As a small business owner or Marcom manager, you’re under the gun to generate leads – quality leads. You need to improve your lead generation constantly. To remain competitive, your message must break through the noise and separate your company from the pack. Do that, and you’ll see leads skyrocket. How exactly do you do that? Easier said than done, right? The slides at the link identifies 7 ways you can start generating quality leads today -- more effectively.

1. NEED HELP WITH LEAD GENERATION?
7 WAYS TO KICK-START YOUR LEAD GEN NOW
B2B Copywriting & Consulting 11/9/2014

2. #1. KNOW YOUR CUSTOMER
• KNOW YOUR CUSTOMER INTIMATELY
• WHAT ARE HER FEELINGS, BELIEFS, DESIRES
• CONTENT SHOULD “HELP” NOT HYPE (JAY BAER)
B2B Copywriting & Consulting 11/9/2014

3. #2. LISTEN TO YOUR CUSTOMER
• 9 OUT OF 10 MARKETERS DON’T LISTEN…
( (MARKETING PROFS SURVEY))
• ARE YOU LISTENING?
• COMMENTS AND QUESTION ON BLOGS
• RESPONSES TO NEWSLETTERS
• WEBSITE FEEDBACK
B2B Copywriting & Consulting 11/9/2014

4. #3. HIGHLIGHT YOUR USP
• WHAT MAKES YOUR BUSINESS DIFFERENT?
• WHY IS YOUR PRODUCT/SERVICE THE
“PREFERRED” SOLUTION?
• HELPS CREATE POWERFUL & COMPELLING
MARKETING CONTENT
B2B Copywriting & Consulting 11/9/2014

5. #4. BUILD YOUR BRAND
• HAMMER HOME:
• WHAT YOU DO & …
• HOW YOU DO IT
• BUILD YOUR BRAND – ONLINE AND OFF…
• PUBLISH MARKETING CONTENT THAT ENSURES:
CONSISTENCY, CLARITY AND CONTINUITY
B2B Copywriting & Consulting 11/9/2014

6. #5. ALIGN YOUR MESSAGING
• DON’T PUBLISH CONTENT FOR CONTENT’S SAKE
• FOCUS CONTENT ON: REACH, ACQUISITION,
CONVERSION, RETENTION, AND LOYALTY
• GUARANTEES CONSISTENT MESSAGING
B2B Copywriting & Consulting 11/9/2014

7. #6. ESTABLISH THOUGHT LEADERSHIP
• BECOME THE “GO-TO” PROVIDER OF INDUSTRY
ISSUES, TRENDS, IDEAS
• PUBLISH “AUTHORITATIVE” CONTENT: WHITE
PAPERS, SPECIAL REPORTS
• POSITION YOUR COMPANY WITH TIMELY &
USEFUL CONTENT
B2B Copywriting & Consulting 11/9/2014

8. #7. OPTIMIZE & UNIFY
• OPTIMIZE CONTENT
• UNIFY CONTENT
• SAME MESSAGE ACROSS ALL PLATFORMS
• SAME MESSAGE ONLINE AND IN PRINT
• BENEFIT FROM SYNERGIES: 1 + 1 = 3
B2B Copywriting & Consulting 11/9/2014

9. KICK-START YOUR LEAD GENERATION
• APPLY THESE 7 STEPS TO ACHIEVE LEAD GEN “EFFECTIVENESS”
• EMPLOY THEM “ONE-AT-A-TIME” TO STEP-UP RESULTS
• EMPLOY HOLISTICALLY “ALL-AT-ONCE” FOR MAXIMUM RESULTS
B2B Copywriting & Consulting 11/9/2014

10. •
B2B Copywriting & Consulting 11/9/2014

11. ABOUT
This presentation was created by:
Alex Milo
B2B Copywriter & Consultant
“Helping generate leads for transportation & logistics companies”
Alex is a professional B2B copywriter and is certified in SEO copywriting. He spends his time consulting and
writing B2B marketing content helping transportation and logistics companies develop and implement their lead
generation strategies.
He's also a certified professional logistician. He has over 25 years of transportation and logistics experience, having
worked in operational, customer service, and business development positions.
Connect with Alex on:
LinkedIn
Google+
www.b2bcopywriting-alexmilo.com
B2B Copywriting & Consulting/PH: 256-886-4684
11/9/2014