This is my music magazine analysis

4. .KERRANG! Is a weekly magazine that
is published in the UK by Bauer
.It is aimed at rock music fans
.KERRANG! Was first published in
1981 as a one of supplement in the
sounds newspaper
.They publish 51 issues a year
.KERRANG! Costs £2.20
.In the early 2000s it became Britain's
best selling music newspaper

5. Mission Statement:
 Kerrang! will ensure that we are constantly appealing to our spectrum of readers.
 From the younger teenage readers who are more open to different genres of
 rock music – from emo to thrash etc, to the readers who respect Kerrang! as an
 authority when it comes to our scene’s heritage bands.
 Each issue will include a balance of bands and scenes to guarantee that we’re providing
 for our readers’ need for variety and their passionate appetite for their favourite bands
 as well as their desire to be introduced to new music within our world.
 We will focus on the BIGGEST things that are going on in our world each week, as
 well as guaranteeing that we are giving our main base of younger readers everything
 they need to get into, on top of this the interest in older, harder bands, cementing our
 role as an educator

6. Reader Profile
 Circulation 44,013*
 Readership 421,000**
 abc1 profile 52%**
 Mean Age 22** *
 ABC Jan - June 2010 **
 NRS Jan-Jun 2010 ***
 NRS Jan - Jun 2010 - vs. Mojo, Q & NME l
 70%*** SOLUS READERSHIP 87% OF K! READERS BUY
EVERY Issue
Kerrang! is actually really young with a
median age of 22. Having a younger profile
is a big advantage as traditionally this age
group is elusive (and expensive) to reach.
As well as music releases this makes
Kerrang! perfect for film and games, and
also mobile technology and government
messages.
Kerrang! is the original multimedia platform
boasting magazine, online, radio, TV, K!
Awards, K! Tour, and K! podcasts. Kerrang!
loves music, especially rock. Kerrang! is
considered by its readers to be an integral
part of the scene rather than just a
commentator. Kerrang! readers are the
heaviest music consumers purchasing over
6 albums per month on average (53% more
than the national average) and 8 times
more likely to spend over £200 a year on
albums. The readers are also 5.5 times
more likely to attend a rock gig.

7. .Q is a music magazine published in the UK
by Bauer
.It was originally subtitled “the modern
guide to music and more”
.Q is aimed at fans of pop music
.Q is published monthly
.They produce 13 issues a year
.Q costs £
Q was originally going to be called cue but
was changed so not to be confused with a
snooker magazine
.Q was first published in 1986 by EMAP

8. Mission Statement:
 Q is the ultimate guide to modern music, distilling it down to the good stuff. Well
respected by artists and labels, we have unrivalled access to modern music’s biggest
names.
 Employing the world’s best music writers and photographers, we deliver our features
with the depth and craft only a monthly music mag can – taking the time to get to the
core of a story and producing a magazine you can truly luxuriate in.
 ACCESS
 Q’s unrivalled access to the biggest names brings music’s most exciting characters to
life. We put the reader in the room with their favourite artists, helping them understand
what the stars are like to be with, what they stand for and how their own journeys have
shaped their music.
 Authority
 Our reviews section, Q Review, filters modern music down to the best and most
important records and gigs every month. We investigate more music each issue than
any other magazine and employ the world’s best music writers. In-depth but never
intimidating, Q prides itself on accessibility and warmth.
 Breadth
 Our readers are serious about music. They’re proud of their record collections, playlists
and music libraries and are a broad-minded bunch – in the infinite choice world of
streaming, they don’t confine themselves to single genres.

