Got back pain? A lot of us do. It's hard to manage, difficult to recover from, and takes up your whole life. Worse still, there aren't any good tools to help with your recovery. That's pretty frustrating. Backtrack is here to help. Check it out at www.backtrackwear.com.

1. Powered by TandemLaunch
July 2014

2. The problem: Back pain
Back pain is a very big problem.
Out of all the big health issues that
everybody talks about, you don’t hear
much about back pain. But…
Back pain is the most common cause
of work-related disability,
The second greatest reason for doctor
visits,
And the leading cause of reduced
physical function in North Americans
under age 50.
That’s a big deal.

3. Living with back pain is hard.
Some people get better with time, other’s don’t.
Drugs aren’t a good long-term solution- and they
don’t really work that well anyway.

4. It’s a big market, too. Back pain patients spend a lot of money
and time with rehab professionals in a clinical setting: over 50
million hours and $8 billion last year in the USA alone.
If you want to recover from back
pain, your best bet is to work with
a trained professional.
Physical therapists and other
rehabilitation professionals can
make a real difference for back
pain patients.
What does work? Physical therapy.

5. The hard part about recovery isn’t
just making progress in the clinic:
it’s building on that progress
when you’re at home.
Right now, it’s very difficult for back
pain patients track how they move,
record when it hurts, and visualize
their progress.
The frustrating part is, there aren’t
any tools to help.
The hard part with rehabilitation: staying engaged.
Time with the therapist
Time on your own
That’s a serious problem.

6. Back pain needs a recovery
tool.
We need a tool to help patients keep track of how
they move, and when it hurts.
We need a tool to help measure symptoms and
visualize progress.
We need this tool 24/7, not just during weekly
visits to the clinic.
We need to build the home glucose monitor for
back pain.
So what’s missing?
We need this for back pain!

7. Introducing Backtrack.
How you move, when it hurts.
It’s the recovery tool we need for
back pain.

8. What is Backtrack?
It’s a little patch that you wear on
your back, which talks to your
smartphone and keeps track of
how you move throughout the day.
Feeling pain? Just give the patch a
quick tap. Now Backtrack knows
when you hurt, and what you
were doing.

9. Recovery shouldn’t only happen at the clinic.
Now you can track real numbers and visualize real progress, right from
home.
Backtrack lets you see the big picture, plus all the little details too.
Time with the therapist
Time with

10. What makes Backtrack special?
Wearable competitors all track you as a
single point in space. That’s good
enough to track how much you’re
moving, but not great at telling you how
you’re moving.
Backtrack sees you as a shape.
It’s a more natural way to track
activity, and gives you more
insight into how you move.

11. Alex Daskalov is a hugely talented generalist
software developer who can solve nearly any problem
thrown at him. After developing an interest in solving
new problems with bio-sensing wearable technology,
Alex cofounded Backtrack along with Alex Danco in the
fall of 2013.
Meet the founding team:
Alex Danco’s background is in neuroscience: he
completed his Master’s degree in the neurobiology of
chronic pain in 2013, in the laboratory of Dr. Laura Stone
at McGill University. Alex then moved over to the startup
world, where he met Alex Daskalov in the summer of
2013.
TandemLaunch creates and finances early-stage
companies in the consumer electronics field, in
collaboration with universities and industry partners
across the world. Backtrack has been an incubated
investment at TandemLaunch since December 2013.

12. Meet the full team:
Alex Danco + Alex Daskalov,
Cofounders.
Dr. Ladan Mahabadi + Alan Schoen,
Data scientists and machine learning experts.
Kayhan Qaiser + Clara Knowles,
App & hardware development interns
Dr. Geoff Dover, lead researcher
Associate professor, Concordia University

13. Powered by TandemLaunch
Thank you!
www.backtrackwear.com