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Alexandra B. Diaz e-mail: alexandrabdiaz@gmail.com
| Fort Worth | TX | 76108 | Cell: 817.917.8165
OBJECTIVE: To obtain a full-time position in the fashion industry within the field of buying.
EDUCATION: PHILADELPHIA UNIVERSITY, Philadelphia, PA
Bachelor of Science, Fashion Merchandising
Minor: Design Foundations, Graduation: May 2009
Special Projects:
• Teamed up with a textile designer to devise a business plan for a knit product.
• Collaborated with an Industrial Design student to research and develop an integrated,
technologically based lighting product and retail strategy for newly developed Rezek line within the
Italian lighting company, Artemide.
Selected Courses:
Fashion Figure Drawing, Apparel Fabric Performance, History of Textiles & Costume, History of
Western Art I & II
ACTIVITIES: Intern Exchange International, London, England Summer 2003
• Acquired knowledge about the industry through hands-on workshops on fabrics, silhouettes,
pattern cutting, trend forecasting, fashion illustration, the role of the designer, and the business of
fashion.
• Participated in field trips to the Fashion and Textile related museums to gain an enhanced
understanding of the history of the industry.
• Developed an aesthetic judgment and drawing skills, while learning to express fashion ideas
through pattern and texture.
EXPERIENCE:
PIER 1 CORPORATE OFFICE Fort Worth, Texas
Merchandise Assistant August 2014 – Present
• Assist Buyers, Planners, and Allocators with all functions, which included but not limited to:
writing and adjusting purchase orders, creating and initiating SKU’s, and validating product.
• Work with Buying team to develop seasonal assortments and adjusting system information
accordingly.
• Check and approve pre-production and production samples with Buyer to ensure consistent,
accurate products are delivered to the customer. Communicate with vendor on incorrect samples.
• Validate sample merchandise to ensure accuracy for internal and website integrity.
• Partner with Planners, Allocators, Trade/Tariff Engineers, Packaging Designers, Marketing
Specialists, and vendors to identify and solve issues throughout the SKU life cycle.
• Collaborated with Buying team to create an in-depth market analysis presentation reviewing all
categories within each seasonal time frame.
• Partner with Human Resource department and direct manager to help identify and interview future
candidates.
• Communicated daily with vendors efficiently and effectively.
DILLARD’S, NORTHEAST MALL Hurst, Texas
Area Sales Manager, Cosmetics February 2012 – June 2014
• Managed the sales and profit of an eight million dollar cosmetic department.
• Achieved a +6% increase or $150,000 in volume over last year in total area of responsibility.
• Managed and assisted buying team with the setup of the Cosmetic Holiday Prototype.
• Recruited, developed, managed and retained a diverse group of sales associates.

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• Outsourced with the Keller Women’s Group and Birdville High School to increase sales.
• Selected to be a part of the Beauty Institute Advisory Mobile Leadership board of 20 Cosmetic
Managers throughout the entire company to offer feedback about upcoming technology, products,
and cosmetic training.
• Trained Several New Cosmetic Sales Managers in merchandising, daily store operations, Dillard’s
systems, management, and how to build effective relationships with vendor partners.
• Planned and executed Cosmetic Trend Show, which resulted in a 30% increase over the previous
event.
DILLARD’S, THE SHOPS AT WILLOW BEND Plano, Texas
Area Sales Manager, Cosmetics July 2010 - February 2012
• Recruited, developed, managed and retained a diverse group of sales associates.
• Built strong relationships with Account Executives from each of the cosmetic lines to plan events
and promotions for each season.
• Grew the Clarisonic business to rank within the top twenty stores in the company.
• Assisted the cosmetic buying and planning team with the installation of a new shop concept called
“Edge Beauty”.
• Planned and collaborated with individual brands to execute in-store events.
DILLARD’S SUNSET MALL, San Angelo, Texas
Area Sales Manager, Ready-to-Wear & Juniors July 2009- July 2010
• Accountable for all aspects of a Dillard’s retail business segment within the store
• Managed hard-line business with realized improvements in sales, gross margin and overall
profitability.
• Effectively identified down trending resources through communication with buyers and customers.
• Collaborated a fashion show with San Angelo State University to increase sales and clientele.
• Contributed to multiple million-dollar businesses by selling, merchandising, training and controlling
inventory.
TOMMY HILFIGER, USA
Assistant Sales Coordinator Intern August 2008 – November 2008
• Collaborated with Tommy Hilfiger Sales Coordinators experiencing merchandising, sales
analysis, display, negotiation, and communication.
• Assisted Regional Sales Coordinators at the Macys at Herald Square to prepare for “Tommy
Week” through visually enhancing the store’s display of the brand.
• Updated Tommy Hilfiger displays throughout the Philadelphia, South Jersey, and Delaware area
Department stores to strengthen the brand’s exclusive partnership with Macy’s and to increase
sales throughout the region.
VICTORIA’S SECRET DESIGN STUDIO, New York, New York
VSS Pre-Production Assistant Intern June - August 2008
• Gained knowledge of the Pre-Production role by shadowing and assisting managers.
• Input color component charts, bill of materials, and color material relationship information into
the FlexPLM software, which assisted designers in the execution of their ideas to the vendors.
• Communicated with overseas vendors to monitor and ensure on-time delivery of samples.
• Proactively shadowed cross-functional departments to understand their role within pre-production.
• Created and presented a training handbook that outlines the role of Pre-Production and their
relationships with their cross-functional partners, to be utilized as a reference manual for current
and future employees.
BANANA REPUBLIC, Philadelphia, PA
Sales Associate September 2005 – December 2007
• Provided the Banana Republic Women’s retail store with exceptional customer service, stock,
inventory control, and assisting managers with visual merchandising displays.
• Assisted managers throughout the store, shadowing and learning store operations.

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• Developed floor displays consistent with inventory, resulting in increased sales.
GADZOOKS, Fort Worth, TX
Sales Associate March 2003- May 2004
• Generated sales through customer service, inventory and stock control, and through register
transactions.
• Assisted managers throughout the store, shadowing, and gaining experience within the daily
operations.
SKILLS: Microsoft Office: Excel, PowerPoint, Word, Publisher; CAD: Photoshop and Illustrator;
FlexPLM, Clientele system
U.S. Citizen