1. Presented by: Ng Jing Ping

2.  About United BMEC
 Project Handled
 What I have gained

3.  Established since 1988 in Singapore
 25 years of experience in selling rehab equipment
 Started out as selling only rehab equipment e.g. wheelchairs,
hospitals beds and walking frames
 Transformed from a training company to one of the major
companies to supply medical equipment and sports science
equipment

4. Project Handled
 AIC Tender
 HealingFromHome Brochure

5.  Restructured as an independent corporate entity under MOH
Holdings in 2009
 Became as National Care Integrator
 Introduction of Senior’s Mobility Fund to low-income elderly
needing mobility aids in April 2011

6. AIC Briefing10th May
13th May Reading through of document
14th May
Sourcing for suppliers
20th May
22nd May
Project costing
28th May Summarization of tender
Submission of tender31st May
20th Jun
Preparation for AIC Visit (Follow- up)
25th Jun
AIC Visit26th Jun

7.  Role as a “Project Manager”
 Purpose of this project:
• To supply a total of 62 products to AIC
 Walking Aids
• Foldable and adjustable walking frame
• Foldable and adjustable walking frame with front wheels
• Aluminium walking frame (fixed)
• Reciprocal walking frame
• Wide base quad stick
• Adjustable walking stick
• Adjustable walking stick
• Rollator
• Rising walker
• Quadruped cane tip
• Rising Cane
• Adjustable Dual Purpose Umbrella Walking Stick
• Auxilliary crutches (S)
• Auxilliary crutches (L)
• Elbow Crutches
 Basic Wheelchairs/Pushchairs & Accessories
• Standard wheelchair
• Standard detachable wheelchair
• Basic Wheelchairs/ Pushchairs & Accessories - Standard wheelchair with elevating footplates
• Standard lightweight wheelchair
• Standard detachable lightweight wheelchair
• Standard reclining wheelchair
• Standard lightweight reclining wheelchair
• Standard pushchair
• Standard detachable pushchair
• Standard pushchair with elevating footplates
• Standard lightweight pushchair
• Standard detachable lightweight pushchair
• Standard reclining pushchair
• Standard lightweight reclining pushchair
• Anti-tippers
• Seat Belt
 Pressure Relief Cushion
• Foam
• Gel
• Foam + Gel
• Air
 Commode & Shower Seat
• Standard detachable height adjustable stationery-chrome/aluminum/stainless steel
• Standard non-detachable height adjustable stationery -chrome/Aluminium/Stainless steel
• Mobile detachable commodes-Chrome/Aluminum/Stainless steel
• Mobile non- detachable commodes-Chrome/Aluminum/Stainless steel
 Motorized Wheelchairs, Scooters & Accessories
• Standard motorized wheelchairs
• Motorized Wheelchairs, Scooters & Accessories - Premium range motorized wheelchairs
• Motorized Wheelchairs, Scooters & Accessories - Positioning motorized wheelchair with
tilt and recline
• Motorized Scooters
• Replacement battery for motorized device (beyond battery warranty of 6 months)
• Repair/ Replacement of Power Add-on remote control (for motorized devices only)
 Hospital Beds
• Manual 1-crank bed
• Manual 2-crank bed
• Manual 3-crank bed
• Automatic 2-crank bed
• Automatic 3-crank bed
 Pressure Relief Mattress
• Foam
• Foam (overlay)
• Gel (overlay)
• Air (overlay)
 Special Equipment
• Oxygen Concentrator 5Lpm
• Suction Pump
• Special Equipment - Electric Hoist
• Special Equipment - Manual Hoist (hydraulic)
• Transfer Board
• Transfer Belt
• Leg Strap
 Geriatric Chair (height adjustable)
 Seat Assisted Lifting Cushion
 Long Handle Reacher

8. Procedures:
 Source for suppliers online
• Identify suppliers capable of supplying the rehab products
Checking of the background information:
o Valid contact information & address
o Country & year of origin
o Number of years in the business
o Financial Status

9. Galaxy Medical Drive Medical
Type
Country of origin China, Guangdong Port Washington, New York
Business Status
with the company
New Current
Years of
establishment
Manufacturer in Medical
Equipment
Manufacturer in Medical Equipment
20 13
Types of
products
available
All kinds of electric &
manual medical beds,
electric and manual wheel
chairs, mattress, pillows,
etc.
Mobility products, beds,
wheelchairs, and pressure
prevention products, power
wheelchairs, power scooters,
rehabilitation products, etc.
Contact
Information &
Website
86-755-8156953
http://www.gmeok.com/
(877) 224-0946
https://www.drivemedical.com/

10. Required
Specifications:
- Detachable armrest &
footrest
- Heavy duty
Price
Quality
Met
$75
Steel frame
Met
$120
Steel frame
Standard
Detachable
Wheelchair
Galaxy Medical, FS901 Drive Medical, Rebel

