2. Introduction
This
presentation
was
originally
created
for
the
purpose
of
fundraising
and
is
typically
accompanied
by
a
verbal
presentation
from
the
iSpaces
Co-‐Founders
and
Management
Team.
This
version
of
this
presentation
is
provided
specifically
to
the
Europas
award
staff
with
the
intention
of
evaluating
iSpaces
for
the
categories
in
which
they
have
applied.
Private and Confidential
3. Investment Opo
Investment
Opportunity
iSpaces
is
seeking
$1.2M
USD
in
growth
capital
to
grow
its
Internet-‐based
multi-‐
desktop
operating
system.
Private and Confidential
4. Team
Dermot
Doherty
» 10+
years
experience
in
software
engineering
and
entrepreneurial
high-‐tech
ventures
Founder
&
CTO
» Architect
and
developer
for
multiple
enterprise-‐grade
business
and
consumer
platforms
» Expert
in
Object-‐Oriented
Programming,
Web
standards,
Internet
security,
and
e-‐
commerce
» International
experience
in
Silicon
Valley,
Ireland,
Panama,
and
Mexico
Sunne
Justice
» 25+
years
experience
in
diverse
consumer
ventures
Co-‐Founder
&
President
» Chief
Pollinator
Sales
&
Marketing,
Burt’s
Bees
» Launched
multiple
international
consumer
brands
Alex
Karzag
» 7+
years
experience
working
with
online
products/services
Product
Management
&
» Designed
and
launched
brand
new
portal
product
for
100K+
users
Business
Development
» International
experience
in
sales,
business
development,
operations
and
product
management
Guillermo
Söhnlein
» Chief
Operating
Officer,
OceanGate,
Inc.
Co-‐Founder
&
Advisor
» 10+
years
of
high-‐tech
entrepreneurial
experience
» Helped
5
ventures
raise
$15M+
since
2004
…
leading
a
team
of
15+
consulting
professionals!
Private and Confidential
5. Promise
of
Cloud
Computing
Applications Data
Cloud
Private and Confidential
6. Reality
of
Cloud
Computing
Applications Data
Cloud
Private and Confidential
8. Internet
Paradigm
Shifts
Startups
w/
Enabling
Old
Paradigm
New
Paradigm
Technologies
Internet
World
Wide
Web
Netscape
Static
content
Dynamic
content
Macromedia
Content
Transaction
PayPal,
eBay,
Amazon.com
Fragmented
Consolidated
Yahoo!,
Google
Boxed
software
SAAS
Salesforce.com
Desktop
Mobile
Palm,
Blackberry
Free/Subscription
Ad-‐Supported
Google,
DoubleClick
Proprietary
Open
source
VA
Linux,
Mozilla
PSTN
VoIP
Skype,
Vonage
Isolated
Social
YouTube,
Facebook
Edge
computing
Cloud
computing
iSpaces
Private and Confidential
9. Competitive
Landscape
Operating
Mac
OS
Environment
PC
OS
StartForce
Cloudo
eyeOS
iCloud
Glide
ZeroPC
Synced
Services
Mobile
Services
Box
Software
SAAS
Download
Software
Social
Networks
Application
Desktop
Multi-‐Desktop
Cloud
Private and Confidential
13. SpacePhone
&
ContactSpace
+
New
Look
Profile
Contact
list
SpacePhone
SpacePhone,
ContactSpace
and
new
UI
releasing
in
Beta
2.0
Private and Confidential
14. Core
Applications
iSpaces
core
apps
currently
serving
the
consumer
market
App
Description
CloudBrowser
web
browser
with
persistence,
capturing
all
browser
activity
(search,
history,
etc.)
FileSpace
online
storage
management
with
access
to
3rd
party
storage
providers
(Dropbox,
Box,
etc.)
SpacePhone*
crystal
clear
VoIP
phone
and
IM
service
ContactSpace*
cloud
contact
management
with
automatic
contact
info
updates
OfficeSpace
online
document
creation
and
editing
Spaces
Multiple
desktops/screens
*
Releasing
by
year
end
2012
with
Beta
2.0
Private and Confidential
15. User
Testimonials/Media
Attention
"I've
been
searching
for
nearly
a
year
now
for
a
We
have
seen
cloud
solution
...
this
is
the
based
desktop
first
tool
of
its
kind
services,
but
none
like
that
makes
research
of
iSpaces
where
you
this
nature
accessible
never
have
to
worry
for
social
scientists."
iSpaces
Shortlisted
for
about
the
state
of
last
usage
of
your
Catrina
Denvir
Academic
Researcher
Cloud
Computer
Awards.
desktop.
University
College
iSpaces
Cloud
Computer
nominated
A.
Jaleel
Kavungal
Cloud
Computing
Journal
London
for
Most
Promising
Start-‐Up,
Best
Start-‐Up
and
Developer
of
the
Year.
