1. MARKET RESEARCH
tapping into snapchat

2. i. ABOUT SNAPCHAT
ii. THE CHALLENGES
iii. A SOLUTION

3. Snapchat is a mobile messaging app
with one very unique feature.
Unless one party takes a screengrab,
the text and images exchanged
between friends disappear when
you’re done chatting.
WHAT IS SNAPCHAT?

4. 71%
OF IT’S
USERS ARE
YOUNGER
THAN 25
older than 25

5. PROVIDING A HUGE
OPPORTUNITY FOR
BRANDS TO REACH THAT
SOUGHT OUT
DEMOGRAPHIC

6. i. WHAT IS SNAPCHAT
ii. THE CHALLENGES
iii. A SOLUTION

7. USERS SHARE OVER 400 MILLION PHOTOS A DAY
snapchatfacebook
other
beating out Facebook and Instagram

8. so market research
techniques need to adapt to
the changing landscape of
emerging mobile platforms
it’s less about
finding who their
users are, and
more about:
1. what they’re doing
2. where they’re going
3. their likes and dislikes
4. how they want to be
communicated with

9. i. WHAT IS SNAPCHAT
ii. THE CHALLENGES
iii. A SOLUTION

10. While the demographic is easily
identifiable, Snapchat users’ tastes
and product interests are not.
Snapchat does not encourage users to reveal
their interests by “liking” favorite things. It
doesn’t accommodate a search function that
might reveal the interests of the user.

11. The appeal of snapchat
is its privacy
and its immediacy.
images appear for
6 seconds and
then disappear
Snapchat’s entire premise is that
content created by a user created
would only be for the eyes of the
people they’ve hand-selected, for
a limited period of time.
Prioritizing privacy and immediacy
does not allow for easy infiltration
by market researchers.