NFL

1. Alex Brusher (abrusher)

2. The Product: The Games

3. The Product: The Merchandise

4. Financials

5. History: The Conquest
1920: NFL
is founded
1961:
Congress rules
to allow sports
leagues to
negotiate TV
contracts
independently
1970: Debut
of Monday
Night
Football
1986: Instant
replay
approved

6. History: The Rise of Data
1997: CBS
releases
first free
public
fantasy
football site
2013-2015:
Information
projects
galore
2004: Pro
Football
Focus is
founded

7. Secret Sauce: The Culture of Microanalysts
+ =
The NFL’s
“Culture of
Microanalysts”

8. Secret Sauce: The Culture of Microanalysts

9. Secret Sauce: Data Analytics

10. Competition

11. Prediction