Business plan

1. Tea N
Smoothies
Group Leader : Ali Hassan Rafique 246
Group Members :
• Ali Hamza Khalid 375
• Usama Hafeez 247
• Syed Muhammad Abdullah Shah 224
• Farooq Azam 223
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2. Tea N Smoothies
• Tea as a base with a creamer, and sweet
chocolate balls and combines them into a
delightful hot drink.
• Tea is a necessity to start a good day.
• Our tea is an realistic treat perfect anytime
of the day.
• Tea N Smoothies is located in Valencia.
• We also offer healthful smoothies, and
modern teas.
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3. Problems
The following are the problems ;-
 High competition
 Give awareness to people of our brand.
 Our product prices?
 Availability of Product?
 Presentation of the product
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4. Solutions
 We can increase the quantity with quality which attract more
customer to our brand.
 There are many different marketing strategies but the most important
which we will use to market our product that is digital marketing
which is very useful in this modern era. People use social media in
their everyday life and we target our audience from social media.
 More we also observe our competitor what they are offering and get
idea about the price. Try to give better price then our competitor
 We must have a regular check of our stock whether we are not of
stock at any shop or store where our product is sold away. We should
market our product to different shops and stores so they can also sell
our tea.
 Present your product with more benefits and tell your audience that
how much essential your tea is for them to attract more customers.
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5. Benefits
• Helps You Lose Weight
• Makes You Feel Full
• Controls Cravings
• Enhances Immunity
• Improves Skin
• Boosts Brain Power
• Fights Depression
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6. Unique Value Proposition
• No chemicals add or health conscious
products and preservatives.
• Premium quality our tea N smoothies
• Availability of tea N smoothies in plastic
cups and soil cups in our shop and also
available in your door step.
• We have also provide online things
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7. Marketing Plan 4P’s
• PRODUCT:
• We are providing best quality of our tea N smoothies to feel comfortable to our customer.
• PRICE:
• Starting from 400 rupees to 1000 rupees.
• PLACE:
• Our location is Valencia but our business is run and then we open our business in different areas.
• PROMOTION:
• For the promotion purpose we will use big social media platforms:
 Facebook
 Instagram
 Twitter
 YouTube
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8. Financials
• Price 400 to 1000
• Giving 500 units or more in a day
• Packaging and labeling of our plastic and soil
cups costing : Rs. 50 per cup.
• Delivery man and fuel consumption of vehicles
costing Rs. 100 per liter.
• Profit : Rs. 100 per cup
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9. Competitors
• Two types of competitors.
 Direct competitors
 Indirect labors
• Direct competition are other coffee shops who compete
for the same coffee you’re going after. Indirect
competition such as, bakeries, or sandwich shops compete
for the same general food and beverage
• Same shops who buy same type of coffee and tea but
we have special things to made our coffee specials
• All type of bakeries shops and other stalls
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10. Traction
 websites
 laptop
 Coffee shop equipment’s
 online delivery vehicles
 packing material
 well design cup and plastic cups
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11. Target Market
 Coffee and tea drinkers
 Business man worker and all type of people who work
in any organization
 Coffee and tea lovers
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12. Channel
 Use social media platform.
 Website
 Advertisements
 Referred peoples
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13. Marketing Plan 4P:
THE END
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