Roman’s marketing funnel teardown

1. CLEAR & CONCISE
MESSAGING
For first time visitors
Homepage

2. Homepage
CLEAR CTA
Main activity they want visitor doing

3. Homepage
GREAT SITEWIDE CTA
TO INCENTIVIZE FIRST-TIME
VISITORS TO TAKE ACTIONS

4. SHOP BY CATEGORIES
A SMART WAY TO USE REAL ESTATE
ABOVE THE FOLD
Homepage

5. Homepage
A SELF-REFERRING
LINK
MIGHT BE CONFUSING FOR SOME
VISITORS AND AFFECTS THE UX

6. Navbar
BRILLIANT NAVBAR
DROPDOWN ITEM
Main activity they want visitor doing

7. Appeal to Persona 1:
‘Sexual health’ ...
#1 offer with links to the main products and services in
this category
Homepage

8. Homepage
Appeal to Persona 2:
‘Hair + Skin’ ...
#2 offer with links to the main products and services in
this category

9. Homepage
Appeal to Persona 3:
Daily health ...
#3 offer with links to the main products and services in
this category

10. Homepage
‘BENEFITS & PERKS
highlighting the features that
actually matter to visitors.

11. Homepage
CTA AT THE MIDDLE OF
THE PAGE
Main activity they want visitor doing

12. Homepage
GREAT CREDIBILITY
AND CTA SECTION
MORE INFO TO HELP VISITORS TO
MAKE THEIR DECISION

13. Homepage
FINAL CTA AT THE
BOTTOM OF THE PAGE
Main activity they want visitor doing

14. Homepage
‘HELP’ SECTION
TO CLARIFY POSSIBLE QUESTIONS

15. Homepage
REVIEWS & OFFER
SUMMARY
TO CLARIFY POSSIBLE QUESTIONS
AND FIGHT LAST-MINUTE OBJECTIONS

16. Homepage
Clear CTA
TO START A VISIT RIGHT AWAY

17. Homepage
TREATMENT PLANS
PREVIEW
A GREAT WAY INCENTIVIZE VISITORS TO
START A VISIT

18. Contact form
Progress Meter
High-Completion,
Low-Abandonment

19. Contact form
Progress Meter
High-Completion,
Low-Abandonment

20. Quiz
Progress Meter
High-Completion,
Low-Abandonment

21. Quiz
Progress Meter
High-Completion,
Low-Abandonment

22. Quiz
Progress Meter
High-Completion,
Low-Abandonment

23. Quiz
Progress Meter
High-Completion,
Low-Abandonment

24. Quiz
Progress Meter
High-Completion,
Low-Abandonment

25. Quiz
INCENTIVIZE 3-MONTH
SUPPLY SUBSCRIPTION
Priced to heavily favor 3-month
supply subscription. $60 cheaper a
year.

26. Quiz
Progress Meter
High-Completion,
Low-Abandonment

27. Quiz
Progress Meter
High-Completion,
Low-Abandonment