9. reader profile
 Chris is 29 years old and lives in Leeds. Music is more
important to him than anything else. It’s at the centre of his
social life. It soundtracks the best moments in his life. Its his
identity, social currency and his world.
 Chris lives for gigs, festivals and those electrifying moments of
togetherness that only music can provide. He is the one who
sorts out gig tickets for his friends, turns them on to new and
sets up the big festival weekend.
 Chris works in a professional job and finally has the money and
time to indulge his music habit to the full. He has a partner(no
kids, yet) who is similarly music mad. He is ‘discovering quality’
in all areas, from sound systems to deluxe reissues of cars,
travel and clothes. Chris loves technology- he was first with the
iPod, iPhone, iPad and now streaming services. He downloads
music but still prefers to own CDs. And he spends more on
music than anything else: a big gig every week or so, six
albums every month plus a Spotify subscription and countless
on the go downloads.
ABC1 Profile:
71.8%
Median Age:
34
In
Employment:
74%

10. .MOJO is a music magazine published by Bauer following the
success of Q
.MOJO is published in the UK monthly
.Each issue comes with a free CD inspired by the artist on the
cover
.The magazine is aimed at people who listen to rock and roll
music
. MOJO is sometimes criticised for its frequent coverage of
classic rock acts such as Bob Dylan and The Beatles
.MOJO costs £5.25
.There are 12 issues published a year

11. Mission Statement:
 Mojo is an educator, a living archive and a trusted source of musical excellence. Mojo provides
 its audience with an authentic, independent, and emotional connection to the music. Its also
 the last word on whats good, for music that is timeless, and where to go next. Mojo is loved
 by its readers, the music industry, and by musicians alike, because it engages them on the
 subject they love the most.
 Its basic editorial proposition every month consists of: A definitive, book-like cover feature (i.e.
 you dont need to read a book on the subject, you can just read Mojo to know everything).
 An editorially themed cover mounted CD. A 30 page plus reviews section known as Filter,
 which brings you the best in music that month.
 Mojo goes in deeper than any other magazine and creates an experience that is immersive,
 and that the readers can luxuriate in. From The Beatles to Battles, and The Ramones to
 Radiohead. Classic, sitting comfortably with cutting edge, and quality being the one constant

12. MOJO Reader Profile
 Circulation
 91,678*
 Readership
 218,000**
 abc1 profile
 66%**
 Mean Age
 37
MOJO is the world’s largest UK
music magazine, delivering a
monthly dose of world class
journalism and iconic
photography
to an audience of extremely
passionate music consumers. If
you’re
featured in MOJO, you matter.
MOJO is the brand for those truly
OBSESSED with music
MOJO is THE MUSIC EXPERT – a
magazine of high brand
values and integrity. A carefully
crafted musical archive covering
the
very best of music across genres.
From classic and modern rock,
folk, soul, country to reggae,
electronic and experimental. It
prefers
to celebrate quality over
popularity – music that will stand
the test
of time.
MOJO provides a “hand-made”
experience in a mass market
environment, and as a result is a
valued and trusted brand.
John is 37, a passionate and discerning music fan, long-time musician himself and dedicated
record collector. With his high disposable income, John loves nothing more than sneaking off
to the local independent record store to see what’s in. John proudly invests in an extensive
mixture of vinyl (classics and rarities), CD’s, and carries a well stocked iPod that covers
everything from prog to nu-folk, Motown to 60’s garage, blues and psychedelia.
John’s heroes are Bowie and Jimmy Page, he has played the guitar since his school days and
gets together now and again for a jam with his muso pals. A heavy gig goer, he also likes the
more ‘boutique’ festival experience, having begun to outgrow Glastonbury, he is now just as
likely to head to a smaller scale shindig such as Latitude or Green Man Festival.
John and his partner occasionally like to unwind at the weekend by packing the toddlers off
to
their grandparents and inviting their friends around for dinner, whiskey and a rifle through his
record collection to unearth some hidden gems. Well read and media-savvy, they chat into
the
small hours about music, books and films.

