Dear B2B startups, this workshop is a MUST. You learn key insight and learnings on smarter lead management that will help you increase those sales ;) EVERYTHING you do in your company should be either to increase growth and/or sales. That requires a lot of focus, but also a big part of that is getting good leads. But getting good leads isn't enough, you need to turn them into customers! In this workshop, Clarissa Steinhöfel from Teamleader CRM explains exactly how to structure your lead process, how to register your leads correctly and why it's essential to analyze your reporting. From good practices, to the biggest mistakes in lead management to concrete case studies - learn what you need to know to keep all those fish you catch from slipping out the net. Topics she coverS: - Case studies of lead management gone wrong - Examples of sales funnels - How to understand your business' needs - The biggest misconceptions - How to choose the right tool for you - Examples of good practices