation of choices Page 5
What you did Page 5
Where do you go from here? Page 5
References Page 7

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Introduction
The Concordia University Haab School of Business is on the rise. The partnership
with Concordia Wisconsin has enabled us to expand our budget and add more programs.
This gives students that attend Concordia greater opportunity to do what they want with
their lives. Whether it be Sport and Entertainment Business, Marketing, Business
Management or more, the opportunities are there. The problem is there hasn’t been much
exposure. Some students on campus don’t even know all the programs the school offers.
Analysis
To get the Haab School of Business needs exposure. There are flyers for the
business school around campus, but those aren’t always the best way to grab someone’s
attention. Many people don’t take the time and effort to stop and read a flyer. So what
would be a more effective way to reach people on our campus who are looking for a
major and potential students who visit? A video! “1.8 Million Words. That’s the value of
one minute of video, according to Dr. James McQuivey of Forrester Research” (Follett,
2015, para. 2). If that’s the impact a one minute video has, imagine what a 15 minute
video could have. To gain the school of business exposure a video highlighting student
interviews, a brief history of the school of business and a the programs we offer.
Many people won’t stop for long periods of time to read things, this is why a
video will be an effective way to expose the Haab School of Business and the programs
we offer. Potential students will be able to read parts of student surveys to see what they
like about their programs. Doing a SWOT analysis on the school of business, one of the
greatest strengths is the amount of programs that we offer here at Concordia. This is one
thing that should be highlighted. One of our biggest weaknesses is the exposure that the

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school of business gets. The video project will help with that. “In 2013, ReelSEO
released their Video Marketing Survey and Business Trends Report, which incorporated
feedback from over 600 marketing respondents. 82% confirmed that video had a positive
impact on their business” (Hangwon, 2013, para. 1). 82% is a big number, and making a
video for the Haab School of Business will make a positive impact for it. From personal
experience and talking with a lot of college students, we will do anything to make
something easy. We don’t like reading a lot of words. That’s why making this video has
the chance to be so effective. It has the potential to engage students in a way billboards
and flyers aren’t able to. Students get enough papers from professors for assignments and
papers they have to write. They don’t want to read more papers. Choosing a major isn’t
an easy thing, but it should be something a student enjoys. This video could help the
process for students by highlighting what the business school has to offer for them.
Evaluation of Choices
Our group chose to divide the work for the project. Responsibilities included
secondary research for history, mission statements, and program information. The
primary research included interviewing students and faculty. Dividing the work was a
good idea for our team since most of the team is athletes at Concordia University.
Dividing the work made it difficult to see the progress from everyone in the group. This
led us to set a deadline for having information compiled together, which was a good
choice. Overall, the choices we made to divide and conduct research as well as to set
deadlines were all with good intentions and incentives.
To do better next time with a project of this scope it would be beneficial to
consider different choices. In order to hold everyone accountable to their prospective jobs

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a group could use Google docs to share all of the information gathered rather than just
using email. Additionally, it woulf be beneficial if meeting times were set from the start
of the project rather than along the way. Group projects and dynamics are different with
different people however using an accountability systems and frequent communication
would benefit any group project.
What did you do?
The project consisted of a promotional video for the HAAB Business School. The
objective was to educate students, prospective students and parents about Concordia
University’s School of Business. Requirements of the project dictated that the video be
fifteen to thirty minutes in length, no sound and include compelling information about the
business school. The project team consisted of five students and work was divided
among team members.
The team began by brainstorming ideas on how to complete the project. This process
included watching videos and gathering informational research. Interviews and student
testimonials were conducted, video footage was filmed and edited and additional research
was accumulated that included internships, history, and other opportunities. This
information was then compiled and placed in a video format. Attention was then given to
style, typography and overall design.
Where Do We Go From Here?
Now that we have gotten all of the history, testimonies, interviews, and video
shots, we put it all together. Once it is put together, we will take this final project and
project it onto televisions all across campus. There is not enough information around
campus to inform students and possibly incoming students about the Haab School of

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Business. The presentation will be put on a loop with all of the information will be
available at all times of the day to anyone who wants to take the time to look at it. Even if
they aren’t specifically seeking out information they will still be able to see it as they are
walking down hallways or waiting to talk to anyone. The information we have put
together will be very helpful and very informative to anyone that may be interested. This
is a great way to get information out about our school of business.

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Reference
Follett, A. (2015). 18 Big Video Marketing Statistics and What They Mean for Your
Business. Retrieved December 1, 2015. http://www.videobrewery.com/blog/18-
video-marketing-statistics.
Hangwon. (2013). Just The Stats: The Science of Video Engagement. Retrieved
December 2, 2015. http://singlegrain.com/video-marketing/just-stats-science-
video- engagement/.
Programs (n.d.). In Concordia University Ann Arbor . Retrieved October 20, 2015, from
https://www.cuaa.edu/academics/schools/sba/programs.html
Business Scholars Program (n.d.). In Concordia University Ann Arbor . Retrieved
October 11, 2015, from
https://www.cuaa.edu/academics/schools/sba/scholars.html