An introduction to how Social Media can increase your business opportunities.

1. A guide toSocial Media

2. What is Social Media? User-generated content Real-time information Viral marketing People connecting Free voice

3. Examples of Social Media Facebook Twitter YouTube Digg StumbleUpon LinkedIn

4. Types of Social Media Traffic Primary Traffic that comes directly from a social media channel through the link provided by the original content author. Secondary Traffic that comes as a result of another user sharing your content.

5. Key Ingredients Planning Testing Knowledge of market and audience Quality content Value to the end user

6. Examples of Social Media Success

8. 23,000 Twitter Followers.

11. Over 350,000 fans on Facebook.

12. Over 30,000 followers on Twitter.

14. To consider… Combining the right Social Media channels that suit: Your brand image. The product/service you are trying to promote. Its value. Not every Social Media channel will feed back the result you desire.

15. To conclude… Social Media could provide the leverage your brand needs to: Grow its core group of customers Increase exposure across the web Build a sustained collection of links Establish itself as an authority Reduce marketing costs long-term

16. Social Media slideshow created by Alex Minchin © 2010. http://www.alexminchin.co.uk