360-degree video is a new technology shaping the future of the video industry globally. Imagine choosing what you want to see and being in control of your video experience. Anyone will now be able to capture all 360 degrees around the camera and broadcast it live over the Internet. Fulldome cinemas will finally start using real-life content, not just computer-generated. The users will feel immersed in the action happening just around them. Security cameras will capture more important information. Virtual reality industry will receive powerful tools to create content. There are many more applications of 360-degree video technology but the point is: it is changing the world as we know it. Video will never be the same.

1. How is 360-Degree Panoramic Video
Changing the World?
November 2014

2. 5 Interesting Facts About Video
60% of all data on the planet is video
YouTube is the #2 search engine in the world
33% of all online activity is watching video
>19 hours of video per person per month viewed in the US only
Online video ad spending doubled in the last 2 years*
* http://bit.ly/1lErwzx, http://shutr.bz/1qe16UW

3. Fascinating!
So what’s next for video?

4. Tectonic Shift in Consumer Perception

5. Global Entertainment Revolution is
Underway!
• People want to “feel” the action, “be” the movie character, “fly”
the dragon, “visit” the party, even while sitting at home
• This leads to new technologies creating full immersion in video
• 3D, IMAX, VR and desired user engagement in action fuel
aggressive growth of 360-degree immersive and interactive video

6. Hold on… What is 360-degree video?

7. What is 360-Degree Video?
360-degree video is the video where the user can see
EVERYTHING around the camera
Now there are NO LIMITS
YOU choose what you want to see
Click on the link below to see what it’s like
http://www.zuzuvideo.com/orchestra.html

8. Based on Science and Nature
360-degree video products are based on science, which draws
inspiration from nature
Multi-faceted (bug-eye) optical system (consists of a number of
cameras) allows the video camera to capture 360 degrees horizontally
and 180 degrees vertically (a full sphere)
Such systems preserve high quality of images at the same time providing
for the widest angle possible

9. What is the market?

10. 23+ Applications of 360-Degree Video
Consumer B2B Security Military
• Virtual reality
• Entertainment
• Skype calls
• Weddings,
parties
• Home
surveillance
• Sports
Robotics
• Video
conferencing
• Event online
broadcasting
• Advertisement
• Interactive
video tours
• Oil and gas
exploration
• Full-dome
cinemas and
movies
• Special
operations
• Security
cameras
• Training
• War actions
• Military
equipment
Emergency
• Fire monitoring
• Natural
disasters
• Robotic
vision
Science
• Aerial footage
• Volcano activity
• Hardly accessible
places

11. Use Case Scenarios
A consumer can do live broadcasting from a party or a skiing
adventure to give her viewers a feeling of what she experiences
right now
A real estate company can use 360-degree cameras to shoot
interactive 360-degree videos positioning a real estate asset in
the best possible way
A fulldome cinema can run not just computer-generated shows
but feature films shut with a 360-degree camera

12. More Use Case Scenarios
An airport, a bank or a large mall can use 360-degree security
cameras instead of narrow-view cameras to cut costs on
equipment and data transfer
A UAV can record the 360-degree aerial view
An Oculus Rift (or other VR glasses) user can literally feel inside
the video as if he is at another place – where the camera is
installed

13. Effectiveness of 360-Degree Video in
Advertisement
It has been proven in numerous tests that a 360-degree video
banner has:
• 3x higher conversion (CTR, view -> click)
• 30% higher repeated view rate
• 70-300% increase in user engagement

14. Where does it play?

15. Playback Devices
OR

16. Got it.
Now, what are the major benefits of
360-degree video?

17. 7 Major Benefits of 360-Degree Video
Fully immersive
Interactive
Allows for a fully spherical view of reality (can also be 3D)
Allows the user to choose the view angle of the camera
High quality video (up to 6K)
Saves money on equipment, labor and data transfer
Highly efficient in engaging viewers

18. 360-degree video
is a revolutionary step in video technology
that creates truly immersive experience
and unlimited opportunities for users and
content creators

19. About Panorics
Panorics is a global company which develops 360-degree fully immersive
video solutions and products for a variety of industries. Some of the
company's products include:
• 360-degree panoramic video and photo
• Image stabilization
• Interactive 360-degree video systems
• Virtual reality and real-time online broadcasting
Panorics licenses its technology to other companies as well as builds its own
product line of electronic and optical devices for different market segments
Learn more: www.panorics.com
Tell us if you like the presentation: info@panorics.com

20. Thank you!
Let’s make the world a happier place to live!