Ali Nico Gerard Doan

marketing strategy strategy management marketing strategy management strategic management five forces porter porter generic strategies porter swot matrix swot gudang garam marketing online digital marketing digital era digital disruptive disruption era disruption blue ocean blue ocean strategy global economy global bcg matrix boston consulting group corporate social responsibility risk management csr business ethic balance scorecard card score balance diversification business model business level strategy type strategy implementation ie matrix value chain management rbv resource based view vision and mission company strategic management strategic management concept & theory analysis lingkungan eksternal analysis scanning lingkungan scanning lingkungan the agency theory corporate governance corporate culture longterm objective