13. The masthead of KERRANG! is bright yellow
and partially covered. Because is it is bright it
will attract potential buyers. The fact that it is
partially colours shows how much faith the
publishers have in the brand as even though
some of it is covered they know readers will
recognise it immediately regardless. The font
looks as though it has been shattered by
music being played too loud which reinforces
the idea that KERRANG! is noisy.
The cover image that KERRANG! Have used for the magazine
cover is two members from the metal core band ‘Asking
Alexandria’. Danny Worsnop is in the foreground and is
dressed in dark clothing. He is the frontman in the band and
so would stereotypically be the one in the group that people
take most notice of and so is represented by Danny being the
-. In the background of the image the founder of the group
and lead guitarist Ben Bruce is stood wearing a black t shirt,
black leather jacket and a black hat worn on a slight angle. As
he is in the background this could symbolise that people
would tend to see him after Danny and the way that photo
was ---- seems to represent that.
The plug shows the offer of 6 amazing posters sets
KERRANG! Apart from other music magazines in its
genre. The use of the word ‘amazing’ makes them
seem more appealing to the audience. As KERRANG!
are giving away posters with their magazine it helps
us identify the age of the average KERRANG! Reader.
Magazines aimed at older audiences don’t often
contain posters so its safe top assume that KERRANG!
Is aimed at a younger audience than MOJO.
Underneath the splash feature there is a cover line.
Because they have underlined the word truth KERRANG!
Are implying that there is a lot of lies and gossip
surrounding “2016’s most surprising reunion "and that only
they have the truth. The use of the word “most” tells the
reader that there wont be another reunion as shocking as
the one in the magazine and sells the idea to the audience
that KERRANG! Can get them more information than other
magazines can.
The plug is telling the reader what else is
on offer in the issue. By using the word
gazillions KERRANG! is appealing to its
target audience as it is using informal
language instead of talking down to the
reader. This makes the magazine more
relatable because it is using language that
the reader would use. The word “new” is
bright, bold and yellow and stands out
against the smaller white font of the
writing around it and the red background
behind it. By making the word “new” stand
out to the reader and is once again
selling the idea that KERRANG! can get
the newest and exclusive interviews that
there are.
The plug shows the band Twenty One Pilots
and underneath there is a cover line which is
about their greatest songs. By adding “and
you!” Kerrang! are making the audience feel
included with their favourite bands. It gives the
impression that they are on the same level with
the bands that they admire so much.

14. The layout of the magazine is arranged so that a lot of information about what's in the magazine is displayed on the left third of the
magazine. This could be so that when the magazines are arranged so that they are overlapping each other, readers can still see the
main features inside. The use of four colours (red, white , yellow and black) on the front cover help to attract attention to the
magazine. The cover page is very loud and busy and this may be as KERRANG! is aimed at a younger audience who's lives are also
loud and busy and the cover page reflects on that.
The plug shows the reader that KERRANG!
Has a lot on offer. As the word first is
underlined it once again sells the idea to the
audience that KERRANG! Can get them
exclusive information that other music
magazines such as Q and MOJO couldn’t. As
it is bright red it stands out against the
yellow, white and grey around it. The use of
the white font inside clashes with the red
surrounding it. As well as this by using two
bands that are extremely popular with their
target audience it makes the reader feel as
though they have a lot on offer as its not just
the first review of one album but of two
instead.
By using buzz words such as “world
exclusive” makes the reader feel as though
they are the first people to know about what
the article has to tell them. It sells the idea to
the audience that KERRANG! Is the only
music magazine that can get them
interviews like this and so to find out more
about the band they'll have to read the
interview as they wont be able to find it
anywhere else but in this magazine.
Underneath this is a coverline. It reads “I only
agreed because I was drunk” by using this
quote it adds some humor to the magazine
and makes the reader want to find out more
as “2016’s most surprising reunion” is only
happening because the group member who
agreed was drunk.
The use of the splash feature draws attention to the
cover image used and informs the reader of the band the
article is about. KERRANG! Has used the logo for Asking
Alexandria as their splash feature and by doing that are
showing their knowledge on the band and make
themselves seem more professional as not only did they
secure this “world exclusive” interview but they know
more minor details about the band such as the logo.
Underneath this in a different font are the words
“DANNY’S BACK!” that look as though they have been
printed on top.
The puff is about “Rock’s biggest gig and merch guides”.
Once again the magazine is using abbreviated words such as
“merch” to relate more to the reader instead of using the full
word. This makes the magazine seem informal and relatable.
By using the word “biggest” KERRANG! Is telling the reader
that this guide will get them the most popular guide to the
biggest gigs. The background of the puff is hot pink and the
writing inside is white and yellow. Even though it is quite
small because it is hot pink it stands out against the dark
cover image behind it.
Bright colours are used in the plug to help draw
attention to the band featured. As it is a popular band
and is displayed so clearly it means that fans of
Greenday will pick up a copy to find out more about
what Billie Joe Armstrong has to say.

