Alex Lirtsman

Greater New York City Area United States

Co-founder | Chief Strategist at Ready Set Rocket

Advertising / Marketing / PR

For more than 15 years, Alex has led innovation and digital strategy for agencies and global brands. As Founding Partner and Chief Strategist of Ready Set Rocket, Alex oversees the teams that fuel innovation and digital strategies for brands like the ACLU, American Museum of Natural History, Ann Taylor, Carnegie Hall, Deutsche Bank, Michael Kors, NBA and Univision. Prior to RSR, Alex was the Director of E-Commerce at Freshpair and CMO of digital agency Purple, Rock, Scissors. Alex is also an adjunct at NYU and Baruch's Zicklin School of Business.