11.  Project Costing
• Identify “hidden” cost to set the price
Foreign Exchange risk
Shipping cost
Warehousing
Manpower
Product Handling & Knowledge training
Transportation
• Excel Template for costing
Tabulate all the cost
To determine:
Selling price of the products
Profit margin for each product
Total Average Profit margin for all products
Calculate the projected revenue earned from this project

12. No. Description Qty Unit
Price
(USD)
Shipping
Cost
(USD)
Exchange
rate (SGD)
Total
Amt
(SGD)
Quoted
price
(SGD)
Total
Amt
(SGD)
Profit
Margin
(%)
1.1 Foldable and
adjustable
walking frame
10 12.60 12.60 *
1.15
= 14.49
14.49 *
1.35
= 19.56
19.56
* 10
=195.
62
26.50 26.50
* 10
= 265
26.2
1.2 Foldable and
adjustable
walking frame
with front
wheels
10 15.00 17.25 23.29 232.8
8
35.00 350.0
0
33.5
Project Costing
Next to work out the average profit margin…

13. No. Description Total Cost ($) Total Sales ($) Profit
Margin (%)
1. Walking Aids 2,120 3,470 38.9
2. Basic Wheelchairs/
Pushchairs &
Accessories
XXX XXXX XXX
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Total: 85,000 140,000 40
Work-out of Total Ave. Profit Margin

14.  Pricing
• Setting the prices of products to AIC
Not all products with standard profit margins
E.g. The profit margin for Basic Wheelchairs/Pushchairs & Accessories is 58%,
The profit margin for Motorized Wheelchairs & Scooters is only 37%

15.  Follow-up (after submission)
• Interest by AIC for company visit & product evaluation
• Identify what AIC expects from the visit
The company’s response to orders from customers
o Order placed by customers
o Arrangement of delivery
o Installation of products
o Methods of payment
The types of services that would be provided:
o After-sales service
o Warranty
o Exchange policy

16.  Product Demonstration
• Decide on the products for showcase
Wheelchairs
Commodes
Walking Frame
• Borrowing products from the warehouse
Standard procedure:
o Indicate the type of products required
o Assurance of the return of products within a given period
Assembling of the products

18.  One of the company brands, which started out since
February 2011
 Website: www.healingfromhome.com
 Online shopping portal
• Enabling consumers to know about company products
• Allowing consumers to purchase products
 Healthcare Specialist in:
• Distribution & rental of medical equipment
• Provides home physiotherapy for patients with medical conditions

19.  HealingFromHome is not popular

20.  Purpose of this brochure:
• To promote the HealingFromHome website
• To inform the consumers of the company products available
• To remain competitive in the medical industry
 Who will be getting the brochures?
• People who require rehabilitation products
 Where to distribute the brochures?
• Hospitals
• Letterboxes of HDB estates

21. Procedures:
 Planning
• Identify the key competitors
Lifeline Medical Supplies
DNR Wheels
• Reference to competitors’ brochures
The types of products they sell
The design of their brochures

22.  Pricing
• Consider the possible cost involved
Shipping cost
Foreign Exchange risk
• Comparison of products
HealingFromHome DNR Wheels
Features:
• Support up to 110kg of load
• Max. spped: 6.4 km/h
• Travel distance up to 12 km
• For indoor & outdoor use
• Comes with large carry
basket
Features:
• Support up to 114kg of load
• Max. speed: 6.4 km/h
• Travel distance up to 16 km
• Sleep-mode: Auto power cut-off
if left unattended to conserve
battery
• Easy dissemblement of parts for
convenient transport & storage
$783.00 $1350.00

23.  Design of brochure
• Categorizing the products
Mobility Aids
o Manual & Motorized Wheelchairs
o Walking Canes/Frames
o Scooters
Toiletries Aids
o Commodes
o Bath Seat/Bench
o Auto Bath Lifter
• Decide on the theme of the brochure
Use of the colours from HFH logo
o Light Green
o Turquoise

24.  Consultation
• Discuss with supervisor for improvements
Whether the brochure fulfills the requirements:
o Clear and understandable for readers
o Photographs of products to be distinct
o Organized table of contents
 Submission of brochure for review
• To seek approval from supervisor for printing
• To contact printing company

25.  Exposure to handle tasks which I have not done
before
• Project Costing
Helped me to understand why costing is required in Project
Management, which I had learnt in the previous semester
Keep track of the expenses used by the company
• Designing a brochure
Equipped me with skills and techniques of using it on future projects
involving making of catalogues
 Expanding my network
• Building relations with suppliers
Helped me to understand Principles of Marketing (POM), learnt in
Year 1 that maintaining good relations with other companies is
important

27. Thank you for your
kind attention!