Smart link building how to stop following best practices and start getting links
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I’m not going to share silver bullets, magical how-tos, or secret strategies that will bring you thousands of links. I’ll give you something way better. I share my 3+ years of experience in building links and uncover how exactly we land links for our clients (including their commercial pages). With the help of my shared strategies, you can start getting links faster and easier (however, not effortlessly!). The biggest plus of my link building approach is that you don’t need to use expensive tools, hire a top-notch digital agency, or even write a masterpiece to start building links to your site. Even average content could easily be promoted to the top of Google if you could spot which sites you need to reach out to.
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Smart link building how to stop following best practices and start getting links
- 1. How to Stop Following Best Practices and Start Getting Links
- 2. 5 years ago... @AlexTachalova Link Building Best Practices Me
- 5. @AlexTachalova We don’t just build links, we build relationships
- 9. How could you build links? @AlexTachalova Buy links Digital PR Email outreach link building
- 10. Buy links @AlexTachalova PROS CONS Allows tobuild tons of links within a short period of time Sitesthat are selling links are doing it on a scale Such links don’t include top- notch industry sites You need todisavow those links some time later
- 11. Digital PR @AlexTachalova PROS CONS High-quality links including media outlets Making your brand more visible toyour target audience Veryexpensive (starting from 10-20KUSD) Requires some time Links will be referring toyour main page or a page with PR content
- 12. Email Outreach Link Building @AlexTachalova PROS CONS Quality and relevant links You could build links to nearly any page including commercial &category pages Helps you build relationships with your industry peers Verytime consuming Requires tons of specific skills and knowledge
- 13. @AlexTachalova CONS Allows to build tons of links within a short period of time Sites that are selling links are doing it on a scale Such links don’t include top- notch industry sites You need to disavow those links some time later PROS Buy links Digital PR CONS High-quality links including media outlets Making your brand more visible across your target audience Very expensive (starting from 10-20K) Requires some time Links will be referring to your main page or a page with PR content PROS Quality and relevant links You could build links to nearly any page including commercial & category pages Building relationships with your industry peers PROS Email outreach link building CONS Very time consuming Requires tons of specific skills and knowledge
- 14. @AlexTachalova
- 15. @AlexTachalova Email Outreach Link Building RELEVANCY Scraping SERPs Broken link building Analyzing competitors’ AND many others
- 16. @AlexTachalova Traditional Email Outreach being a SPAMMER =
- 17. 8,5% of outreach emails receive a response. @AlexTachalova US Russia
- 18. A few more things @AlexTachalova In a B2B niche the number of sites with a decent DR/DA doesn’t go beyond 20k 1k referring domains is okay. BUT
- 20. @AlexTachalova
- 22. @AlexTachalova SMART Email Outreach Review your circles (partners, clients, and subscribers) Check your social media followers People who have ever mentioned your brand before Industry groups and communities
- 23. @AlexTachalova SMART: Review your circles Export your clients and subscribers database Step 1. Assemble a list of clients, subscribers, and partners Export all the email addresses from Gmail
- 24. @AlexTachalova SMART: Review your circles Export contacts from Gmail
- 25. @AlexTachalova SMART: Review your circles Step 2. Get the domain names from the list of email addresses
- 26. @AlexTachalova SMART: Review your circles Step 2. Use VLOOKUP formula to get rid of free email providers https://gist.github.com/tbrianjones/5992856/
- 27. @AlexTachalova SMART: Review your circles Step 3. Filter out irrelevant sites: Ahrefs Batch Analysis Tool
- 28. @AlexTachalova SMART: Review your circles Step 3. Filter out irrelevant sites: Majestic Bulk Checker
- 29. @AlexTachalova SMART: Review your circles Step 3. Filter out irrelevant sites: BuzzSumo
- 30. @AlexTachalova SMART: Check your social media followers Export your LinkedIn connections
- 31. @AlexTachalova SMART: Check your social media followers Export your Twitter connections
- 32. @AlexTachalova SMART: Industry groups/communities Facebook private groups (B2B bloggers Boost group, Ahrefs Insider, and so on) Private Slack channels including paid ones LinkedIn closed groups Communities like Zest
- 33. @AlexTachalova Finally, it’s time to send emails
- 34. 99,9% of emails is missing @AlexTachalova CARROTvalue
- 39. @AlexTachalova How do we land links? We don’t send mass emails (only carefully written personalized emails) We prefer to bring value (e.g. links) and then only ask about giving a link back to our content Our link building partners are willing to work with us on a long-term basis
- 41. @AlexTachalova We built 30+ links in less than 2 weeks Helped our partner to put together a gigantic round-up post Among experts who contributed to it, there were a good number of people that were willing to link to our client’s content (we did it on purpose) Once a round-up post went live, I sent out many email where I was asking about the possibility of linking back to our client’s blog post.
- 42. @AlexTachalova Hint: How to build top-notch linksExperts that do guest blogging regularly
- 43. @AlexTachalova Want to learn more? https://digitalolympus.net/email-outreach/ https://www.searchenginejournal.com/find-responsive-link- building-targets/310801/ https://www.searchenginejournal.com/email-outreach- tips/301207/ https://www.robbierichards.com/seo/13-killer-link-building- strategies/ https://venngage.com/blog/increase-blog-traffic/#3 https://conversionxl.com/blog/link-building-strategy/ https://mangools.com/blog/email-outreach-tips-for-link-building/
- 44. @AlexTachalova BONUS Yo! Have a B2B site? Drop me a message!
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