1. SEE IT
HEAR IT
WANT IT
BAGZ.IT
The Bagzit API transforms your App into
a “Super App”
Full Circle technology for marketers,
broadcasters, rights holders and advertisers.

2. Bagzit Overview
By inserting inaudible “watermarked” codes into any broadcast
Bagzit offers your brand a unique opportunity to enhance TV,
Radio, Internet and OOH broadcasts by syncing relevant
content to your customers’ mobile second screen.
Increase opportunities for upselling, CRM, data collection,
customer communication, satisfaction and brand loyalty.
Personalise and monetise all future engagements with your
customers and keep them where they belong - in your app
The API seamlessly integrates into your branded app.

3. 1
360 Solutions – “second screen” applications
2 Using the device’s
microphone the app listens to
the code embedded in the
broadcast and synchronizes
with the advert
3
Consumer is watching TV and
”second screening” when your
advert is broadcast
4
Consumer can now engage
with the content being viewed
using their companion device
Real time interactivity with the
content is now enabled.
Send personalised special
offers directly to the consumer

4. Why use BAGZIT For Your Second Screen Applications?
> Introduce
A new personal and social experience to TV programming
> Strengthen
The viewers loyalty and deepen their engagement with the show
Your app powered
by BAGZIT for:
Accurate time synchronization
High scalability and ease of integration
Pre-recorded and Live TV Programming Support
Ø Increase
TV ratings during programming; develop reputation and create
increased brand value interaction and awareness
> Optimize
The monetization of TV commercials and sponsorship with
personalised calls to action
Over any TV services (Terrestrial, Satellite, Cable, IPTV)
App synchronization even with time-shifted viewing
Light processing in companion devices
Robustness in noisy living room
Ø Organize
Accurate calls to action (Incl. product Placement) despite
differences In transmission latency among services or
pause/ resume in the home
No impact on audibility
Ø Align
Any real time data (statistics, polls…), videos (supplementary camera angle) or audio tracks (additional language for comments)
with the TV broadcast.

5. How Does the BAGZIT API Enhance TV ads?
Enabling clickable TV
Bagzit turns intents generated by the TV set into concrete actions gathered by
the 2nd Screen Device e.g. visiting the advertiser’s web site, purchase, collect
coupons, competitions etc.
Unlocking Ad Targeting
Bagzit identifies the TV Ad on air and allows for providing a personalized
advertisement based on location, social profile, date, user likes.
A targeted ad will lead to a higher conversion rate.
Fighting against the drop of attention during the TV commercials
Bagzit allows marketing agencies to design gamified apps that sync with the TV
to drastically enhance the TV ad experience thus stickiness.
Creating a return path data (RPD)
Bagzit acts as ‘in-app’ TV cookies - it reports the TV journey and the ad exposure
to provide relevant metrics that can be mixed with devices information such as
location, localization, date and time and social profile to fuel CRM database to
determine actions that build strategy.

6. Bagzit enabled apps will work in any environment.
Wherever audio is broadcast, in a shopping centre, outdoor
music festival, sport’s stadium, connected-car, airplane, or in
the home via TV and Internet – the technology will work.
It 100% reliable and fast, cutting through background noises to
trigger the user’s mobile device to receive your brand’s
message.
And there’s more!
Because the app is listening only for the code to trigger the
user’s phone via the microphone it will work even without a
mobile signal or Wi-Fi.

7. Bagzit SaaS Applications
Geo-Fencing
A Geo-Fence is a virtual perimeter for a real-world geographic area
around which a radius is created.
Bagzit provides the ability to silently monitor this radius for the presence
of your app users – with no need for iBeacons.
Deep insights into user movements can be determined using the
analytics tools provided.
Messaging
Our SDK suite of app marketing solutions integrated into your app to
instantly start engaging your app users.
Push notifications and Rich Messages can be used for marketing
communications with extra features including chat and message
storage.

8. DEEPENING THE STORY
ADVERTISER: Durex
Who?
Havas / Durex campaign for RB.com
What?
Users experience another side of the narrative
if they use the Durex mobile app when the ad
is airing on TV or on YouTube.
The 2nd-Screen app reveals synchronous
"behind-closed-doors" video.
Why?
To promote the brand’s first dedicated e-
commerce site and to encourage people to be
more confident about experimenting with
Durex products.
“There is huge further potential in this technology and we expect that
other brands will follow Durex's lead in tapping into it.”
Reckitt Benckiser

9. SPONSORED TV SHOW
How the API improves brand exposure
Who? ATV + Samsung Galaxy S5
What? Samsung-branded interactivities
synced mobile devices during the live
TV show with exclusive behind-the-
scenes footage and bonus content.
Why? Two screen viewing: Front scene
and backstage to keep the audience
appetites during the whole seasons
Results:
>Audience : 22.1m
>2.4 times efficient
>538k download in 3 weeks
>76% engagement

10. Live concert app
De Toppers App
Who?
‘De Toppers’ Music band
What?
The attendees’ mobile devices running the
app saw their screens sync to the live on-
stage performances.
Why?
The audience members attending “Toppers
in Concert 2014” became part of the real-
time arena light show.
Result: 65,000 fans participated by
contributing to the lightshow with their own
smartphone - causing an amazing
memorable effect.

11. Contact Us Now for More Details
Email
bizdev@bagz.it
Telephone
+44 (0)7788 872 651
+44(0)7785 118 020
Website
http://www.bagz.it
Bagzit Ltd 6 Princes Street, Bath, BA1 1HL