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42 Useful
Digital and
Social Media
Marketing
Quotes
1. If you can’t
measure it, you
can’t manage it.
— Peter Drucker
2. People
ignore
design that
ignores
people.
— Frank Chimero
3. To accompany the four Ps
of classical marketing,
marketers would do well to
instil the digital four Cs, around
conversation, collaboration,
culture and compensation.
— Zaid Al-Zaidy
4. It's almost
impossible to
make a name
for yourself on
the internet
unless you do
something
scandalous.
— Tom Wolfe
5. The success of a page should be
measured by one criteria: Does the
visitor do what you want them to
do?
— Aaron Wall
6. Your customers are not you. They
don’t look like you, they don’t think
like you, they don’t do the things that
you do and they don’t have your
expectations or assumptions. If they
did, they wouldn’t be your customers;
they’d be your competitors.
— Mike Kuniavsky
7. Social Media is about sociology and
psychology more than technology.
— Brian Solis
8. Think like a publisher, not a
marketer.
— David Meerman Scot
9. Customer service and research
should be the departments that first
adopt Twitter in an organisation.
Every brand should be listening when
its customers talk, and every brand
should be proactively engaged in
resolving customer problems
wherever they find them, and there
are many to be found on Twitter.
— Faris Yakob
10. Think twice
before using
simple Flash. Make
sure your
animation
communicates
rather than
annoys.
— Leah Spalding
11. Website reviews can
help build retailer image /
reputation and customer
loyalty. Done properly, this
strategy could result in higher
profits.
— Susanne Goller
12.The key
ingredient
to a better
content
experience
is
relevance.
— Jason Miller
13. The number
of clicks on
display ads is not
an accurate
predictor of the
effectiveness of
online display
ads.
— Gian Fulgoni
14. Don’t be boring… think about
your first brand impression: how
can you make it awesomer?
— Scott Edwards
15. SEO is not something you do
anymore. It’s what happens when
you do everything else right.
— Chad Pollitt
16. Supporting
customers through
multiple channels is
no longer an option
for financial services
organizations; it’s a
necessity.
— Sonny Singh
17. Search marketing, and most
Internet marketing in fact, can be
very threatening because there
are no rules. There’s no safe
haven. To do it right, you need to
be willing to be wrong. But search
marketing done right is all about
being wrong. Experimentation is
the only way.
— Mike Moran
18. Even when you are
marketing to your
entire audience or
customer base, you
are still simply
speaking to a single
human at any given
time.
— Ann Handley
19. Doing well
with blogging is
not about
writing one key
post, it is about
performing day-
after-day and
helping a few
people at a time.
— Aaron Wall
20. Clients don’t
care about the
labor pains; they
want to see the
baby.
— Tim
Williams
21. Not viewing
your email
marketing as
content is a
mistake.
— Chris Baggott
22. Keep it short. No
one reads more than
the first paragraph. You
have 10 seconds, make
it count.
— Eric Miller
23. Start with empathy. Continue
with utility. Improve with
analysis. Optimize with love.
— Jonathon Colman
24. Don’t be afraid to
get creative and
experiment with
your marketing.
— Mike Volpe
25. Always provide value.
Value builds trust. Once you
have that trust, you have
the ability to do some
selling.
— Mike Volpe
26. Be
interesting. Tell
the truth. And if
you can’t tell the
truth, change
what you’re
doing so you
can. In other
words, live the
truth.
— Jonah Sachs
27. Content is fire; social media
is gasoline.
— Jay Baer
28. You can buy attention (advertising).
You can beg for attention from the
media (PR). You can bug people one at
a time to get attention (sales). Or you
can earn attention by creating
something interesting and valuable
and then publishing it online for free.
— David Meerman Scott
29. Marketing is no longer about the stuff that
you make, but about the stories you tell.
—Seth Godin
30. Search is an integral part
of truly integrated
marketing campaigns that
ties offline and online
elements together,
pushing consumers to
engage with static media,
or giving them the option
of responding to offers or
ideas promoted by them.
— Joe Mandese
31. An invitation to participate online is
unlikely to provoke a negative
perception of the brand involved, even if
the respondent does not wish to
participate.
— Julian Smith
32. Content builds
relationships.
Relationships are built
on trust. Trust drives
revenue.
— Andrew Davis
33. By creating and publishing remarkable
content in the form that educates,
informs, inspires and entertains, marketers
can begin to build relationships with
prospects early on in the buying cycle.
— Jonathon Lister
34. LinkedIn is a channel to increase, not a
tool to replace, your networking efforts,
and it is an excellent vehicle to facilitate
some facets of your marketing and business
strategies.
— Viveka von Rosen
35. Do not address your readers as though
they were gathered together in a stadium.
When people read your copy, they are alone.
Pretend you are writing to each of them a letter
on behalf of your client.
— David Ogilvy
36. Many advertisers
are yet to be assured
that online advertising
can have an impact on
branding, to positively
shift attitudes and
perceptions. To convince
them, you need proof.
— Christina Goodman
37.Build
relationships, not
links.
— Scott Wyden Kivowitz
38. Focus on one content type (is it
textual, video, audio, in-person), one
platform (my blog/website, iTunes,
YouTube, etc.), and consistently deliver
relevant content to a specific audience,
over time. That’s it. In the beginning I
became so distracted about trying a
little bit of everything that I wasn’t
great at anything.
— Joe Pulizzi
39. Take a risk and keep testing,
because what works today won’t
work tomorrow, but what worked
yesterday may work again.
— Amrita Sahasrabudhe
40. Transparency may be the most
disruptive and far-reaching
innovation to come out of social
media.