15. At the (left side) of the magazine the page is
split in two diagonally and made to look like
two different sheets of paper have been ripped.
The left third is being used to promote two
albums that have been released at the same
time. On top is the logo for Avenged Sevenfold
and their logo with the page number of the
review underneath. Below that is the Metallica
logo with the band logo underneath and page
number. The top half of the page is in white and
the bottom in black. These two colours contrast
with each other and attract the readers
attention. Avenged Sevenfold
Compared to the cover page KERRANG!s
cover page is simpler. KERRANG! Continue
the colour scheme using yellow, black, white
and red. This keeps continuity through out
the magazine. The text is arranged far neater
than on the cover as the text is mainly down
the right hand side of the page. It contrasts
quite heavily to the cover page as there are
less images. This could be because the
purpose of the cover page is to attract
readers and sell the magazine to them with
images and catchy plugs and coverlines
where as the purpose of the contents page is
to tell you where you can find the articles
you are interested in.
Down the right hand side `of the contents page
in-between the contents and the end of the page
the black and yellow are in stripes made to look
like warning tape this could symbolise that
KERRANG! Readers are rebellious and defiant .
The title is in a bold white font in capital letters
and outlined in black on a white background.
Underneath it are illustrations of a shot glass,
Ouija board, Saint Peters cross, a snake, a
megaphone, an empty glass bottle, bones and a
skull. All of these illustrations are either quite dark
or are associated with rebellion, a concept that
KERRANG! Try and identify with.
In the right third the articles in the
magazine are split up into five categories.
The headings for these categories are in bold
black font on a bright yellow background.
This makes them stand put more for the
reader so that they can find what they are
looking for by searching the category it
would be in.
Down at the bottom of the page the same
posters from the cover page are advertised
again to remind the readers that they are not
only getting “world exclusive interviews” but six
free posters as well. The use of the word killer
has dangerous connotations which would
appeal to the KEERRANG! Reader as part of the
idea that KERRANG! Sells with its magazine is
the idea of being defiant or rebellious.
Over in the top right hand side of the page there
is a black box with white writing in it that explains
to the reader what will be in this weeks issue. Its
written by George the deputy editor of KERRANG!
The black and the white contrast each other and
stand out. This ----- is the biggest section of
writing on the page and so attracts the readers
eye and means there more likely to read it.
George starts off with “HELLO READERS”. This
already sets the tone for the rest of the magazine
and lets the readers know to expect that the rest
of the magazine will be just as informal. He goes
on to write about what to expect in the rest of the
magazine and informs the reader of what else is
happening.

