Dutchie’s marketing funnel teardown

1. Homepage
CLEAR & CONCISE MESSAGING
Effective for a skeptical first-time visitor.

2. Homepage
CLEAR “HOW IT WORKS” SECTION
Sets expectations, explains the product and creates
anticipation.

3. Homepage
ENTER YOUR ADDRESS TO START
SHOPPING
#1 Step on the user journey & a key activation step.

4. Homepage
HIGHLIGHT THE MAIN “USE
CASE” & VALUE OF THE APP
This is the mindshare Dutchie wants to own.

5. /dispensaries direction page
CONVENIENT FILTER OPTIONS
The filtering anticipates user wants and desires
and builds around it.

6. Single dispensary page
OPTIMIZED FOR COMMON
PRODUCT PURCHASING
BEHAVIOR.

7. Product page
VISUAL REPRESENTATION OF THE
PRODUCT EFFECTS
To help visitors make their decisions quicker and with
little resistance.

8. Product page
PRICE & QUANTITY
SELECTORS
Makes it easy to modify the order without
abandoning this key step.

9. /checkout
SKIP THE LINE
Order online and have it ready for you to pick up
at the dispensary