3. GREAT WORK IS A PRODUCT
OF BEING INSPIRED.
We took some time to inventory some inspiring
examples of sports logos and found some
reoccurring themes in successful brand logos.
4. THICK LINES,
BRIGHT COLORS,
& SHARP ANGLES.
Aside from aggravated
animals, there are a few
things that we love about
sports logos.
5. COLOR THAT PRINTS
& LOOKS GREAT ON SCREEN.
87 percent of sports fans use
their device to check up on their
favorite teams.
–Motricity.com
6. 2014 2015 PRINT
PANTONE 072 U
PANTONE 072 U
PANTONE 072 U
PANTONE 072 U
PROCESS WHITE
SCREEN
#3D44AB
#FF993D
#F05136
#DEE3E5
#FFFFFF
7. SO LEGIBLE, EVEN THE NOSE
BLEED SECTION CAN READ IT.
When it comes to type, legibility is king.
10. There’s a few tricks to achieving optimized
spacing for better legibility. One method includes
blurring your eyes to see even “color”, referring
to harmony in spacing of the letters.
POOR SPACING
BALANCED SPACING FOR FASTER READABILITY
14. GOOD THINGS COME IN PAIRS.
We didn’t use fonts, but drew custom lettering
based on the Wildfire logo lettering to ensure a
unique and cohesive brand image.
20. LIGHT COMES FROM ABOVE.
We updated the gradient to look more modern
and reduced the lighting source to come from
one direction we are all familiar with: above.
23. SYMMETRY IS BEAUTIFUL.
There’s something great about some of the
examples of other sports logos that inspired us:
Good layout. Symetry. Simplicity.
24. 2014
EYE PATTERN
START
Colors like red, orange, and
yellow attract the eye and can
distract from readability if the
layout is complicated
46. How do these new logos work
in an eco-system. How can
they expand to fit any needs?
DESIGNING AN
ECOSYSTEM
How can we improve the work?
What things would you like to
see?
EDITS
How do these new logos work
in an eco-system. How can
they expand to fit any needs?
CUSTOM ICONS
How can the jersey numbers
and jersey lettering be
improved?
CUSTOM FONT
NEXT STEPS
Now that we’ve had some time to
go over some options, we’d love to
hear your thoughts and prepare for
the next steps.