— Paul Gillin
41. Don’t say anything online
that you wouldn’t want
plastered on a billboard with
your face (or logo) on it.
— Erin Bury
42. Understanding
how to behave in
social media is easy:
be nice or leave.
— Faris Yakob
Alexandra Coţe
alexandracotelit.wordpress.com
photos: pexels.com

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42 Useful Digital and Social Media Marketing Quotes

  • 1. 42 Useful Digital and Social Media Marketing Quotes
  • 2. 1. If you can’t measure it, you can’t manage it. — Peter Drucker
  • 4. 3. To accompany the four Ps of classical marketing, marketers would do well to instil the digital four Cs, around conversation, collaboration, culture and compensation. — Zaid Al-Zaidy
  • 5. 4. It's almost impossible to make a name for yourself on the internet unless you do something scandalous. — Tom Wolfe
  • 6. 5. The success of a page should be measured by one criteria: Does the visitor do what you want them to do? — Aaron Wall
  • 7. 6. Your customers are not you. They don’t look like you, they don’t think like you, they don’t do the things that you do and they don’t have your expectations or assumptions. If they did, they wouldn’t be your customers; they’d be your competitors. — Mike Kuniavsky
  • 8. 7. Social Media is about sociology and psychology more than technology. — Brian Solis
  • 9. 8. Think like a publisher, not a marketer. — David Meerman Scot
  • 10. 9. Customer service and research should be the departments that first adopt Twitter in an organisation. Every brand should be listening when its customers talk, and every brand should be proactively engaged in resolving customer problems wherever they find them, and there are many to be found on Twitter. — Faris Yakob
  • 11. 10. Think twice before using simple Flash. Make sure your animation communicates rather than annoys. — Leah Spalding
  • 12. 11. Website reviews can help build retailer image / reputation and customer loyalty. Done properly, this strategy could result in higher profits. — Susanne Goller
  • 13. 12.The key ingredient to a better content experience is relevance. — Jason Miller
  • 14. 13. The number of clicks on display ads is not an accurate predictor of the effectiveness of online display ads. — Gian Fulgoni
  • 15. 14. Don’t be boring… think about your first brand impression: how can you make it awesomer? — Scott Edwards
  • 16. 15. SEO is not something you do anymore. It’s what happens when you do everything else right. — Chad Pollitt
  • 17. 16. Supporting customers through multiple channels is no longer an option for financial services organizations; it’s a necessity. — Sonny Singh
  • 18. 17. Search marketing, and most Internet marketing in fact, can be very threatening because there are no rules. There’s no safe haven. To do it right, you need to be willing to be wrong. But search marketing done right is all about being wrong. Experimentation is the only way. — Mike Moran
  • 19. 18. Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time. — Ann Handley
  • 20. 19. Doing well with blogging is not about writing one key post, it is about performing day- after-day and helping a few people at a time. — Aaron Wall
  • 21. 20. Clients don’t care about the labor pains; they want to see the baby. — Tim Williams
  • 22. 21. Not viewing your email marketing as content is a mistake. — Chris Baggott
  • 23. 22. Keep it short. No one reads more than the first paragraph. You have 10 seconds, make it count. — Eric Miller
  • 24. 23. Start with empathy. Continue with utility. Improve with analysis. Optimize with love. — Jonathon Colman
  • 25. 24. Don’t be afraid to get creative and experiment with your marketing. — Mike Volpe
  • 26. 25. Always provide value. Value builds trust. Once you have that trust, you have the ability to do some selling. — Mike Volpe
  • 27. 26. Be interesting. Tell the truth. And if you can’t tell the truth, change what you’re doing so you can. In other words, live the truth. — Jonah Sachs
  • 28. 27. Content is fire; social media is gasoline. — Jay Baer
  • 29. 28. You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free. — David Meerman Scott
  • 30. 29. Marketing is no longer about the stuff that you make, but about the stories you tell. —Seth Godin
  • 31. 30. Search is an integral part of truly integrated marketing campaigns that ties offline and online elements together, pushing consumers to engage with static media, or giving them the option of responding to offers or ideas promoted by them. — Joe Mandese
  • 32. 31. An invitation to participate online is unlikely to provoke a negative perception of the brand involved, even if the respondent does not wish to participate. — Julian Smith
  • 33. 32. Content builds relationships. Relationships are built on trust. Trust drives revenue. — Andrew Davis
  • 34. 33. By creating and publishing remarkable content in the form that educates, informs, inspires and entertains, marketers can begin to build relationships with prospects early on in the buying cycle. — Jonathon Lister
  • 35. 34. LinkedIn is a channel to increase, not a tool to replace, your networking efforts, and it is an excellent vehicle to facilitate some facets of your marketing and business strategies. — Viveka von Rosen
  • 36. 35. Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client. — David Ogilvy
  • 37. 36. Many advertisers are yet to be assured that online advertising can have an impact on branding, to positively shift attitudes and perceptions. To convince them, you need proof. — Christina Goodman
  • 39. 38. Focus on one content type (is it textual, video, audio, in-person), one platform (my blog/website, iTunes, YouTube, etc.), and consistently deliver relevant content to a specific audience, over time. That’s it. In the beginning I became so distracted about trying a little bit of everything that I wasn’t great at anything. — Joe Pulizzi
  • 40. 39. Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again. — Amrita Sahasrabudhe
  • 41. 40. Transparency may be the most disruptive and far-reaching innovation to come out of social media. — Paul Gillin
  • 42. 41. Don’t say anything online that you wouldn’t want plastered on a billboard with your face (or logo) on it. — Erin Bury
  • 43. 42. Understanding how to behave in social media is easy: be nice or leave. — Faris Yakob