This document summarizes a business plan for Glassglow, a company that sells glow in the dark shot glasses and racks. The primary markets are nightclubs and bars, with secondary markets being households, retail stores, and head shops. The marketing mix involves selling recycled plastic glow in the dark shot racks containing shot glasses for $8.99 and packs of 20 glasses for $3.20, with an initial product launch at a nightclub in Gatineau and promotions on social media and with adult beverages.