16. By using direct quotes from the
article and naming the band
member who says it KERRANG! Is
adding credibility to the quote. The
quote reads “ THIS ALBUM WILL BE
A SLAP IN THE FACE!” the use of the
word “will” adds certainty to quote
as it isn’t the album might be a slap
in the face it is the album will be a
slap in the face. The use of this
quote makes the album seem more
exciting to the reader as by saying it
will be a slap in the face it makes the
reader think it will unexpected and
different , like a slap in the face
would be. As it is an unusual way to
describe an album it could shock the
reader and make them want to read
more as it makes the interview seem
exciting and new.
At the top left hand corner of the double page spread KERRANG! Once again uses images similar to the ones used to underline the contents page title. This creates continuity
throughout the magazine however KERRANG! also creates continuity throughout the magazine in other ways. For example the colour scheme used on the double page spread is
the same that is used for the contents page and the cover page minus red. By keeping continuity throughout the magazine it makes KERRANG! Identifiable and easy to spot.
Beneath the heading of news there is
------ that reads “THE BIG STORY”
and beneath that “THE MOST
IMPORTANT THING EVER” by using
words such as “big” and “most” it
makes article seem important and a
must read.
The title of the article is a pun on
the bands name which is Mallory
Knox. This links into the article as
the band talk about how they hope
the album will give them new
opportunities. The title is in yellow
and white with the word
“opportunity” in white and the word
“Knox” in yellow this stands out
against the quite dark background
image.The image above the interview shows
the album art of the new album
“wired” by the band in the article. This
links to the interview was it means if
the reader decides to go out and by
the album they know what to look
for.
Down the right hand side of the
article there is a black and yellow
striped strip like the one used on the
contents page. This represents
warning tape and once again
reinforces the idea that KERRANG! Is
rebellious.
Mallory Knox are all sitting down with three out of the five of them looking directly into the camera. The three that are looking directly into the camera are all sitting close
together and are on the left hand page of the double page spread. The three who are looking directly into the camera are all in darker lighting. One of the members is sat
behind the other four and is slightly higher up and is the only member wearing hat. As he is the only member wearing a hat and is the only one sitting higher than the others.
The other two members are sat further away and are in the light. One of the group is looking ahead and the other is looking to his right. They are all dressed similarly in dark
trousers and black jackets. This could suggest that they are very close as band as they are all dressed so alike. Behind them is window with blinds which could symbolise bars
as they felt trapped in the music they have done before.

17. The puff is for Q music reviews and is smaller than the other
plugs on the cover page. It reads along the inside as “new!
Improved!”. By using these words Q is making the review sound
as though its better than ever before. By using the phrase “all
the music you need this month” is selling the idea that Q knows
all the best music. As well as this the fact that its for the month
means that it’s all the music you need until the next issue of Q
comes out as Q is published monthly.
The plug shows a picture of Johnny Marr with cover lines with a quote from Marr about what the article is on. In the picture
Johnny Marr is dressed in red which matches the colours used on the rest of the cover page (red, white and blue). There is a puff
next to it that reads “14 page exclusive his full story”. By using buzzwords such as “exclusive” implies to the reader that they are
the only ones to get this story thus reinforcing the idea that Q is “the worlds greatest music magazine”. As well as this by
including how many pages the “exclusive” article is makes the reader feel as though they are really getting value for money.
The cover image for this issue of Q is a medium
long shot of American band Green day. In the
foreground is the lead singer Billie Joe
Armstrong who is staring directly into the
camera. He is dressed in a dark green tartan
jacket with matching trousers. Behind him on
his left hand side is Tre Cool. He is dressed in a
black t shirt and jeans. On the right is Mike Dirnt
who is also in a black t shirt and jeans. The dark
background and clothing contrasts greatly with
the red white and blue.
The cover lines are about the 1975 and are about an
interview with them. Unlike KERRANG! And MOJO Q
hasn’t put a lot about the interview except three
topics they discuss during it. They have chosen three
of the most surreal topics and left it at that, making
the reader want to read more in order to put it in
some sort of context.
The splash feature tells the reader not only the name of the
band on the cover image but other bands that are in the same
article. Green day is in red and goes across the top of the strip
with Metallica and madness underneath in blue. This makes
their names stand out against the white background and
catches the readers eye.
The bottom strip shows other bands and artists that are featured in the issue. The bands and artists are alternately coloured red or white. In-between each band or artist is a gre
star.
The cover line for a new band that are featured in the
magazine. By leaving it simply as the bands name and
“Rocks newest heroes!” it creates a sort of surprise for the
reader.
The masthead for Q is a simple white Q inside a
red square. This makes it easy to recognise when
on the shelves. The tagline for Q is “the worlds
greatest magazine”. By using the phrase “worlds
greatest” Q is selling the idea that it is the best as
far as music magazines go.
The plug is advertising the Q awards and is
telling the reader how they can get there
tickets. As there is a Q awards it shows just how
popular the magazine is. With the other plugs
the page number hasn’t been listed where as
with the Q awards it has. This could be so that
even if someone doesn’t buy the magazine
they could still know where to buy tickits fior
the awards.
Unlike MOJO and KERRANG! Q hasn’t placed the artists and
bands featured in the magazine along the left third of the
magazine but instead along the bottom strip, one cover line
on both the left and right thirds and along a strip two thirds
down. The cover page of this issue of Q is fairly symmetrical
with how cover lines are distributed. The colour scheme Q is
similar to the American flag as the main colours used are red
white and blue. The only other colour used is grey.