Private and Confidential
16. Milestones
2009-‐2012
Accomplishments
Corporate
» Launched
Irish
Company
» Secured
$1M
USD
from
individual
investors
» Recruited
virtual
team
of
15+
consultants
» Added
Product
Mgmt.
and
Bus.
Dev.
resources
Technology
» Launched
Alpha
1.0
release
» Launched
Beta
1.0,
1.1
and
1.2
releases,
Beta
2.0
coming
by
year
end
2012
» Acquired
SpacePhone
technology
and
integrated
into
service
» Partially
setup
platform
for
external
developers
» Upgraded
OS
to
new
look
and
feel,
Beta
2.0
coming
by
year
end
2012
» Secured
initial
trademarks
and
provisional
patents
Marketing
» Created
Brand
Identity
» Created
Brand
Design
» Launched
Website
» Created
40+
videos
» Garnered
initial
media
coverage
» Received
awards
and
award
nominations
» Acquired
initial
user
base
of
8000+
users
(and
growing!)
Private and Confidential
17. Milestones
2013-‐2014
Plan
Corporate
» Secure
$2-‐5M
USD
in
growth
capital
» Recruit
additional
engineering
and
administrative
resources
» Establish
presence
in
Ireland
Technology
» Expand
servers
to
support
more
users
and
storage
» Extend
iSpaces
onto
tablets
and
smartphones
» Create
new
apps
internally
(image
viewer,
music
player,
etc.)
» Launch
iSpaces
developer
platform
and
app
store
Marketing
&
Business
Development
Private and Confidential
18. Service
Offerings
Free
Standard
Supreme
Storage
a
la
carte
$0
$10/mo
or
$100/yr
$24/mo
or
$250/yr
$2.25/GB
base
» 2GB
storage
» 40GB
storage
» 100GB
storage
» 20GB
increments
=
» 250MB
max
file
size
» 2GB
max
file
size
» 5GB
max
file
size
$3.75/mo
or
$40/yr
» 20
person
group
calls
» 50
person
group
calls
» 100
person
group
calls
» 100GB
max
=
$18.75/
mo
or
$200/yr
» All
apps
» All
apps
» All
apps
» 3
Spaces
(desktops)
» 10
Spaces
» 20
Spaces
» Group
video
calling
» Bandwidth
is
unlimited
for
all
offerings
Private and Confidential
19. Marketing
Overview
2013-‐2014
GOAL:
Grow
user
base
to
100,000
by
end
of
2013
and
over
5M
by
the
end
of
2014
REQUIRED
for
2013:
20%
Avg.
Monthly
Increase
Tactics:
» Freemium
Model:
Incentivize
users
with
premiums
to
invite
friends
and
family
to
use
iSpaces
» Advertising:
Targeted
PPC
Campaigns
» Social
media:
Promote
incentives,
advertise
and
develop
awareness
and
engagement
» Events:
House
parties,
campus
demos,
tech
conferences
» Public
Relations:
Major
tech
blogs
and
traditional
media
» Email:
Campaigns
that
convert
traffic
to
users
» Awards:
Continue
awards
applications
Private and Confidential
20. Business
Development
Overview
2013-‐2014
Negotiate
Strategic
Partnerships
» Start
with
existing
integrated
technologies:
» ZoHo
» DropBox
» Box
» Amazon
» Move
into
new
technologies:
» Online
survey
providers
(Survey
Monkey)
» Cloud
Platforms
(Salesforce)
» Content
Delivery
Networks
(Akamai)
» Telecom
Providers
(Verizon)
» Other
» Pilot
programs
for
local
schools
» More
online
storage
providers
(Google
Drive,
SkyDrive,
SugarSync)
Private and Confidential
21. Business
Development
Overview
2013-‐2014
Sales
and
Licensing
» Sales:
» Launch
online
storage
and
premium
service
offerings
(2013)
» Launch
Developer
Community
and
App
Store
(2014)
» SpacePhone
phone
dialing
rates
and
video
service
(TBD)
» Licensing:
» Expand
consumer
offerings
into
the
enterprise
market
» Schools,
universities,
government
agencies,
non-‐profits
» Mobile
networks
in
developing
nations
(Digicel)
Private and Confidential
23. Revenue
Mix
Market
Value
Browser
(search
engine
revenue)
$400M
in
2012
Online
Storage
$16B
in
2016
Internet
Phone
Services
$65B
in
2012
Private and Confidential
24. Investment
Current
Financing
» Amount:
$1.2M
USD
» Pre-‐Money
Valuation:
$10M
USD
» Series
C
Preferred
» Use
of
Funds:
Product
expansion,
marketing,
operations
» Runway:
12
months
of
operating
capital
Potential
Investor
Exits
» IPO:
4-‐6
years
» Distribution:
3-‐5
years
» Acquisition:
2-‐3
years
» Equity
Buyout:
1-‐2
years
Private and Confidential