1.
Kosovo
–
Online
Nora
Zhilivoda

2. SUMMARY
v Our
business
will
be
called
'Kosovo-­‐Online
v
Informa7on
about:
ins7tu7ons,
embassies,
businesses,
government,
shopping
centre,
agencies,
hotels,
etc
v
Upda7ng
dates
of
events,
fairs,
conferences
v
2
months
developing
website,
1
month
marke7ng

3. SERVICE
-­‐
SITEMAP

4. WEBSITE

5. TARGET
MARKET
v Kosovar
popula7on
v
Migrant
v
Businesses
(Hotels,
universi7es,
SME,
restaurants,
etc)

6. MARKET
TRENDS
v
Consumer
behavior
v
Brand
awareness
v
Other
pages
are
in
the
market
long
7me
v
Kosovaguide,
kahmeshku,
beinkosovo,
promote
tourism

7.
SWOT
Analyse
Strength Weaknesses Opportunity Threats
There is no same
website
New website
for the
consumer
Penetration into
the market, with
new design,
specific website
Lack information
for the consumer
Saving time
Not enough
budget
Expansion in
regional market
Attractive design No website update
from other website
More than 3000
emails database
Different funds:
Unicef lab, Yep,
world bank

8. MARKETING
STRATEGY
v BTL activities
v Newsletter
v Social media
v Direct marketing
v Special prices

9. SALES
STRATEGY
v Direct
presenta7on
to
the
company
v
Fix
price
for
promo7ng
the
events

10.
THANK
YOU
FOR
YOUR
ATTENTATION