18. The contents title is bold and in black and stands out clearly against the white background. Next to the title is Qs logo. By having it by the
contents page Q is keeping continuity from the cover page to the contents and keeps the magazine identifiable to the reader.
By using buzzwords such as “biggest” and “best” to describe the music reviews it is selling the
idea to the reader that Q is the best music magazine as it has the newest and greatest music
reviews. Underneath it lists the bands and artists that they’ve reviewed and tells the reader if
they can see the artist live.
Beneath the image of
Johnny Marr are the
articles that accompany the
splash feature and cover
image. It lists the bands
that are featured with
some information about
the interview. This spaces
out the information and
pads out the page making
it seem as though there are
more artists than there are.
The colour scheme from the cover
page is continued in the contents
page except there is also black as
well. Unlike the issues of KERRANG!
And MOJO, Q has far more
photographs to break up the text.
The pictures are of the bands and
artists featured in the issue. By
breaking up the text with pictures of
the bands featured it makes the text
easier to read and makes the
contents seem more interesting and
organised to the reader. The photos
used on the left page have darker
backgrounds, lighting and all artists
are in dark clothing. This contrasts
with the right page where the artists
are in brighter lighting with brighter
backgrounds or are wearing
brighter clothing.
By using the word “also” Q is
showing the reader that the
magazine has more to offer than
what is on the left page. It makes
the reader feel as though they are
getting more value for money
The splash feature
from the cover page
takes up the first page
of the contents as they
list the six bands they
interviewed for the
article “how to survive
rock’n’roll”. This is
because it is the main
selling point of this
issue of Q and they
want the reader to
read that part first.

19. The main image shows the five band members stood on the
steps outside of as building. By having their photo taken
outside of a building instead of inside an office or at a club
gives the reader the idea that they are just five normal people
just like them. This could link to underneath the title where it
says that they are “four brothers in arms from Stockport”
shows that they are keen to keep a down to earth image and
by having their picture taken outside like that reinforces this
idea. The five members are all dressed similarly to each other
and this could show a closeness between them all as they are
described as “brothers in arms” in the article. Four of the
members are dressed in leather jackets except one who is
dressed in a button up denim shirt. They all appear to have
long hair and are all wearing it down except the one in the
denim shirt who has it tied up.
The title for the article is “in full bloom” and is a reference to
the name of the band which is blossom. The title looks as
though it has been spray-painted onto a wall and adds to the
background of the photograph used which was taken outside
in the streets. Underneath it describes them as having the
“spirit of the monkees”. By comparing them to a well known
band the article is giving the reader an idea of their music style.
It continues to say with the “deadpan delivery of the royle
family”. This gives the reader an idea of what to expect. The
name of the band and the writer are in red and so stand out
against the grey background.
The colours sued for the interview with Blossoms is the same that is used on the cover image and on the
contents page with red white and black being the main colours used throughout. This once again creates
continuity throughout the magazine and keeps it identifiable. The interview is laid out in two boxes and is fairly
easy for the reader to read.

