Social media management for entrepreneurs

1.  How to manage social media and execute a well vetted social
media strategy
 How Social Media is contributing to professional development
opportunities.
 Understanding online reputation management
 Establishing an online presence for your organization
 Unpacking the benefits of social media networking for your
organization.
Ali Engelbrecht: CEO - Women in Business
www.womeninbusiness.org.za2015-07-30

2. www.womeninbusiness.org.za2015-07-30

3. www.womeninbusiness.org.za2015-07-30

4. “Over the last decade internet usage has increased
by a mind-boggling 2 357% on our continent. In
Nigeria alone it has rocketed by 21 891% from a
small base of only 200 000 users in 2000. Presently
one-third of Africans own cell phones — that
translates into more than 316 million subscribers.
And there’s been a 21 000% increase in social
networking.” www.womeninbusiness.org.za2015-07-30

5. Nigeria’s last election was dubbed the “Facebook
election” won by Goodluck Jonathan by 25 % of
the vote ! He made us of Facebook and Twitter to
reach the younger target audience.
New applications were developed for cell phones
allowing people to communicate directly with
him and get the latest election news on their
phones. Apps were also developed to allow all
individuals to be election observers to ensure a
free and fair election.
www.womeninbusiness.org.za2015-07-30

6. Civil uprisings are being driven by young
revolutionaries using social networking sites to
stage revolts against dictators. Social networks
are driving democracy in Africa.
Oppose oppressive regimes by posting on You
Tube, Facebook and Twitter.
Media cannot report a one way story. The story is
often reported long before the media get there.
www.womeninbusiness.org.za2015-07-30

7. In short, the technological revolution
means that our “dark” continent is
beginning to look very bright indeed.
Taken from Mail and Guardian online
Rick de Kock is director of Africa operations at TBWAAfrica.
www.womeninbusiness.org.za2015-07-30

8. SOCIAL MEDIA HAS
LEVELLED THE PLAYING
FIELDS!!!
It is about connecting
with your customers/ allies /
comrades…. and finding new ones…
Did you know….. Facebook users helped decide
the election which Barack Obama won for his
second term in office…he has 24 million fans!
www.womeninbusiness.org.za2015-07-30

9. LISTEN AND ENGAGE WITH YOUR CUSTOMERS
SHARE INFORMATION
REAL TIME CUSTOMER SERVICE
SHARE PHOTOS, SPECIAL DEALS AND EVENTS
www.womeninbusiness.org.za2015-07-30

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12.  Who and where are
they?
 What is their personality
like?
 How and where do they
consume?
 How do they engage?
www.womeninbusiness.org.za2015-07-30

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Select the best tools
Develop content
Integrate social media marketing with
existing marketing channels
SEO best practices - key words and key
phrases

15. Comment…
Ask Questions
Offer Prizes
www.womeninbusiness.org.za2015-07-30

16.  Post frequently and consistently
 Develop action responses
 Place social media channels everywhere –
on the back of business cards, receipts,
brochures ….
 Apply widgets to drive viral action
 Syndicate your content
 Each conversation can be built into a
relationship and increase brand loyalty
AND NEVER EVER SPAM!
www.womeninbusiness.org.za2015-07-30

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Measurement time is reduced by engaging
customers in live conversations
Monitor company chatter through Google alerts or
free or paid measuring tools,
Prepare for feedback and how your company will
respond to both positive and negative feedback,
Determine your Return on Investment of your
digital marketing strategy.

19. www.womeninbusiness.org.za2015-07-30
50 photos X 50 likes
=
2500
visitors to the page

20. “Realise that social media success
is not about big moves on a chess
board, it’s little moves everyday
that eventually add up to a major
shift”
Jay Baer
www.womeninbusiness.org.za2015-07-30

21. PS
More than half the
human race is under 30
They have never known
life without the internet
Guess how they feel about
social media!
www.womeninbusiness.org.za2015-07-30