Julie Todz and Brian Buethe's presentation at the 2018 ICCE Fall Conference provides information on Total Resource Campaigns, a type of fundraising effort by a chamber that can be organized wither by a chamber itself or a consulting firm.
2. Who are these wonderful
panelists?
Julie C. Todz
President | CEO
16+ Years Chamber Experience
Brian W. Buethe
President | CEO
11+ Years Chamber Experience
3. What is a TRC?
Total Resource Campaign (TRC)
A total resource campaign is a type of fundraising
effort by a chamber. Typically, the chamber uses
volunteers to increase revenue through membership
and sponsorship sales. Total resource campaigns
can be organized by the chamber itself or by an
external consulting firm. (Source: ACCE)
4. Why consider a TRC?
• Additional Value to Members
• Advance Relationships
• Greater Involvement
• Volunteer Engagement & Buy In
• Increased Membership
• Additional Non-Dues Revenue
• More Efficient Delivery of Services
• Forced Program Analysis
• Opportunity for Members to Promote Themselves Under the
Chamber Banner
• It is Scalable
5. What does it cost?
• Consulting Fees
• Website Development/Administration
• Time
• Management
• Incentive Payments
• Rewards Trip
Grimes TRC Website
Ankeny TRC Website
6. How many volunteers?
Total Resource Campaigns are volunteer driven. Their
success and or failure can often be tied to how effectively
the volunteers are motivated.
7. What is the time commitment?
The time commitment is real, especially in the first year or
two. However, once the campaign is over, the value of that
time spent makes the time commitment before, during, and
after events much more efficient.
The largest commitment of time is getting the campaign
established in year one.
8. How is TRC managed after the
campaign?
The TRC makes the management of events throughout the
year a bit easier, because you have a checklist of
commitments that you need to accomplish to satisfy your
investors.
Communication is still vital throughout the year to ensure
that investors remember what they purchased.
9. Do we need to pay an incentive?
The incentive is one tool that can be used to motivate
volunteers to perform at a higher level than they might
otherwise.
10. What do you do when your
program becomes repetitive?
This can be managed by monitoring where members are
seeing value. They vote with their sponsorship dollars.
A Chamber can choose to add more programming, eliminate
programming, or modify existing programming to keep
things fresh and an ongoing value to the membership.
11. What is “right of first refusal” and
do you have to offer it?
The “right of first refusal” indicates that a sponsor that buys
a sponsorship one year, will have the opportunity to
purchase it again the next year, before it is offered to anyone
else.
12. Do I need new volunteers each
year?
Volunteer recruitment and management is vital to the initial
and ongoing success of a total resource campaign.
13. A World of Opportunities
Ankeny Area Chamber of Commerce
TRC Revenue Goals New Members
• 2017 $ 258,000 83
• 2018 $ 260,000 83
• 2019 $ 325,000 ?
14. Sailing Our Way to Success
Grimes Chamber & Economic Development
TRC Revenue Members
• 2017 $ 46,000 271
• 2018 $ 90,000 290
• 2019 $110,000 (goal) ?