20. The cover image is of singer/songwriter Kate Bush. It is a
medium of close up and shows Kate Bush looking directly
into the camera. She looks to be almost completely
underwater and looks as though she's sinking. The water
around her is dark is splayed out around her face. The
darkness of her hair and the water contrast with how pale
she is. She isn’t smiling And has a neutral look on her face. As
she is staring directly into the camera she is almost
connecting with the audience as it looks as though she is
looking directly at the reader.
The two plugs are above the masthead
and show two more of the bands and
artists featured in the magazine.
Underneath the one about the band it
reads in the cover lines “the truth
about Robbie” by using the phrase
”the truth” mojo is implying to the
reader what they know is wrong and to
find out the truth they will have to
read the article.
The splash feature on the cover page is
simply the name of the artist featured,
the singer/songwriter Kate Bush. Its in
bold white writing outlined in cyan the
same colours used on the pug for the
free cd. Underneath is the cover line
which reads “her greatest triumph” and
beneath that “the full story”. This is once
again selling the idea to reader that
MOJO can get interviews and
information that other music magazines
cannot.
Mojo is set up so that all the coverlines, plugs and the
splash feature frame the cover image. This means that
when the reader picks up the magazine they can clearly
see what is included in the issue and who the main
artist who is featured is. The main artist featured is
singer songwriter Kate Bush. The colour scheme used
for the cover page is whites, blacks, blues, greys and
yellow and red for the puffs. By using a limited colour
palette with quite neutral colours making up the most
of it, it makes the magazine easy to read as isn’t as loud
as other magazines such as KERRANG!. This reflects the
target audience as MOJO is aimed at an older
audience who wont be interested in a loud busy
magazine. Another way MOJO appeals to its target
audience is by giving away a “free cd” with the
magazine. As the audience who buys MOJO is an older
generation who would be more interested in a free cd
than free posters.

21. The colour scheme that MOJO used for the
front cover are no longer used and instead the
main colours used for the contents pages are
red white black yellow and blue. This means
that it hasn’t continued the theme from the
cover page however the colours Colour
scheme out of window
By using quotes from the bands featured in
the magazine MOJO is making the articles
seem more legitimate and give the reader an
idea of what is to come. The quote that
MOJO haver chosen to put alongside the
black and white image of the band the sex
pistols is “I wish behind closed doors we
could be real with one another”. This implies
to the reader that the band did not get a
long and that in the article they are likely to
find out things about the band that they
where unaware of before making them want
to read in more.
As MOJO is more about older bands than
newer ones the images that have been
used to break up the text are in black and
white or have a slightly vintage feel to
them. By using old images from the time
of when the artists and bands featured
where at their peaks give the magazine a
slight nostalgic feeling .
A black and white photograph
of the band the sex pistols
takes up almost the entirety of
the left hand page of the
contents and covers both the
left and centre third of the
page. The image shows a man
singing into the microphone
in the background but mainly
focuses on the man playing
guitar in the foreground. He is
wearing a black leather jacket
and trousers. By including
photographs of the band from
the timer when they where
most popular makes the
article seem more credible as
reinforces the idea that MOJO
is “the music magazine” as
they have photographs from
the time.
MOJOs contents page is
organised so that the
information on the articles and
where to find them are in
columns at the right thirds on
each page. This makes it easy to
find the article you are looking
for as they are all divided up. As
mojo is aimed at an older
audience they have kept the
contents page fairly simple and
not too loud.

22. The double page spread consists of mostly writing about the life of James Booker an American rhythm and blues singer. Unlike the double page spreads in KERRANG! And in Q
MOJO has far more writing and instead of a image that takes up most of one page there are instead ten smaller images on both pages. At the top of the right third there is a
medium long shot of a man sat playing the piano outside. He is wearing matching green shirt and trousers with sunglasses. He matches his surroundings perfectly and is
looking slightly past the camera. Next to this on the second page in the left third there is a black and white medium shot of James Booker shaking hands with a small child. He is
dressed in a long sleeved shirt with a waist coat and trousers. As well as these images on the double page spread there is a medium long shot of him smoking and looking
down. He is dressed in a white shirt with black tourers a hat and glasses. There is also a magazine cover, cd, album cover and a photo of his eye patch on the spread as well.
On the spread there are also quotes from people
who knew him. This sells the idea again that MOJO
is “the music magazine” as although James Booker
is dead they have found people who knew him and
gotten them to talk about him instead. This
shows that MOJO really checks the information
they have and go the extra mile.
Down the side of the right third of the page there is
a list of records James Booker appeared on. The
column is grey with red and white writing and
contrasts against the black and white of the rest of
the article. This breaks up the text a little bit as there
is a lot to read. In the list are images of albums he's
appeared on and some of his CDs and albums.